The document discusses the European Action Plan for Strengthening Public Health and outlines the objectives of the EPHO 4 Working Group. The Working Group aims to promote health and well-being through lifestyle changes, education, health services, and partnerships. It will develop a roadmap from 2013-2020 to implement relevant actions from the European Action Plan, including preparing tools from 2014-2015, providing training and capacity building from 2016-2020, and working with WHO. The overall goal is to strengthen public health services through a coordinated, integrated approach.

1. Public health policy.
The European Action Plan for Strengthening
Public Health – Taking forward EPHO 4: Health
Promotion, including action to address social
determinants and health inequity
Anna Korotkova,
Chair of EPHO 4 Working Group

2. EPHO 4 - Health Promotion, including
action to address social determinants
and health inequity - include activities:
 the promotion of changes in lifestyle and behaviours and in
environmental and societal conditions, in order to facilitate the
development of a “culture of health and well-being” among individuals and
the community and to maintain health;
 educational and social communication activities aimed at promoting
healthy conditions, lifestyles, behaviour and environments;
 reorientation of health services to develop care models that encourage
health promotion;
 intersectoral partnerships for more effective health promotion activities;
 assessment of the impact of public policies on health;
 risk communication; and
 awareness of and action on the social determinants of health and health
equity.

3. Birth and mortality rate, Russia, 1960-2012
–– birth rate–– mortality rate / 1000 population
0
5
10
15
20
25
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012

4. aif.ru.
У ресторана «Макдональдс» на
Пушкинской площади в Москве в день
открытия. Фото: РИА Новости

5. Birth and mortality rate, Russia, 1960-2012
–– birth rate–– mortality rate / 1000 population
0
5
10
15
20
25
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012

6. EPHO 4 Working Group Objectives:
 To make suggestions for improvements for EPHO 4 description
 To make suggestions for prioritized list of actions to take forward
based upon the EAP for PH
 To adapt these actions into a roadmap for taking forward this
EPHO from 2013 – 2020
 To work with the WHO on implementing the relevant EPHO actions
in the EAP
 To inform and influence the other EPHO groups to ensure a co-
ordinated and integrated approach to strengthening public health
services
 To mobilize a network of partners to contribute to the
implementation of the relevant EPHO actions included in the EAP

7. EPHO 4 Working Group Roadmap:
main stages
 Establish the Working Group – priorities
and processes: 2013
 Preparatory and development stage –
develop tools, resource mobilization,
planning for scale up: 2014 – 2015
 Scaling up implementation - training and
capacity building: 2016 – 2020

8. Thank you!
Anna Korotkova
Deputy Director of Federal Research Institute for Health Organization
and Informatics, MoH of the Russian Federation
Tel.: +7 495 6181109
korkotova_anna@mednet.ru