2. Social-media data is now MASSIVE
4,629 tweets per second Twitter “firehose”
400 million tweets a day
Processes 3 billion social activities a day
Across 20 social networks and commenting
services
3. How can journalists use social-media data?
Think about some answers
while I show you some
new services to tap into
social media data...
6. The ‘social cocktail’
Analyzing social data from
multiple publishers (“mixology”)
TWITTER: Fast, concise; good for breaking news,
emerging conversations, public sentiment; location
BLOG COMMENTS: (Disqus, IntenseDebate) Identify
engagement and controversy
BLOGS: Slower, thoughtful analysis; identify trends
FACEBOOK: More personal content; identify lifestyle
trends
12. USC’s live Twitter Sentiment Analysis tool
http://politics.twittersentiment.org/streams/
Last night’s VP debate
13. Demo
A Twitter Sentiment Visualization tool
http://www.csc.ncsu.edu/faculty/healey/tweet_viz/tweet_app/
tweet viz
Twitter Sentiment Visualization
14. How journalists can use social-media data
Track disease outbreaks by location, region
Reaction to movie midnight premier (even at a single
theater): positive vs. negative tweets
Sentiment in tweets: compare Boulder & Ft. Collins
after CU-CSU football game
Most talked-about Super Bowl ads (across several
social media services’ firehoses)
Find which celebrities are skiing in Aspen
________________________________________
________________________________________
________________________________________