2. SMC National Meeting Banking Membership Renewals National / Local Dues alternatives Speakers Listing Site redesign focused on education Advance Book Club
3. SMC National Meeting Explore Regional SMC meeting with Columbia and St. Louis chapters.
5. 3 marketing trends from SXSWi 2011 What to tell your boss when they start asking questions & you have a tough time remembering.
6. Transmedia The GTA model of Storytelling new/notnew He-Man Open world storytelling
7. Brand Journalism A world in which brands tell the truth, advertisers act like publishers and all communication is real-time Non-fiction advertising awareness & persuasion vs. credibility & trust Ford & Microsoft