The document outlines 7 key lessons from the ALS Ice Bucket Challenge for marketers looking to create successful viral social media campaigns: 1) Time campaigns right to coincide with real-world events or seasons; 2) Leverage celebrity endorsements; 3) Keep campaigns simple; 4) Focus on the underlying goal or cause; 5) Consider grassroots or street credibility; 6) Reputation is important for spreading a message; and 7) Viral success can be replicated under the right conditions involving social media optimization.

1. 7 MARKETING LESSONS
FROM THE ALS ICE
BUCKET CHALLENGE

3. The ALS Ice Bucket
Challengedemonstrates the
power of socialmedia to
influence causemarketing on
a national scale.

4. It was a perfect storm of social
media, celebrity and grass-roots
philanthropy, producing
hurricane-strength viral social
engagement during the dog days
of summer.

5. another social stormlike
this

6. ALS Ice Bucket Challenge
holds several important lessons
formarketers trying to reverse
engineer the secret ofthe ALS

7. #1 Time It Right

9. #3 Mix In A Few Celebrities

10. #4 KISS

11. #5 Consider Street Credibility

12. #6 Focus onthe Goal

13. #7 Reputation Matters

14. The ALS Ice Bucket Challenge is/was just a
once-in-a-lifetime event, right?Under the
right conditions, the perfect social media
storm can be duplicated. There are many
actionable lessons for marketing
professionals looking to create the next
social media sensation.

15. SteveOlenskiis a Sr.Content Strategist at Oracle MarketingCloud.
Heis a regular contributor to Forbes, BusinessInsider,Marketing
Land, Social Media Today and many otherpublications. Followhim
onTwitter at @steveolenski.Theviews heredonotnecessarily
reflectthoseoftheOracle MarketingCloud.

16. Original Source:http://onforb.es/1rACxWA

17. Image Sources:
http://timedotcom.files.wordpress.com/
http://dontblamethekids.com/
http://blog.dolanprinting.com/
http://hdimages.mobi/
http://itu.edu/
http://ioimprov.com/
http://dawnoncall.com/
http://mxssolutions.com/