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Acn product portfolio of essential household services
1. ACN Product Portfolio of Essential Household
Services
Since 1993, ACN has steadily expanded its product portfolio to become the world’s
largest direct seller of essential household services. At first, the company offered line
rental and carrier pre-selection (long distance) services in the United States, but in
subsequent years began expanding not only its operations to other countries, but also
the product portfolio.
As the company grew rapidly, at one point cited as one of the fastest-growing
companies in the United States by Fortune magazine, the focus began shifting towards
offering other household services, including energy, internet, digital phone service
(VoIP), videophones and television services.
When ACN first expanded to European markets, the initial product offering mirrored
what had been established in North America, with the primary focus on offering fixedline products as a competitively-priced alternative to the incumbent carriers. As the
company expanded its presence across Europe from its initial footprint of a handful of
countries to now 18, the product portfolio also evolved to include a wide array of
services.
A fitting complement to the existing telecommunications products was to begin offering
Digital Phone Service (VoIP) using ACN’s own state-of-the-art network. With this
network, ACN launched a new type of phone for home and small office use – the ACN
Videophone. The ACN Videophone enabled users to see the person they are talking to,
using a high resolution screen with many other interesting features. This product was
twice featured on the hit reality television show in the US – The Celebrity Apprentice.
Another natural progression for the company was to begin offering broadband (high
speed Internet) services. With ACN branded offerings or strategic partnerships with
reliable suppliers across Europe, ACN continues to launch broadband services across
Europe, some packages include options for Television services as well. Mobile products
were also introduced in various European countries as ACN branded SIM-only packages
alongside various mobile partnerships with large retailers to complete the line of
telephony products.
Solidifying its positions as the world’s largest direct-seller of essential household
services, ACN has become a significant energy reseller on multiple continents, beginning
in the United States but in more recent years launching new partnerships throughout
Europe as well. Practically every household has an energy supplier, so there is
significant potential to grow a large customer base by promoting energy services.
In some countries, Home Security services are also available at competitive prices. While
it may not be viewed as an essential service to most consumers in the same light as
broadband or energy services, it is a growth industry. Many households are opting to
make their homes even more secure by installing a home security system at their
residence.
The product offering does vary per country, but another advantage ACN Representatives
have is the ability to acquire customers in any country where ACN operates, which is
2. presently 23 countries on 4 continents, with an eye for further expansion in the years to
come.
To see the range of services that ACN Representatives can offer to their
customers, visit the CAN website: www.acneuro.com