m-Novels for Africa: A South African Case Study
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Presented at the Mobile Web East Africa conference, Nairobi, Kenya, 4 February 2010. The results of the m4Lit pilot project - the Kontax m-novel are described.
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m-Novels for Africa: A South African Case Study
- 1. Presented at the Mobile Web East Africa conference, Nairobi 4 February 2010 m-Novels for Africa: A South African Case Study Steve Vosloo, Shuttleworth Foundation
- 2. Agenda Why mobiles for literacy? Kontax , an m-novel “ Aha” moments
- 3. 51% South African households that own no leisure books
- 4. 6% South African households that have more than 40 titles on their bookshelves
- 5. 7% Public schools in SA that have functional libraries of any kind
- 7. “ Teens don't read enough” “ Teens don't write enough” “ Teens love their phones”
- 8. Would our teens read novels on their phones like in Japan? Can mobile phones alleviate the chronic shortage of books?
- 11. Aimed at 14-17 year olds
- 12. Written in English and isiXhosa (world first)
- 13. 21 days, 21 chapters
- 14. Embedded in a lite social network
- 15. Prizes for comments and sequel ideas
- 16. Cross-media
- 20. Pre-story survey
- 27. Kontax.mobi: Comments by user
- 28. *What i like* Kontax is the most exciting thing that i've ever experianced i mean im not holding heavy book anymore its me and my phone *Gr8 idea* I think this is the nxt best thng since sliced bread,cnt wait 4 the next chapter.its rly interestn,i cnt stand readn a novel bt this is diffrnt coz its jst lyk facebook
- 29. *Obrigado* Congrats guys dt ws a gr8 story thnx 4 d infortainment i lrnt a lot 4rm u till we mt again. L8r! (On Song's Wall) Hey grl...curently im sitn wita br0ken ankl so i fl ur pain...lets gt thr0ugh ths 2gtha;-)
- 32. Go to Tradepost > MXit Mix > Education
- 33. >7,200 reads by teens >17,200 reads by all >2,000 competition entries Kontax stats as of 15 December 2009
- 34. Page view trend (by chapter)
- 35. MXit: Ages
- 37. Most reading takes place on mobile phones or on paper
- 38. Teens want to write their own pieces (poems, lyrics, stories, etc.)
- 39. The isiXhosa version was popular
- 40. “ Aha” moment no. 1 Mobile phones are a viable platform for distributing longer form texts and enabling reader participation
- 41. “ Aha” moment no. 1 Mobile phones are a viable platform for distributing longer form texts and enabling reader participation “ Aha” moment no. 2 This removes the barrier of printing costs, putting information back into the hands of the people
- 42. “ Aha” moment no. 1 Mobile phones are a viable platform for distributing longer form texts and enabling reader participation “ Aha” moment no. 2 This removes the barrier of printing costs, putting information back into the hands of the people “ Aha” moment no. 3 Learning is social again (reversing the Gutenberg effect which mass introduced self-study)
- 43. Learning is social again (thanks to Barry and Patrick Kayton for this insight)
- 44. iPad of Africa Kindle of Africa
- 47. m-Novels and public domain books
- 48. Africa-wide
- 52. Business models: sponsorship, advertising, sell books/chapters
- 53. Publish our content: it's open and free
- 54. Create and share your content
- 55. Thank you m4Lit: m4lit.wordpress.com email: [email_address] blog: vosloo.net slides: slideshare.net/stevevosloo twitter: twitter.com/stevevosloo
Notes de l'éditeur
- National Survey into the Reading and Book Reading Behaviour of Adult South Africans (PICC, 2006) http://www.saccd.org.za/objects/sabdc_reading.pdf
- National Survey into the Reading and Book Reading Behaviour of Adult South Africans (PICC, 2006) http://www.saccd.org.za/objects/sabdc_reading.pdf
- http://blogs.uct.ac.za/blog/sa-libraries-in-the-news/school-libraries Quoting DoE’s 2007 NEIMS Report
- Great infrastructure Great coverage High uptake of phones Cheap data MXit: mobile IM service (13m users in SA) Mobile web access on the rise in the townships (Donner and Gitau, 2009; Kreutzer, 2009)
- “ Mobiles for literacy” project goals: To explore whether teens are interested in reading stories on their cellphones Whether and how they write using their cellphones Whether cellphones might be used to change their attitudes towards reading and writing Explore m-novels as a compliment and alternative to printed literature
- Rin, 21, wrote a mobile phone novel, with 400,000 hardcover sales. Photo: The New York Times http://www.theage.com.au/news/world/mobile-phone-novels-ring-up-big-sales-but-critics-fear-forjapanese-literature/2008/01/22/1200764265347.html
- Source: http://en.wikipedia.org/wiki/Printing_press