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Manage Conversations in a Real-Time World

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Steven Van Belleghem
Steven Van Belleghem

This document discusses the importance of managing word-of-mouth conversations for brands. It recommends that companies listen to conversations, integrate word-of-mouth into their marketing activities, and lead conversations both online and offline in order to drive growth. The goal is to manage conversations in real-time across social media and through mobile apps. Brands that take word-of-mouth seriously will have online communities by 2015.

Formation
1  sur  47
“This is the new conventional wisdom. Use it or lose!” Seth Godin author Purple cow @Steven_InSites The Conversation Manager in Retail land by Steven Van Belleghem #CM48
Word of mouth
Word of mouth B.G.
WorLd of mouth A.G.
Speed INCREASES
Real time feedback
I WILL tweet about you!
Needfor RADICAL change
It’s time to jump and to become… Manage Conversations
Not just aboutobserving & joining social media
The belief Word-of-mouth is THE driver of growth
INTEGRATION of WOM in all marketing activities The goal
MANAGE word-of-mouth
How to start?
1
Listening 2
Product management is dead! Long live brand experiences! 3
Mobile app Albert Heijn Scan products at home Make shopping lists Search for recipes ….
Activation 4
1.000$ +33%
Community 5
“Every brand that takes itself serious, will have a brand community by 2015” Joseph Jaffe
Integration 6 integrate
1.146 likes on Facebook
612 followers on Twitter
2051 channel views
3 & one surprise
LEAD the conversation
Online AND Offline
Think big,but acting small is ok
www.shareyourhoney.com
Thank you! “This is the new conventional wisdom. Use it or lose!” Seth Godin author Purple cow Good luck! Questions, feedback, remarks: Steven@InSites.eu Follow me: @Steven_InSites Join me on LinkedIn www.theconversationmanager.com #CM48 @Steven_InSites

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