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The Ethical Consumerism Agenda Steve Homer
Don't Panic ! .... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DFID/Chatham House  Procurement Forum IIED/NRI  Trends in private Agri-food standards B&M Gates Foundation  New Business Models Unilever  standards benchmarking consultancy UNIDO –  Trade standards compliance reporting World Bank  – Standards consultancy GFSI  – Standards benchmarking consultancy WTO STDF  – Private standards briefing Meatco Namibia  – EU supermarket entry requirements
“ Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs” World Commission on Environment and Development  Brundtland Report 1987... Ethical Consumerism 2009
People, Planet, Profit – Definitions ... ,[object Object],[object Object],[object Object]
Ten years of standards ‘ Provenance’ Animal Welfare CIWF Freedom Food Good Agricultural Practice Globalgap Good Manufacturing Practice HACCP ISO 9001 Integrity Social &  Ethical ETI SA8000 Environmental ISO 14001 Carbon Water Climate Business Equity Fair Trade
Campaigns & Media ,[object Object],[object Object]
Drivers - Campaigns & media… ,[object Object],[object Object],[object Object]
And then there is the .... “AFRICA” Drought ,[object Object],Food prices have doubled across Kenya. A 20-litre jerry can of poor quality water has quadrupled in price. Big game is dying in large numbers in national parks, and electricity has had to be rationed, affecting petrol and food supplies.  For the first time in generations there are cows on the streets of Nairobi as nomads like Isaac come to the suburbs with their herds to feed on the verges of roads. Violence has increased around the country as people go hungry. ,[object Object],[object Object]
Animal Welfare - as a marketing tool ,[object Object],[object Object],Whole Foods’  CEO John Mackey
Animal welfare rating is proliferating
The Public View …  ,[object Object],[object Object],[object Object],Mori’s Annual Corporate Social Responsibility Survey  Animal welfare as a food quality Attribute paper to  IRSA World congress, Working Group 30
The cost of getting it wrong ,[object Object],A recent poll found that 87% of  Korean housewives  believe American meat is "unsafe." Koreans not only want to protect their local farmers, they are also justifiably concerned about the safety of U.S. meat, especially when it comes to BSE or Mad Cow Disease Global Policy Forum April 2008
The internet exposes everything  ,[object Object]
The public Vs private standards dilemma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Another Issue Looms Monday, 1 June 2009  Greenpeace Website “ A three-year, undercover investigation by Greenpeace into Brazil’s booming cattle industry has exposed links between some of Britain’s biggest brands and the destruction of the Amazon rainforest. Cattle ranching in the Amazon region is now the single biggest cause of deforestation in the world, and the expansion of this industry is being driven by the global export market”
The drivers and issues move fast… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary – The public debate ,[object Object],[object Object],The gatekeeper criteria controlling market entry to the global retailer and manufacturer brands are not radically changing in food safety but are expanding quickly into provenance or credence issues.
Summary – The corporate debate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So how is Meatco shaping up ?? ,[object Object],[object Object],[object Object],[object Object],[object Object]
So how is Meatco shaping up ?? ,[object Object],[object Object],[object Object],[object Object],[object Object]
So how is Meatco shaping up ?? ,[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ….

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Meatco Namibia

  • 1. The Ethical Consumerism Agenda Steve Homer
  • 2.
  • 3. “ Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs” World Commission on Environment and Development Brundtland Report 1987... Ethical Consumerism 2009
  • 4.
  • 5. Ten years of standards ‘ Provenance’ Animal Welfare CIWF Freedom Food Good Agricultural Practice Globalgap Good Manufacturing Practice HACCP ISO 9001 Integrity Social & Ethical ETI SA8000 Environmental ISO 14001 Carbon Water Climate Business Equity Fair Trade
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Animal welfare rating is proliferating
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Another Issue Looms Monday, 1 June 2009 Greenpeace Website “ A three-year, undercover investigation by Greenpeace into Brazil’s booming cattle industry has exposed links between some of Britain’s biggest brands and the destruction of the Amazon rainforest. Cattle ranching in the Amazon region is now the single biggest cause of deforestation in the world, and the expansion of this industry is being driven by the global export market”
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.