The Role of Social in Search - SAScon 2013

1. SMARTER SOCIAL
The Role of Social in Search:
SAScon 2013
@STEVEJLOCK

2. ABOUT LINKDEX
@STEVEJLOCK

3. LINKS ARE THE BACKBONE
@STEVEJLOCK

4. THE SOCIAL LINK GRAPH
@STEVEJLOCK

5. THE TWO WORLDS COLLIDE
@STEVEJLOCK

6. AUTHORSHIP IS THE GLUE
@STEVEJLOCK

7. GOOGLE TO FORCE AUTHORSHIP?
@STEVEJLOCK
Within search results, information tied to verified online
profiles will be ranked higher than content without such
verification, which will result in most users naturally clicking
on the top (verified) results.
The true cost of remaining anonymous, then, might be
irrelevance.
Eric Schmidt - February 2013

8. THE BIEBER PROBLEM
@STEVEJLOCK

9. AUTHORSHIP ANALYSIS
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10. CHARLIE SHEEN INTERNSHIP
@STEVEJLOCK
TIGER
BLOOD
=
#WINNING

11. ASOS YELLOW DRESS
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12. YELLOW DRESS
@STEVEJLOCK

13. £153,911.00 WTF!?!?!
@STEVEJLOCK

14. CONFINDENTIAL INSIGHTS
@STEVEJLOCK
PSSSSST…
HERE’S
SOMETHING
AWESOME

15. TOPICAL AUTHORITY
@STEVEJLOCK

16. MY TOP TEN TAKEAWAYS
@STEVEJLOCK

17. MAKE YOUR PAGES ENGAGING
@STEVEJLOCK
#RCS
BABY!

18. GREAT & EPIC GETS SHARED
@STEVEJLOCK
MAYBE
THIS
WASN’T
THE
BEST
IDEA
:-­‐(

19. INFLUENCE THE INFLUENCERS
@STEVEJLOCK

20. LINKS & SHARES ARE DIFFERENT
@STEVEJLOCK

21. YOUR BLOG MIGHT BE BROKEN
@STEVEJLOCK

22. LONGFORM CONTENT FTW!
@STEVEJLOCK

23. COMMUNITY BUILDING &
PUBLISHING ARE THE FUTURE
@STEVEJLOCK

24. THE KEY TO POWER
@STEVEJLOCK

25. THE KEY TO POWER
@STEVEJLOCK

26. SIGNALS ARE GOING FULL CIRCLE
@STEVEJLOCK

27. CHALLENGE OLD SCHOOL THINKING
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RECIPROCAL
LINKS
FTW!

28. #SMARTERCONTENT
@STEVEJLOCK

29. THANKS FOR LISTENING :-)
Feel free to connect:
=> Slides: slideshare.net/stevejlock
=> Email: stephen.lock@linkdex.com
=> Twitter: @stevejlock / @linkdex
=> LinkedIn: linkedin.com/in/stevejlock
@STEVEJLOCK