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Marketing with Facebook,[object Object]
What is Facebook?,[object Object],Facebook is an online social utility that connects people ,[object Object],and organizations with friends, potential clientele  and ,[object Object],others who work, study and live around them. ,[object Object],[object Object]
There are over 30 billion links
The average Facebook user has 130 friends
Spends more than 55 minutes per day on Facebook
Is connected to 60 pages, groups and events
Creates 70 pieces of content each month,[object Object]
How will this technology work for Extension?,[object Object],BooneHortNews,[object Object],[object Object]
Interactive contests to keep people   interested,[object Object],[object Object]
BooneHortNews is a Facebook Page“I love getting updates from BooneHortNews! I can plan my schedule ahead of time and make it to a lot more classes.” –Terri T. ,[object Object]
Differences between a ‘Page’ and a ‘Group’,[object Object],Pages,[object Object],Groups,[object Object],[object Object]
Updates will show up   on your fans’ wall feed,[object Object],  automatically,[object Object],[object Object]
Group pages are for posting messages only
Non-Facebook users can view Pages
Only Facebook users can view Pages, which restricts the amount of viewing from the public.
Can have ‘vanity URL’   Example: Facebook.com/boonehortnews,[object Object],[object Object],[object Object]
Social Media Hub of UKAG,[object Object],Where you can find all the latest ,[object Object],information on all the different ways,[object Object],to communicate.,[object Object],http://www2.ca.uky.edu/social/category/using-facebook/,[object Object]
Mindy McCulley and Mike Klahr: Marketing with  Facebook
Mindy McCulley and Mike Klahr: Marketing with  Facebook
7 Simple Guidelines,[object Object],For Marketing With Facebook ,[object Object]
#1. It’s not going away.  Ignoring it won’t change that fact.,[object Object]
#2. Social media is the new word of mouth ,[object Object]
#3. It’s a Dialogue,,[object Object],        Not a Monologue,[object Object]
#4. You have to devote some time    to updating your Facebook site, but this does not have to be an overwhelming task.,[object Object]
#5.  Make it a personal interaction.,[object Object]
#6. Go boldly and try new ideas. ,[object Object]
And finally…,[object Object],#7.,[object Object],Don’t be afraid to ask for help.,[object Object]
Practical Uses for Your Professional  Facebook Page,[object Object],Answer client questions . . . ,[object Object]

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Mindy McCulley and Mike Klahr: Marketing with Facebook