Social Media's Ultimate Influence on Brands
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Social Media's Ultimate Influence on Brands
- 1. Social Media – The Ultimate Brand Influencer Jeffrey Stewart CTO, Trekk Cross-Media
- 3. Interactive Marketing Spend Expected to GROW ZenithOptimedia, April 2009
- 4. But Over Ad Spending Remains… Flat
- 5. As Traditional Continues to Decline
- 6. Why? The Mass Media Bubble
- 9. People Want Relationships with People…Not Brands
- 10. Waaayyy Back In…
- 12. Obama Campaign
- 14. Cause or Effect? The Obama campaign had Unprecedented Social Media usage Could popular culture be too far behind? How many heard mention of Twitter This time last year?
- 15. Tonight Show with Conan O’Brien
- 16. @bryanbrinkman Late Night with Jimmy Fallon The Bryan Brinkman Experiment
- 18. So What’s Changing In…
- 20. YouTube Videos Open for Business
- 21. Open for Questions?
- 22. Helen Thomas: Obama “controlling the press” Protector of the Public ? Or protector of the Status Quo ?
- 23. The Change Constant
- 24. Biz Stone on where change
- 25. But Many Do Get It
- 26. Marketers’ Use of Social Media Tools
- 27. It’s about Reputation and Influence
- 29. Finding Fishing For Something
- 30. Increasing Numbers of Fish
- 31. Trusted sources used to gather information for purchasing decisions Trusted Advisors
- 32. How many degrees away are you from Kevin Bacon?
- 35. Does My Book Review Influences Others?
- 36. Related Tweets
- 37. Bit.ly Short URL Tracking
- 38. http://www.youtube.com/watch?v=sIFYPQjYhv8 First I Saw the YouTube Video then…
- 40. Influencer Marketing Who Really Influences Your Customers?
- 41. Trust Agents Using the Web to Build Influence, Improve Reputation, and Earn Trust
- 42. Influencer The Power to Change Anything
- 43. Made to Stick Why Some Ideas Survive and Others Die
- 44. What about…
- 46. Integrate Integrate Integrate
- 49. Skittles.com
- 53. Social graphs can be used to build Circles of Trust and Influence -> Initiate Conversations -> Cultivate Recommendations -> Establish Reputation -> Influence Perception
- 54. Seed the Clouds With web-to-everywhere
- 55. Create message Roadmaps to strategically engage
- 56. Define and Track Touchpoints for measuring ROI
- 57. Integrate Campaign Tactics with ‘ Traditional’ Cross Media
- 59. Jeffrey Stewart Partner, CTO Phone: 815.262.7252 Fax: 815.962.2189 [email_address] www.Trekk.com Twitter.com/JeffreyAStewart Facebook.com/JAStewart LinkedIn.com/in/jeffreyastewart
Notes de l'éditeur
- Stewart discusses where we’ve been, where we are and where we’re going in social networking. He’ll also look at the social media tools for sharing content and explain how all that sharing can help generate viral activity, influence others into action and ultimately establish you or your brand’s reputation in the online world.
- In looking over the major printing processes and understanding the characteristics and capabilities unique to each one, you can see that there’s a place for each printing process in today’s market. If you want to print a million copies of a catalog, for example, gravure would be a better choice than, say, letterpress. If you chose letterpress instead, your grandchildren will have to finish the print run for you. If you want a T-shirt printed it’s best to use the screen printing method instead of, say, a digital process. It’s very hard to get t-shirts through photocopiers. You get the picture. The diversity of printed products in our world necessitates the existence of all the printing processes available to us. And who knows what the future will bring?
- ZenithOptimedia, April 2009 http://www.zenithoptimedia.com/about/news/
- US Advertising Expenditure By Medium ( US$ million, current prices) 2007 ($x000) 2008 2009 2010 2011 Newspapers $128,553 121,636 107,005 102,651 102,866 Magazines 57,789 55,136 49,046 47,549 48,155 Television 178,169 183,277 173,158 179,146 186,573 Radio 38,198 37,361 33,621 33,204 34,041 Cinema 2,287 2,421 2,336 2,472 2,675 Outdoor 30,546 31,395 29,276 29,914 31,792 Internet 41,352 49,994 54,298 60,438 69,695 Total 476,894 481,219 448,740 455,373 475,797 Source: ZenithOptimedia, April 2009
- http://www.clarkkokichblog.com/?p=530 ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1235-36 | Added on Thursday, October 29, 2009, 07:22 PM As Nielsen BuzzMetrics' Pete Blackshaw likes to say, "Customer service is the new media department."
- http://vodpod.com/watch/1747819-viral-video-twitter-tracker-massacres-blue-birdies-on-cocos-tonight-show
- http://www.urlesque.com/2009/03/12/jimmy-fallon-conducts-the-brian-brinkman-twitter-experiment/
- http://www.petmarmoset.net/blog/2009/03/08/jon-stewart-shakes-his-fist-at-twitter/
- Google Moderator via AppEngine
- http://www.guardian.co.uk/media/pda/2009/apr/03/twitter-startups
- http://www.slideshare.net/heliett/socialmediamarketingindustryreport-1414614
- J Patrick Bewley: The importance of reccomendation engines Social Relevancy Rank
- Trusted sources used to gather information for purchasing decisions http://www.emarketer.com/Article.aspx?R=1007349 ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1074-75 | Added on Wednesday, October 28, 2009, 08:30 PMAccording to a landmark 2004 Yankelovich study, 65% of consumers give serious credit to WOM testimonials—versus 27% who say they are influenced by advertising.
- the social Web — has done for social graphs is make them much more actionable and scalable. Social Relevancy Rank Razorfish defines the social graph as the network of personal connections through which people communicate and share information online. The portable social graph will fuel marketing innovation. Arguably, the most successful manifestations of the social graph we’ve seen so far are in the news feeds and activity streams that reside on social platforms like Facebook and Twitter. Social Object Theory: The Secret Ingredient for Powering Social Influence Marketing Campaigns Jaiku, a social platform that lets people share their online activity streams. “ the reason people connect with each particular other and not something else.” Twitter propagates different types of social objects, too. The object is frequently a URL, but users often become the object since usernames can be shared.
- http://www.youtube.com/watch?v=sIFYPQjYhv8
- INFLUENCE THE INFLUENCERS OR DIRECT INFLUENCE? http://www.trekk.com/blogs/stew/default.aspx?id=3972
- The Chaos Scenario (Bob Garfield) - Highlight Loc. 855 | Added on Tuesday, October 27, 2009, 08:49 PM Virality isn't a strategy; it's a fluke. ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 917 | Added on Tuesday, October 27, 2009, 10:05 PM "But, yes, 'interest-based,' that's the same thing." ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1054-56 | Added on Wednesday, October 28, 2009, 08:27 PM Things have changed. The Internet is a word of mouth engine. Sure, binary code is what makes it all work, but the fuel of the digital age is the instinct to share information, whether in social networks like Facebook and MySpace, blogs, Craigslist and Angie's List, Twitter, Digg or YouTube. Even Google. ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1071-72 | Added on Wednesday, October 28, 2009, 08:29 PM Both exemplify how human beings flock to other human beings they identify with and trust. ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1072-73 | Added on Wednesday, October 28, 2009, 08:30 PM The collapse of the traditional mass-media/mass-marketing model is being accompanied by digital mechanisms for fluid communication among consumers, who trust ========== The Chaos Scenario (Bob Garfield) - Bookmark Loc. 1074 | Added on Wednesday, October 28, 2009, 08:30 PM ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1074-75 | Added on Wednesday, October 28, 2009, 08:30 PM According to a landmark 2004 Yankelovich study, 65% of consumers give serious credit to WOM testimonials—versus 27% who say they are influenced by advertising. ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1125-31 | Added on Wednesday, October 28, 2009, 08:59 PM 1) Listen to the conversation 2) Better yet, host the conversation. 3) Offer that community a stake in your enterprise. 4) Practice jujitsu. 5) Sneeze in public. 6) Have a story to tell. 7) What's in it for us? Not you. Us. 8) Behave yourself. 9) Remember Siegfried and Roy. Especially Roy. 10) Pray for Serenity ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1141 | Added on Wednesday, October 28, 2009, 09:00 PM Data mined from online conversations is vastly better than the best focus group ever convened. ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1235-36 | Added on Thursday, October 29, 2009, 07:22 PM As Nielsen BuzzMetrics' Pete Blackshaw likes to say, "Customer service is the new media department." ========== The Chaos Scenario (Bob Garfield) - Bookmark Loc. 1394 | Added on Thursday, October 29, 2009, 09:10 PM ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1533-34 | Added on Tuesday, November 03, 2009, 08:38 PM The oft-cited power of WOM, of course, is that we all tend to deem more credible information passed on by people we know personally. ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1643-44 | Added on Tuesday, November 03, 2009, 09:09 PM In fact, to be properly visionary on this subject, you must begin by looking way back to the future. ==========
- Technology such as OpenID, Facebook Connect, Google Friend Connect and Microsoft Live have created new ways for marketers and consumers to take advantage of their social graph as they travel the Web. the boundaries between the corporate Web site and the intranet are blurring. Your employees want to collaborate and share knowledge with peers who work outside your organization too. Recent announcements by YouTube, Xbox and Nintendo indicating their intent to implement Facebook Connect on their sites and devices shows the growing acceptance of the cross-sharing of content and social graphs. Compete.com estimates that over 64 million consumers used the service in the month of May 2009. 1. Quick registration 2. Improved social utility 3. Data, data, data Content from your site, including the results of polls, quizzes, transactions, etc. can also be published to your user’s Facebook Wall for all to see (and link to). Enabling portable social graphs allows marketers to assemble user profiles of customers and their habits, including whom they turn to for recommendations and whom they trust most when they’re making decisions.
- Facebook Connect
- Some brands are extending the concept of their web presence to litterally use external platforms. If you can’t beet the, join them!