Facebook Training Presentation for Social Media Synergy Session, includes how to set up a page and 5 ways to promote it using social media marketing. Presented Patsy Stewart and Ira Kaufman of Entwine Inc.

1. Synergy…
Using Facebook
To Leverage Connections &
Build Your Business
by: Patsy Stewart
Ira Kaufman
Entwine Inc.

2. Should You Be Marketing on
Facebook?
Yes
Facebook is the #1 social destination

3.  More than 300 million active users and
more than 300,000 businesses
 4th most trafficked website
 The fastest growing demographic is those
35 years old and older
 More than 10 million users become fans
of Pages each day
 The Nielsen Company found that the
average time users spend using
Facebook per month grew nearly 10%,
topping seven hours.

4. What are they looking for?
 Getting news or product updates (67%)
 Having access to promotions (64%)
 Viewing or downloading videos/music (41%)
 Submitting opinions (36%)
 Connecting with other consumers (33%)
If your business has prospects on Facebook and
they would find any of the above interesting, you
should build a business fan page.
SOURCE: Pace University study, 12/08

5. Fan Page or Group
Fan Page Group
Indexed by search engines Not indexed
Not linked to you personally Connected to Administrators
Can message ALL fans (list) Message up to 5000 (inbox)
Have access to applications No applications
Promote with Ads / fans Promote with ADs
Visible through URL Only visible to FB members
Metrics through insights No means to measure
Vanity URL Ugly URL
Promote on Website (widgets) No widget

6. Keys to Using Facebook
 Make business personal
 Update your Facebook Page frequently
 Harness the power of News Feed
 Choose the applications that are best for
your business
 Promote your Page through Facebook Ads

7. What Can You Put on
Your Fan Page?
 Event notices (tradeshows, conferences,
specials)
 Custom modules/applications
 Newsletter or Opt-in box
 RSS feed from your blog
 Videos, Photos
 Links to articles, blogs and websites
 Notes (equivalent of mini blog posts)
 Career Opportunities
 Contests and Polls

8. 5 Ways to Promote Your
Facebook Fan Page
5300 fans in 6 months 28,000 fans
350 fans less than a month

9. 1. Invite People to Become Fans
 Invite your friends
 use friend lists
 Suggest your friends invite their
friends
 Invite new friends in your network
 Ask other employees to invite
friends

10. 2. Use Facebook Search to Find Fans
 Search “Posts by Everyone” view
conversations
 Start a conversation and add as friend

11. 3. Targeted Facebook Ads
 Social Ads provide
advertisements alongside your
Facebook sidebar
 Inexpensive
 Control daily spending limit

12. 4. Link Facebook to Twitter
 Use the Twitter
application to post
your FB updates to
twitter
 Adds a shortened
URL back to your FB
page

13. 5. Use Fan Widget or Badge
 Add a FB widget to
your website and
blog.
 Add a badge to
your profile or
website

14. What other ways can you
promote your fan page?

15. About the Presenters
Ira Kaufman Patsy Stewart
President Director Social Media
and Training
Entwine, Inc
ira@entwineinc.com
Entwine, Inc
patsy@entwineinc.com
Ira challenges owners and senior executives to clarify their Patsy is responsible for designing and implementing
goals and translate them into a consistent Brand and social media strategies as part of an Integrated Media
Integrated Media Marketing Strategy. He combines 30 Marketing plan. She specializes in working with clients
years of rich experiences with businesses and nonprofits to generate conversations that create relationships.
to guide them to leverage the power of social media for Patsy is well known throughout Virginia as a speaker,
marketing, recruitment and organizational development. trainer and thought leader in Social Media. She
Ira collaborates with a team of experts to design manages a recruitment team that was recognized as
interactive environments to create long term business one of the top 50 recruiters nationally using
value by integrating traditional advertising, online Twitter/social media. Patsy is ranked by Grader as one
marketing, public relations and social media. His strong of the Elite Twitter Users in SW Virginia. She is a
values and sensitivity to organization innovation and contributor to local business publications and she
change are the foundation of his work. Ira has a PhD in authored the ebook, "How to Grow Your Digital
Marketing and serves as a consultant, public speaker, and Footprint".
lecturer for companies and Senior Executive programs.
www.entwineinc.com