This sophisticated service offers you the opportunity to optimize a complete social media ad buying @ Facebook.com and several other popular networks as well.

1. Social Media Ad Spending Optimization

2. Our Innovative Social Media Service
Social media ad Spending Optimization

3. How it works?
Social Conversion Manager
This sophisticated service offers you the opportunity to optimize a
complete social media ad buying @ Facebook.com and several other
popular networks as well.
Our optimization engine combines industry leading technology
with unparalleled fan acquisition expertise, to deliver the highest quality
fans at the lowest cost, and does it all at scale.
It optimizes towards engagement for best results, while deploying ads
in 500+ placements with over 18,000 creative iterations. Eventually, our
software is saving for your brand several days of work!

4. What more?
Owned and earned social media content will reach only 16% of an
average social audience. Our software’s “Evergreen” technology helps
customers activate the 84% of their untapped audience to amplify
engagement, turning them from brand bystanders to evangelizers.
Our software optimally distributes content to maximize social audience
interaction. By leveraging our advanced analytics, it determines which
organic content has been most relevant, engaging and viral with respect
to the customer’s audience.
Performance monitoring is based on transparent pricing and our social
Conversion management tool can optimize CPC (cost per click), CPI
(cost per installation), CPF (cost per fan), CTR (click through rate) and
several other metrics or KPIs.

5. How we deliver?
Brand assigns campaign parameters and our software utilizes
the targeting criteria to reveal the users most likely to engage
Thousands of different creative combinations (copy + image) are
generated for optimal performance
Algorithmically controlled multivariate testing uncovers the best ad
variation to most efficiently achieve the brand’s campaign goals
Our “Budget Allocator” automatically adjusts bids and reallocates
budgets to top performing campaigns in real-time to guarantee the most
qualified fans at the lowest cost

6. Does it really work?
In the following slides, we’ll provide brief insights of our Social
Software’s features and techniques, for national and international
clients in the following verticals
Entertainment
Mobile
Media
Retail

7. The Task:
A newly released film wanted to increase their social
presence quickly and effectively, by reaching
consumers likely to see the film in theaters and
interact with the brand online.
Our Approach:
Create ads in the Facebook Marketplace, utilizing
top-notch brand creative combined with our
dynamic targeting optimization techniques to
reach the right audience at the best cost.
Results:
Paid growth contributed to an increase of 5,000
fans, plus an additional 96,000 in Organic growth
Delivered fans at a cost 75% lower than the client
expected
During the campaign, People Talking About This
increased by 200%
Viral reach climbed steadily during the campaign,
reaching 2,000,000 more people than previous
weeks
Entertainment Case Study
Insights:
Our Paid growth contributes directly to Organic growth,
even in a 4 days campaign (10-14/8/2011)
Following a campaign, Organic reach stays high and
continues to be higher than pre-launch

8. The Task:
A well established consumer-electronics
network wanted to increase its social presence,
while promoting selected discounted products.
Our Approach:
Promote ROW and GR oriented ads, while working
closely with the customer’s advertising agency to
maximize creativity & ad spending.
Results:
The campaign delivered all 25,000 highly targeted
fans in 3 weeks, that is less than the initially
expected 30 days.
The customer’s FB page delivered 32,368,219
impressions, diffusing in total 14,540 social clicks.
The customer upgraded this ad-hoc campaign to an
annual Fan base development project, while cross
promoting several other social projects.
Entertainment Case Study
Insights:
The simultaneous Organic and Paid Growth, secured
the users’ high engagement during all bursts
Less than 2% of the active fans “un-liked” the
customer’s FB page, throughout the campaign

9. Media Case Study
The Task:
A new TV show on a major network wanted
to execute a geo-targeted campaign with
rigorous creative flights.
The goal was to achieve across six different
geographic regions traffic to the show’s
homepage.
Our Approach:
Over 20 different creative flights were run
over 9 days.
Spend was monitored carefully across all
geographical cities, based on a minimum
cpc.
Results:
The average CPC was almost 10% lower
than the customer’s goal.
Delivered 5% more clicks and a progressive
viral engagement of the audience.
Insights:
Rotating fresh creative significantly reduced the cost
per click of the campaign despite the limited
24-hour duration of display.
Fresh ad content is able to catch the average
Facebook users’ eye thus driving greater efficiencies
for each ad rotation.
The figure below displays the growth in Facebook
users talking about the brand page.

10. Mobile Case Study
The Task:
A large mobile client wanted to increase its Facebook
fan base by a minimum of 200,000 fans.
The secondary goal was to ensure that paid media
growth is efficiently spent on individuals with the
potential to translate into further earned media
growth.
Our Approach:
Apply intelligent optimization techniques to ensure
precise, cost-effective targeting.
Find new segments of users to grow Mobile Brand’s
fan base beyond their existing members (already
high previous to launch).
Results:
Over 200,000 fans acquired in 2 months (almost
quadrupled starting fan base).
7x increase in sentiment metrics upon launch of the
campaign
Insights:
The paid growth complements organic and
stimulates earned social media
Our solutions scale even for large brands with
cultivated fan-bases

11. Retail- Case Study
The Task:
Drive clicks to the client’s Facebook page in
order to increase awareness of a new Fall
Fashion Line (the event lasted 7 days).
Our Approach:
Pinpoint the user demographic that represents
the highest engagement rate.
Apply intelligent optimization techniques to
ensure precise, cost-effective targeting.
Results:
Delivered twice the volume of clicks, that the
client expected on his Facebook Page
Delivered 10,000 clicks to the client’s
Facebook page in three days
Insights:
Leveraging solutions for a particular event can produce
exceptional results, even in a very short period

12. Airline - Case Study
Objective:
A leading international airline was running an exciting Facebook promotion for particular destinations.
Promotional Page Posts were targeted to two groups: Domestic fans and International fans. While a little over
400,000 fans fell into this group combined, their Page Posts were reaching about 31% of them on average,
and engagement was at roughly 8%.
Results:
Our “Evergreen” software assisted the airline to amplify
the Page Posts’ exposure and to increase engagement
with the promotion. By ensuring that each post reached
an optimal percentage of fans with the highest likelihood
to interact, engagement with the page nearly doubled to
approx. 15%
Furthermore, total average reach more than doubled to
63.4%, meaning that well over half of the targeted
audience saw the promotion content at least once
Moreover, even though average CTR for the campaign was
a staggering 0.835% (over 8 times what is considered
optimal by normal Facebook ad standards!), the CTR for
posts that appeared in the Facebook News Feed dwarfs
this number with an astonishing 5.97% CTR

13. TV - Case Study
Objective:
A major television network was strategizing the release of their
first season of a very popular TV show. The network wanted to
incorporate paid media into the broader advertising plan to
mirror their offline executions.
Specifically, the network wanted to heavy up on social
advertising before and after the first episode in order to
generate buzz for the new program.
Results:
Paid media campaigns proved very effective in creating
large engagement lifts on the customer’s Facebook page,
providing a 2x lift in engagement on the show’s Facebook fan
page.
Incorporating paid media 1-2 days before each episode
can translate into increased viewership for the customer’s
program.
Strong spikes in viral engagement occurred after every
episode, showcasing the unique opportunity for paid
media to further boost the conversation.

14. Who is using it?

15. Thank you for joining us!
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