The document discusses cloud service brokers and the Jamcracker platform. Some key points: - Cloud service brokers help providers increase revenue by selling new cloud services, increase customer retention through bundling, and expand their distribution networks. - The Jamcracker platform allows providers to unify disparate cloud services and manage the entire lifecycle through a single console, including provisioning, billing, support and more. - Case studies show how the Jamcracker platform has helped telcos and other providers build cloud service marketplaces and offer integrated hybrid cloud solutions to enterprises and other customers.

1. Cloud Service Broker Service Provider Transformation Stephen Crawford VP Marketing & Business Development

2. Objectives By the end of this presentation you will have an understanding of: Cloud Service Broker – opportunity & challenges The Jamcracker Platform & Services Delivery Network Some case studies

4. Increase Revenue: Sell new services

5. Increase New Customer Acquisition Rate:Create differentiation

6. Increase ARPU: Bundle with Core Services Confidential & Proprietary 3

8. Cloud services, virtual computing and SaaS reducing cost of SW and HW delivery.

9. Customers want vertically integrated solutions encompassing HW, SW and managed services.

10. Challenge for providers is orchestrating all the disparate pieces into a unified services grid.BPO as a Service

12. Silo'd services delivery

13. Technology stack built ground-up

14. Many integration touch-points

15. High maintenance

16. Limited flexibility

17. Oriented towards single services

18. Resource-intensive

19. Limited new deployments per year

20. Long development cycles

21. Time-to-market, and profit, for delivering new servicesChallenge to Revenue Avoiding the time-to-market trauma...

23. Market Reach

25. Time to Market

26. Continuous Innovation“The Network is the Computer.” John Gage

27. Cloud Service Broker

28. Jamcracker Service Broker Service Consumer Service Developer Service Provider Infrastructure Management ServicesManagement ApplicationCatalogues SaaS Applications Role Based UI ServiceAccess ServiceCreation PaaS Environment Reporting Self-Service Enablement SecurityManagement SLAManagement IaaS Infrastructure Disaster Recovery SLA / Contract Role-Based Access Control ServicePublishing Capacity Management Virtual Machines / Images ServiceManagement CMDB SLA Monitoring Virtualized Resources (Compute, Storage, Network) CapacityManagement Patching Payment Service Analytics Billing & Metering Monitoring Provisioning & LifecycleManagement Software Kernel (OS, VM Manager) Provisioning Reporting & Auditing ConfigurationManagement Hardware Discovery

29. Jamcracker – Unifying Cloud Services Founded in 2000 by the founder of Exodus Communications(Most successful IPO in 1998) Privately held with 200+ employees Offices in US, Europe and India Proven tested Platform deployed globally

30. Jamcracker Service Delivery Network The JSDN platform provides Services Aggregation, Delivery, Management, Support and Billing for a Unified Services offering. …everything from A to Z Jamcracker Confidential & Proprietary 10

31. Jamcracker Services Delivery Network

32. Optional Offerings Jamcracker Confidential & Proprietary 12 Hosting of the JSDN ISV Vendor Management, On-Boarding & Settlement ISV Self Service – Integration Portal Operations Management Portal(s) & Catalog(s) for Every Market Segment/Channels Phone Support – Unified L1, L2 & L3 for all Applications/Services Services Billing, SLA Monitoring & Settlement Integration Orchestration into OSS/BSS Infrastructure Global Services Distribution Ecosystem Management Global Services Market Launching & Testing

33. The Jamcracker Platform

34. Multi-Tier/Tenant Architecture Platform Administrator( Root level) Platform Root Master Marketplace Master Catalog … Market Place 1 Market Place n Marketplace Store1 Store2 Storen Store1 Store2 Storen …. …. Store Portal Portal Portal Portal Portal Portal …. …. Portal Customer

35. Catalogue Management Self-Service fulfillment Service and User Provisioning Authentication, Authorization & Access Control IT Admin User and Service Administration Reporting and Auditing Helpdesk Ticketing & Support Billing Settlement Metering & Chargeback Jamcracker Platform Complete Cloud-Services Lifecycle Management Enterprise Integration Toolkit Cloud Services Integration Toolkit Standards-based, Extensible Platform

36. Platform Architecture highlights Standards-based architecture Extensible data model Configurable workflow engine Published APIs for Service and Enterprise Integration Federated management N-Tier architecture Licensed software or Hosted distribution

37. JSDN Hybrid Cloud Services Support Jamcracker Confidential & Proprietary 17 Jamcracker Service Delivery Network Common Cloud Administration Console Server Image Management Policy Management Monitoring Metering DeploymentAutomation Audits & Alerts Public Cloud Public Cloud PrivateCloud PrivateCloud Hybrid Cloud

38. 18 Service Integration interfaces - SaaS Provision organization to service De-provision organization to service Update provision details of organization to a service Provision a user/employee of organization to service De-provision a user/employee of organization to service Update provision info of user/employee of organization to service SSO to service

39. Some Case Studies

40. Jamcracker Confidential & Proprietary 20 SSO Identity & Policy Management User & Services Provisioning Self Service Order Fulfillment Catalogue Management Jamcracker Unified Services Delivery & Management Services Management & Administration Reporting Auditing SLA Monitoring Metering Billing Chargeback Settlement Help Desk Ticketing & Routing Jamcracker Partners Telstra Partners Core Services Broadband Hosting Mobile Networking Voice Cloud Services Marketplace(s) Enterprises SMB’s Channels

41. SSO Identity & Policy Management User & Services Provisioning Self Service Order Fulfillment Catalogue Management Jamcracker Unified Services Delivery & Management Services Management & Administration Reporting Auditing SLA Monitoring Metering Billing Chargeback Settlement Help Desk Ticketing & Routing Next-Gen Devices Mobile Phones Applications Fixed IP Phones Marketplace 2.0 Desktops / Laptops Search, Preview, and Transaction Hub IP-enabled Systems Partners Xtended Enabled Networks End-Users

44. Increase ARPU

45. Create Stickiness & Reduce Churn

46. Reduce Time to Market for New Services (~ 12 weeks)

47. Expand Channels of Distribution through Resellers & Agents (Web Stores)

48. Bundle Core Services with Business Services

49. Provide Unified User Experience & Service Delivery

50. No volume Commitments to Service Vendors

51. Build a Local Ecosystem of Service vendors (Partner Portal)

52. Meet Specific and Highly Variable Customer Needs(Command Higher Margins)Confidential & Proprietary 23

53. The Future is Now! "Voice, video, and data, digitally delivered across interconnecting networks to a variety of different terminals with different uses. As always, the technology takes shape long before its full consequences for society take place." "The internet, in particular, is remarkable for its many different capabilities. It is more than just a means of communicating: it is a marketplace, a library, a distribution chain." Frances Cairncross, "The Death of Distance" Visit www.jamcracker.com to learn how Jamcracker can enable your Unified Cloud Services delivery strategy.

54. Questions?Send an email to information@jamcracker.com