Social Marketing Analytics is the discipline that helps measure, assess and explain the performance of social media initiatives in the context of specific organizational objectives

1. Social Media Analytics Framework & Experience Sean Nagari Sach Solutions, Inc. (925)206-0520 1788 19th Avenue, San Francisco CA 94122 1

4. Definition Social Marketing Analytics is the discipline that helps measure, assess and explain the performance of social media initiatives in the context of specific organizational objectives.

5. Social Media Framework

7. Domains Social Domains Foster Dialog Promote Advocacy Facilitate Support Spur Innovation

8. Foster Dialog

9. Promote Advocacy

10. Facilitate Support

11. Spur Innovation

12. Some Key Metrics from Social Media Channels

13. Good News Several key social platforms make their data accessible The data can be extremely robust and is generally getting better all the time Services exist to get to the data

14. Bad News For several key platforms, key data is challenging to get to Structuring of the data is difficult No complete “magic bullet” workflow exists yet

15. Objectives to Analytics Flow

16. Development process

18. Test driven development

19. Early mock-ups

20. Continuous Build process - frequent deployments

21. Source code control: Clear Case, Subversion

22. Dev tools: Sun Studio, Java Studio, Eclipse, IntelliJ

23. Execute with Product Development Rigor

25. Identify reusable/common modules, third party components/tools, integration points etc

26. Identify and leverage existing code base (if any)

27. Validate against use cases, third party systems and deployment architecture

29. Test driven development

30. Bi-weekly deployments

31. Weekly status meetings

32. Centralized bug tracking

33. Centralized version control

34. Continuous build process

35. Weekly bug triage

36. Develop Test cases during design and development

37. Smoke test on every build

38. Complete end-to-end testing prior to release

40. Non-severity 1 bugs

41. Prioritized in collaboration with the Customer

42. Addressed in assigned future releases

43. Post-release Support & Maintenance

44. Follows the same development rigor

45. Monitor bugs, enhancements, application etc.

47. Smoke test on every build

48. Functional and integration testing prior to major release

49. Performance and Load testing if in scope

50. Tools/Technologies

51. Jira, Bugzilla, TeamTrack

52. Test Director, TestLink, Sellenium

54. Asses business impact criticality

55. Estimate preliminary work-effort & project impact

56. Check-point

57. Conduct code change analysis

58. Develop revised project dates/plan

60. Point-person

61. Initial daily calls

62. Centralized bug tracking & version control

63. Weekly bug triage