1. Crafting your malaria
sales-pitch
September 14, 2011
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2. Overview
Objectives
• Equip participants with the tools to develop an effective
sales-pitch
• Provide an overview of how to encourage cross-sector
collaboration around malaria control
• Facilitate an opportunity for application

3. History of Malaria
Video

4. The Challenge
Malaria remains a leading cause of death in Africa. The disease affects all
areas of society, impacting not only individuals and their families, but also
education, health and economic systems.
Malaria Burden: At a Glance
• Human cost:
o There are nearly 900,000 malaria deaths in Africa each
year, accounting for 90% of all malaria deaths worldwide
o One in six child deaths in Africa is attributed to malaria
• Education impact:
o Malaria is a primary cause of absenteeism from school
• Economic implications:
o Responsible for $30 billion in estimated annual economic loss
for the continent
• Health system burden:
o The disease accounts for up to 40% of public health
expenditures
o Malaria constitutes 10% of the continent's overall disease
burden

5. The Opportunity
But there’s hope
We’re making progress
• Malaria deaths have decreased over 10% since just last
year, with 781,000 malaria deaths recorded in 2009.
• Of the nearly 350 million ITNs needed to achieve universal
coverage, nearly 300 million were delivered to African
countries between 2007-2010
The solutions are simple
Malaria prevention and control tools are simple and cost
effective, and are increasingly available across the continent.
• A mosquito net costs less than $10
• Many malaria endemic countries in Sub-Saharan Africa have
removed taxes & tariffs associated with the importing of
malaria drugs, making them more affordable
And the world is paying attention
Global funding toward malaria control has increased significantly in
recent years, rising from $0.3 billion in 2003 to nearly $1.7 billion
in 2009*
But can we really end deaths from malaria?
More than 10 countries in Africa have decreased malaria by > 50%

6. How do we get there?
We can do it, but in order to end deaths from malaria, we need everyone
involved. This means all parts of society.
• Local, national and
international governments
• The private sector
• Faith communities
• Celebrities, cultural icons
and entertainers
• General public

7. Developing your pitch
How do you get others onboard to make this happen?
A few Questions to get started
• What is the pitch?
• What is the desired outcome?
• Who is your audience?
• How do package your objectives to appeal to their interests?
• Who is best positioned to make the pitch?
And remember, practice makes perfect!

8. Beyond Recruitment
So they’re in
What does partnership look like?
Now what? • Outline the parameters
• Define and manage expectations
• Follow through and follow up
Sustaining the relationship
• How do you speak to the other side’s value proposition
• How does this partnership fit into the larger context
What does long-term success look like?
• Sustained interest and investment in the initiative
• The partner starts to develop its own ideas for
participation, considers new ways to contribute
• What else?

9. Practice Your Pitch
Breakout Session

10. Practice Your Pitch
• Select an influential member in your community
– Who are they?
– What’s their position?
– What are their assets?
– How can they leverage their position and assets in support of the
malaria fight?
What will you ask for?
What will you offer?
Who have you not considered? What are the as-
yet unidentified opportunities?

11. THANK YOU
MALARIA NO
MORE
432 Park Avenue South, 4th Floor
New York, NY 10016
Main: 212.792.7929
Fax: 212.584.5720
www.MalariaNoMore.org