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“ We Accelerate Growth”

                    Asia Pacific Paint & Coatings Market
                             What Lies Ahead!




                                                                           Sheila Senathirajah, Senior Industry Analyst
                                                                                  Chemicals, Materials & Food Practise
                                                                                                     17th February 2009

© 2009 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan.
  No part of it may be circulated, quoted, copied or otherwise reproduced without the prior written approval and consent of Frost & Sullivan.
Poll Question 1


   During this economic downturn, do you anticipate the APAC Paint &
   Coatings industry to fair better than the Western region Paint &
   Coatings industry?


             •   Yes
             •   No




February 2009                                                          2
APAC Paint & Coatings Market
Table of Contents

                                                               Slide No.

         1           ASIA PACIFIC ECONOMIC OUTLOOK                 3


         2           ASIA PACIFIC PAINT & COATINGS MARKET ANALYSIS 7


         3           MARKET DRIVERS & RESTRAINTS                   12


         4           INFLUENCING END-USER INDUSTRIES               15


         5           INDUSTRY FOCUS                                18


         6           ABOUT PAINT FROST                             22




February 2009                                                              3
APAC Paint & Coatings Market
ASIA PACIFIC ECONOMIC OUTLOOK




February 2009                          4
APAC Paint & Coatings Market
Macroeconomic Scenario
Asia Pacific Economic Outlook

     Impact of crisis on APAC Paint & Coatings Market

   The Market
   Regions GDP (Annual Percent Change) for 2003-2013 outlook.
   • The credit crisis has contributed to a significant shift in the 2009 regional



     •   Frost and Sullivan anticipates that global economy will continue to deteriorate in the first half
         of 2009


     •   This will be followed by a slow recovery in 2H 2009


     •   The Paint & Coatings industry in Asia will be affected by the global slowdown although we
         forecast this will not hit the region as severely as in developed countries


     •   In the midst of the crisis we forecast Asia will also benefit as coating companies in the US and
         EU come under significant cost pressures


     •   This presentation will review the current crisis, its impact on the Paint & Coatings industry and
         the opportunities that will be created in 2009


February 2009                                                                                                5
APAC Paint & Coatings Market
Macroeconomic Scenario
Asia Pacific Economic Outlook


                                            GDP Growth of Key Economies
               14
   The Market
                                                                                                            Wor l d
   Regions GDP (Annual Percent Change) for 2003-2013
       12
        GDP Growth




                                                                                                            Eur opean
               10
                                                                                                            Uni on
            %




                                                                                                            Nor th
                 8
                                                                                                            Amer i ca
                                                                                                            Chi na
                 6

                                                                                                            Indi a
                 4

                                                                                                            SEA
                 2


                 0
                                                                                               Source: http://www.imf.org
                     2002      2003 2004   2005   2006 2007   2008   2009 2010   2011   2012   (World Economic Outlook, Oct 2008)




     •Growth is slowing down worldwide but nonetheless, China will remain an engine for East Asia
     and even for global growth.



February 2009                                                                                                                  6
APAC Paint & Coatings Market
Macroeconomic Scenario
Crude Oil Prices


                      Crude oil prices 1998-2008                         Crude oil prices Year 2008




                                                                                              Source:edition.cnn.com/2008


    Effect of crude oil prices on the Paint industry
    •Crude     oil prices peaked in 2008
    •More    than 40% of the APAC paint industry is based on solvent based paints.
    •Price    increases of paint products ranged from 10-20%, higher for solvent based paints..
    •Oil   prices have gone down this year and this is likely to soften the price impact.


February 2009                                                                                                        7
APAC Paint & Coatings Market
ASIA PACIFIC
                               PAINT & COATINGS
                               MARKET ANALYSIS




February 2009                                     8
APAC Paint & Coatings Market
Asia Pacific
 Market Size

                                           APAC Paint & Coatings Market By Value
                                                       ( 2003-2007 )
                                      40
                                                                            35.2
                                      35
                                                                   29.7
                                      30                                                               The APAC paint
                                                           24.6
                           USD Bill




                                      25                                                              market makes up
                                                   21.6
                                      20
                                           19.5                                                       approximately 30-
                                                                                                      35% of the global
                                      15
                                                                                                        paint market !!
                                      10

                                      5

                                      0
                                            2003    2004    2005    2006     2007   Source: Frost & Sullivan




     Market Situation
     • 2007 APAC paint market was valued at USD 35.2 Billion at 13.0 Million tonnes
     • CAGR for 2003-2007 = 15%
     • 2008- Slowdown began to be felt in 2H. Q4 negative growth. Overall growth rate at only 8-10%.
     • 2009- Continued slowdown. Overall estimated growth rate 5-6%.
     • 2010- Market to slowly recover.

February 2009                                                                                                             9
APAC Paint & Coatings Market
Asia Pacific
 Market Split By Country

                    Value Split By Country                                  Overview
                                                                            China- 2nd largest market in the world after US.
                           ThailandAustralia
                   M alaysia 2%      5%N Zealand
                                           ew
                                                                            Paint production has tripled in last 5 years to
                      2%                       1%                           approximately 6Mtonnes
               Korea
                                            Vietnam
                9%                                                          India- Growth market. Decorative : Industrial
       Phillipines                            1%
           1%                                                               paint ratio (value) stands at 70:30.
                                                                            Asean 5 -Combined represent 10% of the total
       Japan                                                                APAC market. Much of the growth is seen
        17%                                                                 coming from Thailand, Indonesia and Vietnam.
                                                                            Indonesia- is forecasted to be the fastest
                                                        China
       Taiwan                                            46%                growing paint market in Asia over the next 2-3
         2%                                                                 years and to be the 2nd largest growth market in
        Indonesia
                                                                            Asia volume wise.
           3%
               India
                9%                                                          Japan- Mature and experiencing minimal growth
                    Hong KongSingapore
                       1%       1%                                          Korea- mainly driven by decorative, automotive
                                                                            and marine coatings (~50%of entire market)
                                           Source: Frost & Sullivan




                                                                      Note: Asean 5 consists of Vietnam, Thailand, Indonesia, Singapore and Malaysia

February 2009                                                                                                                                 10
APAC Paint & Coatings Market
Asia Pacific
 Paint Consumption Per Capita

•Low paint consumption per capita in high growth market indicates there’s lots more to consume!!!

                             25
                                                                22.4

                             20
             Kg per Person




                                                       15.1
                             15                                                                               14.3

                                  11.2                                                                                                           11.5
                                                                                      10.6
                             10                                                                                                                                   9.0
                                                                                                                          6.7        6.5
                                               4.7
                             5
                                                                        2.9                       2.6                                                                           2.8
                                                                                                                                                          1.2
                             0




                                                                                                                                                                  New Zealand
                                                                                                                          Thailand
                                                                        Phillipines




                                                                                                  Indonesia




                                                                                                                                     Hong Kong


                                                                                                                                                 Taiwan




                                                                                                                                                                                Vietnam
                                   Australia


                                               China




                                                                                        alaysia




                                                                                                                                                          India
                                                        Japan




                                                                                                              Singapore
                                                                Korea




                                                                                                                                                                                          Source: Frost & Sullivan
                                                                                       M




                 • World Paint consumption per capita is approximately 6.6kg/person
                 • NA and WE approximately 15-17kg/peron
                 • Largely untapped markets in Asia region-particularly India with its large population
                   and good paint market growth.

February 2009                                                                                                                                                                                                 11
APAC Paint & Coatings Market
Asia Pacific
 Market Split By Application Segment

                    Value Split By Segment                                Overview
                                                                          Decorative coatings
                    Other
                  Industrial                                                   •Largest individual segment
                    16%
                                                                               •CAGR for 2003-2007 = 10.53%
                                                             Decorative
           Coil
                                                               29%
           3%
          Can
                                                                          • Industrial Coatings
          2%                                                                   •Good growth in emerging markets in
     Industrial                                                                Asia region
       Wood
                                                                               •Due to attractive labour rates & export
       12%
                                                                               demand.
                                                             OEM
                                                             10%
                Protec
                 10%                                  Refinish
                         Marine         Powder          4%
                          5%              9%
                                                                               Industrial Coatings likely to see better
                                  Source: Frost & Sullivan
                                                                               growth compared to decorative coatings.




February 2009                                                                                                             12
APAC Paint & Coatings Market
MARKET DRIVERS & RESTRAINTS




February 2009                            13
APAC Paint & Coatings Market
Market Drivers


                                             Greater                                         • GHS and REACH
    APAC is fairing better                                                                     provide a more
                                            Economic
    than Western economies.                                                                    standardized
                                            Growth in
    Platform of growth for                    APAC                                             approach to ensuring
    world paint industry                                                       Shift to
                                             region                                            chemical safety.
                                                                          Environmentally
                                                                          friendly & Safer
                                                                              coatings


                                                        MARKET
                                                        DRIVERS
                               Continual
                               Industrial
                               Relocation

                                                                    Increased
• Newer avenues of                                                Infrastructure
  manufacturing hubs                                                Spending       • Continued spending in
  become attractive                                                                  this area to bolster and
• Examples: Vietnam &                                                                boost economy
  Thailand.                                                                        • Move to urbanisation


February 2009                                                                                                   14
APAC Paint & Coatings Market
Market Restraints


 • Drop in production growth                                                     • Lowered demand
                                             Poor                                  from Western
   as of second half 2008                  Economic
                                                                                   economies.
 • To continue till late 2009               Outlook
                                                                    Reduced
                                                                     Export
                                                                    Demand



                                                   MARKET
                                                  RESTRAINTS

                               Volatility in
                                Crude Oil
                                 Prices
• Uncertainty leads to                                      Unstable
  fluctuating price hikes                                   Political
• Raw materials make up                                    Conditions    •   Continued uncertainties
  50-70% of paint product                                                    affects investor and
  costs depending on the                                                     consumer confidence alike.
  technology used.


February 2009                                                                                        15
APAC Paint & Coatings Market
INFLUENCING END-USER
                                INDUSTRIES




February 2009                                     16
APAC Paint & Coatings Market
Decorative Coatings

• APAC region makes up approximately 30% of the global Decorative market!

•   Growth influenced by GDP growth, purchasing power, construction & refurbishment industry
• Post 2007, the global market is estimated to fall by approximately 30%. Decline due to reduction in
housing construction projects.
                                                           Growth Indicators
       Country                 2009 GDP Growth            2009 Per Capita Personal   Steel Consumption
                               *IMF report as of Oct 08      Disposable Income         Growth rate (%)
                                                                                                          Housing prices
                                          %                   Thousand USD           CAGR (2005-2012)    dropped 8-10% in
                                                                                                         2009 to boost real
       China                             9.3                        0.8                    4.94            estate market
       India                             6.9                        0.6                    3.81
                                                                                                         Growth dampened
       Indonesia                         5.5                        0.7                    3.46
                                                                                                           by poor global
       Thailand                          4.5                        1.7                    1.59          economic outlook
                                                                                                         and local political
       Vietnam                           5.5                        Na                      Na               tensions.


    Market trend:
          • ‘Green Products’ featuring low VOC & low odour
          • Growth of Tinting & DIY market. ( APAC = 18% DIY , Westernised countries = 25-50%)


February 2009                                                                                                            17
APAC Paint & Coatings Market
Industrial Coatings


  Protective sector to do relatively well followed by Marine segment. Demand from?

    •The rising oil prices over the last year have led many oil firms to invest in oil drilling platforms.

    •Also upcoming government driven infrastructure development projects.

    •Continued growth of shipbuilding industry as well as trade activities. I.e: In South Korea, due to
    back log of shipping orders signed in the earlier years, 2009 will show good projections. Impact
    only felt next year since shipping orders for this year has really slowed down.


  Automotive OEM coatings
    •   Heavily impacted due to reduction in car production


  Industrial Wood Coatings
    •   Highly export market
    •   Sharp drop in demand from US and WE have reduced size of wood coatings market




February 2009                                                                                                18
APAC Paint & Coatings Market
INDUSTRY FOCUS




February 2009                                   19
APAC Paint & Coatings Market
Technology Trends & Key Legislation


   Technology Trends

            1) Going Green
             • Restricting levels of VOC’s and Eliminating use of hazardous heavy metals (lead/chromate)
             • APAC ratio of solvent base and water base is 60:40


            2) Smart Coatings
             • Increased development into functional paints that interact with the stimuli in the environment.
             • Generally requires the integration of nanotechnology.




   Key Legislations

            1) GHS (Globally Harmonised System of Classification and Labelling of Chemicals).
            2) REACH (Registration, Evaluation, Authorisation and Restrictions of Chemicals)



                                                                                     Many countries in APAC are
                                                                                           on their way to
                                                                                          implementation.


February 2009                                                                                                 20
APAC Paint & Coatings Market
Growth Opportunities
  Focus Countries
                                             •Focus   on environmentally friendly products
                            •Trend   towards mergers and acquisitions and emergence of key local players
                     •Nov   08- RMB4 trillion stimulus plan to consists of massive infrastructure construction
                                               and further financial policy adjustments.



                                                                  CHINA


•New   foreign investment (FDI) law                                                            •Government to promote country
                                                                                               as a shipbuilding nation
•Growth   in infrastructure projects
                                             INDONESIA                          VIETNAM
                                                                                               •Growingpopularity as a
•Tagged  to be the fastest growing
                                                                                               manufacturing hub.
paint market in Asia over the next                               APAC
2-3 years.                                                                                     •Decorative market migrating from
                                                                 FOCUS                         low tier to mid and premium tier.




                                                                                INDIA
  •Infrastructure Development to overhaul THAILAND                                           •Key   driver for paint industry growth
  standard of living                                                                         •Greaterscope for paints usage
  •Regional centre for Japanese OEM’s                                                        given the huge population and
  •Technological trends towards ‘Green                                                       growing affluence of Middle Class
  products’. Thai government has                                                             Indians
  initiated the eco-car project.


 February 2009                                                                                                                    21
 APAC Paint & Coatings Market
CONCLUSION


Summary Points


           Despite economic slowdown, growth in Asia is expected to remain resilient.
           Overall 2009 growth projected stands at only 5-6%.

           Growth of Industrial coatings is set to do better than Decorative coatings-
           mainly in protective coatings segment.

           Growth to come from domestic-oriented demand stemming mainly from
           infrastructure development projects set in place by local governments.

           Economic downturn tends to accelerate the elimination of small companies.
           Trend towards Mergers& Acquisitions as well as emergence of key local
           players (mainly China).

           Technology trends towards ‘Green Products’ and “Smart Coatings’




February 2009                                                                            22
APAC Paint & Coatings Market
Poll Question 2


   How confident are you that the Paint & Coatings market in the
   APAC region will slowly start to recover by the second half of 2009?


             •   Very confident
             •   Somewhat confident
             •   No confidence
             •   Difficult to predict




February 2009                                                         23
APAC Paint & Coatings Market
ABOUT PAINT FROST
                (A Growth Partnership Service dedicated
                    to the Paint & Coatings industry)




February 2009                                             24
APAC Paint & Coatings Market
What is www.PaintFrost.com

                   www.PaintFrost.com is a one-stop-solution to get key insights on the Asia Pacific paint &
                   coatings market.

                   This is a very user friendly, interactive web base service, specially designed to support
                   your business and organizational decision-making activities.

                   Most comprehensive updated coverage covering 14 countries, 10 paint segments and
                   key metrics on market size, technology, market shares and more…….

                   Accessible worldwide, 24/7 through a username and password

                   Provides unbiased independent information supported by extensive primary research

                   Provides history as well as future trends and forecasts for the APAC paint market

                   Provides qualitative insights from paint experts who continuously track the market and
                   provide segment summaries

                   Easy to use report formats and data can be exported to Excel




February 2009                                                                                                  25
APAC Paint & Coatings Market
Key Deliverables- Coverage


             REGION COVERAGE                                  SEGMENTS
               -14 Countries                              -10 Paint Segments


                                                      •   Decorative Coatings
                                                      •   Automotive OEM Coatings
                                Deliverables cover    •   Automotive Refinish
                               14 countries over 10   •   Industrial Wood Coatings
                               market segment per
                                                      •   Marine Coatings
                                     country
                                                      •   Protective Coatings
                                                      •   Powder Coatings
                                                      •   Coil Coatings
                                                      •   Can Coatings
                                                      •   Other Industrial Coatings




February 2009                                                                         26
APAC Paint & Coatings Market
Key Deliverables

Key                      A) Interactive Reports
Deliverables                  1) Market Sizing & Forecasts
                               • Volume, Value, CAGR)
                               • Market Sizes are available for 4 yrs historical and 2 yr forecasts
                               • Updated yearly by Qtr 2 through primary research with over 300
                                  interviews
                              2) Technology Shares
                              3) Company Shares
                              4) Tier Shares (Decorative market only )


                         B) Segment Summary Reports- 10 application segments


                         C) Company Profiles- 100 Regional & Local companies covered. Updated yearly


Additional               Growth Indicators-Economic and end-use trends. Include GDP growth rate,
Deliverables                population etc. Other industry trends including

                         •   Yearly Analyst Briefing on paint outlook provided in addition to the above.
                         •   Consulting hrs available on request

February 2009                                                                                              27
APAC Paint & Coatings Market
Deliverables- Interactive Reports




                                       Interactive Reports
                                       Choose how you wish to
                                       slice and dice the
                                       market data.




February 2009                                                28
APAC Paint & Coatings Market
How Data is Presented-1/2

       1. Market Size By Value and Volume                                         2. Competitor Split By Value Percent



         •4year historical and 2 year forecast
         data provided




                                                              This is the
                                                             type of data
                                                             and how it is
     3. Technology Split By Volume Percent                                          4. Split By Tiers Volume& Value
                                                              presented




                                                 *Data can also be exported to excel.
                                                                                        *applicable for decorative market only currently

February 2009                                                                                                                              29
APAC Paint & Coatings Market
How Data is Presented-2/2

                                                                                       2. Also provides a bar
1.   Shows you an                                                                         chart representation
     overview of the                                                                      of how big each
     entire APAC                                                                          country is in relation
     market in terms of                                                                   to one another.
     volume and value &
     CAGR.




3. Per Capita
   Paint Usage is
   also presented.
   This indicates
   the potential of
   the market in
   relation to paint
   sales




                   Ideal for presentation at company meetings-especially regional based companies

 February 2009                                                                                               30
 APAC Paint & Coatings Market
Deliverables- Segment Summaries




                               Market Summaries- are paint segment
                               overview reports provided in a pdf format.
                               They cover & review the entire
                               application segment in terms of market
                               drivers, restraints, competitive landscape,
                               regional outlook and technology trends.
                               These summaries can be downloaded and
                               are typically 7-9 pages long




February 2009                                                                31
APAC Paint & Coatings Market
Deliverables- Company Profiles




                                   Company Profiles are overviews of
                                   an individual company provided in a
                                   pdf word format.
                                   It details out an individual
                                   company’s financials, business
                                   activities market share,
                                   manufacturing and R&D locations
                                   and strengths & weaknesses.
                                   These profiles can be downloaded
                                   and are typically 7-9 pages long


                                   There are 100 profiles altogether
                                   including key companies from China.


                                   Companies listed are MNC’s as well
                                   as local players

February 2009                                                            32
APAC Paint & Coatings Market
Next Steps


         Interested in the above deliverable and want to know more?


         Please log on to the Paint Frost website at
                               www.paintfrost.com
                               Click on the ‘Contact Us’ button and leave us your details


         Additionally you can also register for the following:

                    Frost & Sullivan’s Growth Opportunity Newsletter and keep abreast of
                    innovative growth opportunities (www.frost.com/news)

                    Frost & Sullivan’s next Chairman’s Series on Growth:
                    (http://www.frost.com/growthapac)




February 2009                                                                               33
APAC Paint & Coatings Market
Your Feedback is Important to Us


   What would you like to see from Frost & Sullivan?


  •Growth           Forecasts?

  •Competitive                 Structure?

  •Emerging              Trends?

  •Strategic           Recommendations?

  •Others?




                                  Please inform us by taking our survey.


February 2009                                                              34
APAC Paint & Coatings Market
Q&A
                               Session




February 2009                            35
APAC Paint & Coatings Market
For Additional Information



        Steve Lee
        Strategic Account Manager
        Chemicals, Materials and Food, Asia Pacific
        (65) 6890 0914
        steve.lee@frost.com




February 2009                                         36
APAC Paint & Coatings Market
Disclaimer


   Frost & Sullivan takes no responsibility for any incorrect information supplied to us by end-users or suppliers.
   Quantitative market information is based primarily on interviews and therefore is subject to fluctuation.


   This report contains valuable and confidential market information for the use by Frost & Sullivan only hence it is for
   internal use and not for general publication or disclosure to third parties.


   No part of this report may be given, lent, resold, or disclosed without written permission to Frost & Sullivan.
   Furthermore, no part may be reproduced, stored in a retrieval system, or transmitted in any form or by any means,
   electronic, mechanical, photocopying, recording, or otherwise, without the permission of Frost & Sullivan.
   For information regarding permission please write to:


   Frost & Sullivan
   Chemicals, Materials and Food Practice
   100, Beach Road,
   #13-04/ 13, Shaw Tower,
   Singapore 189702




February 2009                                                                                                               37
APAC Paint & Coatings Market

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Asia Pacific Paint & Coatings Market Feb09

  • 1. “ We Accelerate Growth” Asia Pacific Paint & Coatings Market What Lies Ahead! Sheila Senathirajah, Senior Industry Analyst Chemicals, Materials & Food Practise 17th February 2009 © 2009 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the prior written approval and consent of Frost & Sullivan.
  • 2. Poll Question 1 During this economic downturn, do you anticipate the APAC Paint & Coatings industry to fair better than the Western region Paint & Coatings industry? • Yes • No February 2009 2 APAC Paint & Coatings Market
  • 3. Table of Contents Slide No. 1 ASIA PACIFIC ECONOMIC OUTLOOK 3 2 ASIA PACIFIC PAINT & COATINGS MARKET ANALYSIS 7 3 MARKET DRIVERS & RESTRAINTS 12 4 INFLUENCING END-USER INDUSTRIES 15 5 INDUSTRY FOCUS 18 6 ABOUT PAINT FROST 22 February 2009 3 APAC Paint & Coatings Market
  • 4. ASIA PACIFIC ECONOMIC OUTLOOK February 2009 4 APAC Paint & Coatings Market
  • 5. Macroeconomic Scenario Asia Pacific Economic Outlook Impact of crisis on APAC Paint & Coatings Market The Market Regions GDP (Annual Percent Change) for 2003-2013 outlook. • The credit crisis has contributed to a significant shift in the 2009 regional • Frost and Sullivan anticipates that global economy will continue to deteriorate in the first half of 2009 • This will be followed by a slow recovery in 2H 2009 • The Paint & Coatings industry in Asia will be affected by the global slowdown although we forecast this will not hit the region as severely as in developed countries • In the midst of the crisis we forecast Asia will also benefit as coating companies in the US and EU come under significant cost pressures • This presentation will review the current crisis, its impact on the Paint & Coatings industry and the opportunities that will be created in 2009 February 2009 5 APAC Paint & Coatings Market
  • 6. Macroeconomic Scenario Asia Pacific Economic Outlook GDP Growth of Key Economies 14 The Market Wor l d Regions GDP (Annual Percent Change) for 2003-2013 12 GDP Growth Eur opean 10 Uni on % Nor th 8 Amer i ca Chi na 6 Indi a 4 SEA 2 0 Source: http://www.imf.org 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 (World Economic Outlook, Oct 2008) •Growth is slowing down worldwide but nonetheless, China will remain an engine for East Asia and even for global growth. February 2009 6 APAC Paint & Coatings Market
  • 7. Macroeconomic Scenario Crude Oil Prices Crude oil prices 1998-2008 Crude oil prices Year 2008 Source:edition.cnn.com/2008 Effect of crude oil prices on the Paint industry •Crude oil prices peaked in 2008 •More than 40% of the APAC paint industry is based on solvent based paints. •Price increases of paint products ranged from 10-20%, higher for solvent based paints.. •Oil prices have gone down this year and this is likely to soften the price impact. February 2009 7 APAC Paint & Coatings Market
  • 8. ASIA PACIFIC PAINT & COATINGS MARKET ANALYSIS February 2009 8 APAC Paint & Coatings Market
  • 9. Asia Pacific Market Size APAC Paint & Coatings Market By Value ( 2003-2007 ) 40 35.2 35 29.7 30 The APAC paint 24.6 USD Bill 25 market makes up 21.6 20 19.5 approximately 30- 35% of the global 15 paint market !! 10 5 0 2003 2004 2005 2006 2007 Source: Frost & Sullivan Market Situation • 2007 APAC paint market was valued at USD 35.2 Billion at 13.0 Million tonnes • CAGR for 2003-2007 = 15% • 2008- Slowdown began to be felt in 2H. Q4 negative growth. Overall growth rate at only 8-10%. • 2009- Continued slowdown. Overall estimated growth rate 5-6%. • 2010- Market to slowly recover. February 2009 9 APAC Paint & Coatings Market
  • 10. Asia Pacific Market Split By Country Value Split By Country Overview China- 2nd largest market in the world after US. ThailandAustralia M alaysia 2% 5%N Zealand ew Paint production has tripled in last 5 years to 2% 1% approximately 6Mtonnes Korea Vietnam 9% India- Growth market. Decorative : Industrial Phillipines 1% 1% paint ratio (value) stands at 70:30. Asean 5 -Combined represent 10% of the total Japan APAC market. Much of the growth is seen 17% coming from Thailand, Indonesia and Vietnam. Indonesia- is forecasted to be the fastest China Taiwan 46% growing paint market in Asia over the next 2-3 2% years and to be the 2nd largest growth market in Indonesia Asia volume wise. 3% India 9% Japan- Mature and experiencing minimal growth Hong KongSingapore 1% 1% Korea- mainly driven by decorative, automotive and marine coatings (~50%of entire market) Source: Frost & Sullivan Note: Asean 5 consists of Vietnam, Thailand, Indonesia, Singapore and Malaysia February 2009 10 APAC Paint & Coatings Market
  • 11. Asia Pacific Paint Consumption Per Capita •Low paint consumption per capita in high growth market indicates there’s lots more to consume!!! 25 22.4 20 Kg per Person 15.1 15 14.3 11.2 11.5 10.6 10 9.0 6.7 6.5 4.7 5 2.9 2.6 2.8 1.2 0 New Zealand Thailand Phillipines Indonesia Hong Kong Taiwan Vietnam Australia China alaysia India Japan Singapore Korea Source: Frost & Sullivan M • World Paint consumption per capita is approximately 6.6kg/person • NA and WE approximately 15-17kg/peron • Largely untapped markets in Asia region-particularly India with its large population and good paint market growth. February 2009 11 APAC Paint & Coatings Market
  • 12. Asia Pacific Market Split By Application Segment Value Split By Segment Overview Decorative coatings Other Industrial •Largest individual segment 16% •CAGR for 2003-2007 = 10.53% Decorative Coil 29% 3% Can • Industrial Coatings 2% •Good growth in emerging markets in Industrial Asia region Wood •Due to attractive labour rates & export 12% demand. OEM 10% Protec 10% Refinish Marine Powder 4% 5% 9% Industrial Coatings likely to see better Source: Frost & Sullivan growth compared to decorative coatings. February 2009 12 APAC Paint & Coatings Market
  • 13. MARKET DRIVERS & RESTRAINTS February 2009 13 APAC Paint & Coatings Market
  • 14. Market Drivers Greater • GHS and REACH APAC is fairing better provide a more Economic than Western economies. standardized Growth in Platform of growth for APAC approach to ensuring world paint industry Shift to region chemical safety. Environmentally friendly & Safer coatings MARKET DRIVERS Continual Industrial Relocation Increased • Newer avenues of Infrastructure manufacturing hubs Spending • Continued spending in become attractive this area to bolster and • Examples: Vietnam & boost economy Thailand. • Move to urbanisation February 2009 14 APAC Paint & Coatings Market
  • 15. Market Restraints • Drop in production growth • Lowered demand Poor from Western as of second half 2008 Economic economies. • To continue till late 2009 Outlook Reduced Export Demand MARKET RESTRAINTS Volatility in Crude Oil Prices • Uncertainty leads to Unstable fluctuating price hikes Political • Raw materials make up Conditions • Continued uncertainties 50-70% of paint product affects investor and costs depending on the consumer confidence alike. technology used. February 2009 15 APAC Paint & Coatings Market
  • 16. INFLUENCING END-USER INDUSTRIES February 2009 16 APAC Paint & Coatings Market
  • 17. Decorative Coatings • APAC region makes up approximately 30% of the global Decorative market! • Growth influenced by GDP growth, purchasing power, construction & refurbishment industry • Post 2007, the global market is estimated to fall by approximately 30%. Decline due to reduction in housing construction projects. Growth Indicators Country 2009 GDP Growth 2009 Per Capita Personal Steel Consumption *IMF report as of Oct 08 Disposable Income Growth rate (%) Housing prices % Thousand USD CAGR (2005-2012) dropped 8-10% in 2009 to boost real China 9.3 0.8 4.94 estate market India 6.9 0.6 3.81 Growth dampened Indonesia 5.5 0.7 3.46 by poor global Thailand 4.5 1.7 1.59 economic outlook and local political Vietnam 5.5 Na Na tensions. Market trend: • ‘Green Products’ featuring low VOC & low odour • Growth of Tinting & DIY market. ( APAC = 18% DIY , Westernised countries = 25-50%) February 2009 17 APAC Paint & Coatings Market
  • 18. Industrial Coatings Protective sector to do relatively well followed by Marine segment. Demand from? •The rising oil prices over the last year have led many oil firms to invest in oil drilling platforms. •Also upcoming government driven infrastructure development projects. •Continued growth of shipbuilding industry as well as trade activities. I.e: In South Korea, due to back log of shipping orders signed in the earlier years, 2009 will show good projections. Impact only felt next year since shipping orders for this year has really slowed down. Automotive OEM coatings • Heavily impacted due to reduction in car production Industrial Wood Coatings • Highly export market • Sharp drop in demand from US and WE have reduced size of wood coatings market February 2009 18 APAC Paint & Coatings Market
  • 19. INDUSTRY FOCUS February 2009 19 APAC Paint & Coatings Market
  • 20. Technology Trends & Key Legislation Technology Trends 1) Going Green • Restricting levels of VOC’s and Eliminating use of hazardous heavy metals (lead/chromate) • APAC ratio of solvent base and water base is 60:40 2) Smart Coatings • Increased development into functional paints that interact with the stimuli in the environment. • Generally requires the integration of nanotechnology. Key Legislations 1) GHS (Globally Harmonised System of Classification and Labelling of Chemicals). 2) REACH (Registration, Evaluation, Authorisation and Restrictions of Chemicals) Many countries in APAC are on their way to implementation. February 2009 20 APAC Paint & Coatings Market
  • 21. Growth Opportunities Focus Countries •Focus on environmentally friendly products •Trend towards mergers and acquisitions and emergence of key local players •Nov 08- RMB4 trillion stimulus plan to consists of massive infrastructure construction and further financial policy adjustments. CHINA •New foreign investment (FDI) law •Government to promote country as a shipbuilding nation •Growth in infrastructure projects INDONESIA VIETNAM •Growingpopularity as a •Tagged to be the fastest growing manufacturing hub. paint market in Asia over the next APAC 2-3 years. •Decorative market migrating from FOCUS low tier to mid and premium tier. INDIA •Infrastructure Development to overhaul THAILAND •Key driver for paint industry growth standard of living •Greaterscope for paints usage •Regional centre for Japanese OEM’s given the huge population and •Technological trends towards ‘Green growing affluence of Middle Class products’. Thai government has Indians initiated the eco-car project. February 2009 21 APAC Paint & Coatings Market
  • 22. CONCLUSION Summary Points Despite economic slowdown, growth in Asia is expected to remain resilient. Overall 2009 growth projected stands at only 5-6%. Growth of Industrial coatings is set to do better than Decorative coatings- mainly in protective coatings segment. Growth to come from domestic-oriented demand stemming mainly from infrastructure development projects set in place by local governments. Economic downturn tends to accelerate the elimination of small companies. Trend towards Mergers& Acquisitions as well as emergence of key local players (mainly China). Technology trends towards ‘Green Products’ and “Smart Coatings’ February 2009 22 APAC Paint & Coatings Market
  • 23. Poll Question 2 How confident are you that the Paint & Coatings market in the APAC region will slowly start to recover by the second half of 2009? • Very confident • Somewhat confident • No confidence • Difficult to predict February 2009 23 APAC Paint & Coatings Market
  • 24. ABOUT PAINT FROST (A Growth Partnership Service dedicated to the Paint & Coatings industry) February 2009 24 APAC Paint & Coatings Market
  • 25. What is www.PaintFrost.com www.PaintFrost.com is a one-stop-solution to get key insights on the Asia Pacific paint & coatings market. This is a very user friendly, interactive web base service, specially designed to support your business and organizational decision-making activities. Most comprehensive updated coverage covering 14 countries, 10 paint segments and key metrics on market size, technology, market shares and more……. Accessible worldwide, 24/7 through a username and password Provides unbiased independent information supported by extensive primary research Provides history as well as future trends and forecasts for the APAC paint market Provides qualitative insights from paint experts who continuously track the market and provide segment summaries Easy to use report formats and data can be exported to Excel February 2009 25 APAC Paint & Coatings Market
  • 26. Key Deliverables- Coverage REGION COVERAGE SEGMENTS -14 Countries -10 Paint Segments • Decorative Coatings • Automotive OEM Coatings Deliverables cover • Automotive Refinish 14 countries over 10 • Industrial Wood Coatings market segment per • Marine Coatings country • Protective Coatings • Powder Coatings • Coil Coatings • Can Coatings • Other Industrial Coatings February 2009 26 APAC Paint & Coatings Market
  • 27. Key Deliverables Key A) Interactive Reports Deliverables 1) Market Sizing & Forecasts • Volume, Value, CAGR) • Market Sizes are available for 4 yrs historical and 2 yr forecasts • Updated yearly by Qtr 2 through primary research with over 300 interviews 2) Technology Shares 3) Company Shares 4) Tier Shares (Decorative market only ) B) Segment Summary Reports- 10 application segments C) Company Profiles- 100 Regional & Local companies covered. Updated yearly Additional Growth Indicators-Economic and end-use trends. Include GDP growth rate, Deliverables population etc. Other industry trends including • Yearly Analyst Briefing on paint outlook provided in addition to the above. • Consulting hrs available on request February 2009 27 APAC Paint & Coatings Market
  • 28. Deliverables- Interactive Reports Interactive Reports Choose how you wish to slice and dice the market data. February 2009 28 APAC Paint & Coatings Market
  • 29. How Data is Presented-1/2 1. Market Size By Value and Volume 2. Competitor Split By Value Percent •4year historical and 2 year forecast data provided This is the type of data and how it is 3. Technology Split By Volume Percent 4. Split By Tiers Volume& Value presented *Data can also be exported to excel. *applicable for decorative market only currently February 2009 29 APAC Paint & Coatings Market
  • 30. How Data is Presented-2/2 2. Also provides a bar 1. Shows you an chart representation overview of the of how big each entire APAC country is in relation market in terms of to one another. volume and value & CAGR. 3. Per Capita Paint Usage is also presented. This indicates the potential of the market in relation to paint sales Ideal for presentation at company meetings-especially regional based companies February 2009 30 APAC Paint & Coatings Market
  • 31. Deliverables- Segment Summaries Market Summaries- are paint segment overview reports provided in a pdf format. They cover & review the entire application segment in terms of market drivers, restraints, competitive landscape, regional outlook and technology trends. These summaries can be downloaded and are typically 7-9 pages long February 2009 31 APAC Paint & Coatings Market
  • 32. Deliverables- Company Profiles Company Profiles are overviews of an individual company provided in a pdf word format. It details out an individual company’s financials, business activities market share, manufacturing and R&D locations and strengths & weaknesses. These profiles can be downloaded and are typically 7-9 pages long There are 100 profiles altogether including key companies from China. Companies listed are MNC’s as well as local players February 2009 32 APAC Paint & Coatings Market
  • 33. Next Steps Interested in the above deliverable and want to know more? Please log on to the Paint Frost website at www.paintfrost.com Click on the ‘Contact Us’ button and leave us your details Additionally you can also register for the following: Frost & Sullivan’s Growth Opportunity Newsletter and keep abreast of innovative growth opportunities (www.frost.com/news) Frost & Sullivan’s next Chairman’s Series on Growth: (http://www.frost.com/growthapac) February 2009 33 APAC Paint & Coatings Market
  • 34. Your Feedback is Important to Us What would you like to see from Frost & Sullivan? •Growth Forecasts? •Competitive Structure? •Emerging Trends? •Strategic Recommendations? •Others? Please inform us by taking our survey. February 2009 34 APAC Paint & Coatings Market
  • 35. Q&A Session February 2009 35 APAC Paint & Coatings Market
  • 36. For Additional Information Steve Lee Strategic Account Manager Chemicals, Materials and Food, Asia Pacific (65) 6890 0914 steve.lee@frost.com February 2009 36 APAC Paint & Coatings Market
  • 37. Disclaimer Frost & Sullivan takes no responsibility for any incorrect information supplied to us by end-users or suppliers. Quantitative market information is based primarily on interviews and therefore is subject to fluctuation. This report contains valuable and confidential market information for the use by Frost & Sullivan only hence it is for internal use and not for general publication or disclosure to third parties. No part of this report may be given, lent, resold, or disclosed without written permission to Frost & Sullivan. Furthermore, no part may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the permission of Frost & Sullivan. For information regarding permission please write to: Frost & Sullivan Chemicals, Materials and Food Practice 100, Beach Road, #13-04/ 13, Shaw Tower, Singapore 189702 February 2009 37 APAC Paint & Coatings Market