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2. The Washington Post - July, 2004 media Early Social Networking

3. Early Social Networking

4. Separating Curated Content from User Generated Content

5. Separate Community from Curatedcontent

6. How we see a brand’s placein digital media now

7. Traffic Drivers

9. 200M ad views

10. 3M pet profiles

11. 1M monthly video views - with pre roll, post roll, and bumpers

12. 60M monthly unique visitors through partners’ networks

14. Humor

15. Photo Sharing

16. Blogs

17. Coupon Delivery

18. Image Searching

19. Adoption

20. Information

21. Mobile

23. Reach:12 Million pet owners over 6 months 2 Million Twitter Followers 2 Million active email recipients 1 Million Facebook Accounts1 Million Pet Video ViewsActivate: 30,000 coupons / collect emailsDrive traffic to:Facebook / Twitter In Store (Best Buy)SonyStyle.com

24. Managed Sweepstakes as traffic/crm drivers 30M Impressions - 60 days // 100,000 Positive Brand Tweets - FB posts // 30,000 Signups for re-marketing

25. New Channel Sponsorship

26. Video Channel Sponsorship

27. Homepage take-over with background(focusing on various Sony products)

28. Branded Group (CRM mechanism)with 10k members

29. Group Drives Traffic to

30. Branded Group – Activation with Best Buy

31. Dedicated Newsletters to1M+ Pet owners

32. Dedicated NewslettersActivation with Best Buy

33. Transactional emails

34. Synched rich media ad units

35. Branded Virtual Gifts

36. Dedicated Periodic “How to” emails

37. Dogster and Icanhazcheezburger

38. Rewarding positive social communications / social media amplification - through custom game

39. Take Chuck, for example: