Reporting with social media
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These are slides for a workshop on reporting with social media for Everyday Health.
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Reporting with social media
- 1. Reporting with social media Steve Buttry Everyday Health June 8, 2012
- 2. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • zombiejournalism.com • stephenbuttry@gmail.com
- 3. What’s your social strategy?
- 4. Great for promotion, but also … • Great for reporting • Find story ideas • Crowdsource • Join the conversation (reply, retweet, ask questions)
- 5. • Many more users • Great for breaking • Much info private news • Tougher to search • Great real-time • Not as immediate search (less frequent • Engagement not as updates) intrusive • Engage, don’t • Hashtags help w/ intrude search, conversation
- 6. Personal vs. professional use • Separate accounts OK but not necessary • Always behave professionally, even on private accounts • Be personable on pro accounts • Presume boss will see all posts • Don’t bore pro audience
- 7. • Connect w/ sources (balance, disclosure?) • Check pages of agencies, people on beat • Crowdsourcing (ask on their pages as well as yours) • Look for people in the news • Ask for permission to use photos
- 8. • Create group around topic on your beat • Create page for topic or story
- 9. Options for journalists: • Use personal FB account, all or most public • Journalist page • Personal account, enable subscriptions (decide which updates are public)
- 10. Why use Twitter? • It can save you time • It extends your reach • It’s an engaging, conversational tool • It’s great for connecting with people who experience stories you write about
- 15. Vetting tweeps, verifying info • Check full Twitter stream, profile • Connect on phone, in person • Check location (not 100% reliable) • Others verifying? Clusters, not echos • Photos? • Other sources, other tweeps • Ask, “How do you know that?”
- 16. Say what you don’t know
- 18. More on verification Craig Silverman tips: http://www.cjr.org/behind_the_news/eight_sim ple_rules_for_doing_a.php Mandy Jenkins tips: http://zombiejournalism.com/2011/09/b-s- detection-for-journalists/
- 19. Routine Twitter use • Follow people interested in your topic(replies, retweets, check followers) • Join topical conversation • Master Twitter search (advanced) • Find & promote topical #hashtags (#prostate #cancer) • Use Twitter routinely on your beat
- 20. Crowdsource
- 21. Crowdsource
- 22. Use other social tools, too
- 23. • Growing swiftly • Users share (pin, re-pin) visual content • 80% of users are women • Heavy use for food, fashion, travel • Embeddable • How might you use?
- 24. • Do agencies on beat post photos? • Search for keywords, photos • Invite people to contribute photos on news stories • Connect w/ people posting photos • Seek permission (check conditions) • Give credit
- 25. • Do agencies, people on beat use? • Watch for public videos getting attention (will often see links, mentions on Twitter) • Embed in stories, blogs
- 26. • “Mayor” is great source about an org or venue (employee or customer) • See who has checked in for event or breaking news story • Tips might provide questions for stories • Break story w/ Foursquare “shout”
- 27. • Connect with sources • Find new sources through connections, groups • Discussions help find experts • Check updates, slides, travel • Search by location & keyword
- 28. • Important for search • Find sources • Follow sources in Circles • Follow beat topics in Sparks • Interview by video Hangouts
- 29. Niche tools
- 30. Social fame is fleeting
- 31. Time management • Integrate social media into reporting, writing & editing processes • Use lists, TweetDeck, HootSuite to organize the chaos • You can tweet & read tweets quickly • Invest some time • Decide what’s not important
- 32. Ethical considerations • How do you identify yourself? • Ask skeptical questions • Seek verification • Say what you don’t know • Ask question, repeat rumor w/ questions, if at all • Correct quickly
- 34. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • zombiejournalism.com • stephenbuttry@gmail.com
Notes de l'éditeur
- We’ll discuss how reporters need to use social media to cover their beats more efficiently.
- We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
- We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
- We’ll discuss how reporters need to use social media to cover their beats more efficiently.