1. Exhibitor Boot Camp

2. Agenda
• Welcome and Introductions
• Virtual Walk Through
• Goals and Objectives
• Strategies
• Open Discussion
• Networking
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4. Logistics
• Exhibitor Set Up • Top Chef & Food Drive
• Parking & • Door Prizes
Transportation • Exhibitor Break Down
• Registration • Attendee Follow Up
• Seminars • Exhibitor Follow Up
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5. Entrance
Accessible
Entrance
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7. Community Service Pavilion
presented by the Law Offices of Betsy Sue Scott
Stage and Seminars
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9. Logistics
• Exhibitor Set Up • Top Chef Competition
• Parking & • Food Drive
Transportation • Exhibitor Break Down
• Registration • Attendee Follow Up
• Seminars • Exhibitor Follow Up
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11. Goals and Objectives
Showcase our Volunteer
Organization Recruitment
Sell product, make
5% 3%
sales, get new clients
8%
Reach Families and
Caregivers
8% Exposure, Outreach,
Guidance, Education
46%
Reach Seniors
14%
Network with other
Vendors
16%
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12. Goals and Objectives
• Communication Objectives – Awareness, Perception
and Positioning
o Establish or enhance awareness, credentials and/or capabilities
o Distinguish your company from the competitors
o Introduce a new product, service or capability
• Quantifiable Objectives - Measured By The Numbers
o Total number of cool, warm and hot prospects
o Identify and recruit new employees or volunteers or referral partners
o Conduct market research or test perceptions
• Logistical Objectives – What Happens On The Floor
o Attract attention from attendees who are unfamiliar with your company
o Promote excitement and interest in your booth
o Achieve specific call to action
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13. Tips for Creating Effective
Goals & Objectives
1. Specific and Focused
Communication: Build awareness that we have expanded to
offer services in Ashburn
Quantifiable: My goal is to identify 10 “qualified” leads and
schedule 5 follow-up appointments.
Logistical: Train booth staff to specifically ask each person they
meet a qualifying question that will determine what “category”
of prospect they are.
2. Realistic and Achievable
3. Create a Plan of Action
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14. Table Space & Booth Design
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15. AlphaGraphics Loudoun –
We are here to help.
Stand Out. Be Seen. Be Heard.
Sail flags and banners
Tabletop displays
Table skirts and runners
Promotional items (give-aways)
Design services
Copywriting services
Printing services
Exhibit consulting
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16. AlphaGraphics Loudoun –
Contact Information:
Cyndi Urbano, Owner and Marketing Strategist
Kevin Taylor, Account Executive
Tom Azcona, Exhibit Specialist
Main Number: 703-777-5020
Web: www.AGLoudoun.com
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17. Table Presence & Training
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19. Agenda
• Welcome and Introductions
• Virtual Walk Through
• Goals and Objectives
• Strategies
• Open Discussion
• Networking
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20. Exhibitor Boot Camp
Contact Steve Gurney or Marlene Zaborsky
800-394-9990