Join Storage Switzerland and Caringo for the on demand webinar, “Designing Storage to Enable Data Monetization”. Our experts discuss unstructured data monetization use cases, how organizations are trying to band-aide legacy storage infrastructures to work in those cases and how a modern storage system can provide the answer IT is looking for.

1. On Demand Webinar
Designing Storage and Applications
to Enable Data Monetization
In this Webinar
You Will Learn About:
1. Unstructured Data Monetization Use Case
2. Why Legacy Storage System Inhibit Data
Monetization Potential
3. How Modern Storage Systems Can Unlock The
Monetization Potential of Unstructured Data
For audio playback and Q&A go to:
http://bit.ly/DataMone

2. Our Speakers
George Crump is the founder of Storage
Switzerland, the leading storage analyst focused on
the subjects of big data, solid state storage,
virtualization, cloud computing and data protection.
He is widely recognized for his articles, white papers,
and videos on such current approaches as all-flash
arrays, deduplication, SSDs, software-defined
storage, backup appliances, and storage networking.
He has 25 years of experience designing storage
solutions for data centers across the US.

3. ● Analyst firm focused on storage, cloud
and virtualization
● Knowledge of these markets is gained
through product testing and interaction
with end users and suppliers
● The results of this research can be
found in the articles, videos, webinars,
product analysis and case studies on
our web site:
http://storageswiss.com
Who Is Storage Switzerland?

4. Our Speakers
Ryan Meek
Ryan Meek, a Product Manager at Caringo, has served in a
variety of roles from software developer and technical sales to
product management. Ryan works both internally and with
customers for all technical issues related to integrations and
software development.

5. Who Is Caringo?
Object Storage Experts
10+ Years
Swarm 8
Searchable Storage
for the Cloud Age
500+ Deployments

6. Unstructured Data Has Changed
• Used to be Store and Forget
(just don’t lose it)
• Now it is a Store and Present
• The goal is to monetize
information

7. What Is Data Monetization?
• The Data May Be the product
• Create a new physical
product
• Make a current product better
• Increase organizational
efficiency

8. Unstructured Data Monetization Use
Cases
• Social discovery
• Sensor reading for
advanced problem
resolution
• Relating customer’s
addresses to delivery
route

9. Unstructured Data Storage Systems
Must...
• Store
• Manage
• Deliver
• Scale
• Archive

10. Legacy Storage Systems Data
Monetization Challenges
• Stores but not cost effectively
• Manage but not at scale
• Deliver but difficult to find
information
• Scales but doesn’t
consolidate
• Archive but expensively

11. Modern Storage Systems Solve Data
Monetization Challenges
• Stores cost effectively
• Manageable at scale
• Delivers and makes
information easy to find
• Consolidates Mixed
Workloads
• Archive inexpensively

12. Example Architecture - Social
Discovery Site (After)
Main Web Server Main App Server
App Data
Database
AFTER

13. Online Content, Consolidate the
Storage and Web Tiers
Web traffic is
already HTTP
No protocol
changes
necessary
Streaming
enabled through
range reads
Many users,
many parallel
sessions

14. Content Monetization Use Cases
• Photos, thumbnails & videos
• Low latency, long tail content
Social
• Cultural media (photos, audio and video)
• Evolve hardware and power conservation
Long Term
Archive
• Video On Demand
• Range reads, Search and Erasure Coding
Streaming Media

15. Enabling Content Monetization
Preserve Content for Decades
Long Tail Enablement
Content Management
Low Latency Access
Content Search
Power Conservation
HTTP Range Reads
HTML Streaming
CDN Origin Storage

16. Next Steps
View our ChalkTalk Video
“Simplify Content Distribution and Archiving”
available in

17. Thank you!
Storage Switzerland
http://www.storageswiss.com
georgeacrump@storageswiss.com
StorageSwiss on Twitter:
http://twitter.com/storageswiss
StorageSwiss on YouTube:
http://www.youtube.com/user/storageswiss
Caringo
http://www.caringo.com
Caringo on Twitter:
http://twitter.com/CaringoStorage
Caringo on YouTube:
http://www.youtube.com/user/CaringoSoftware

18. Designing Storage and Applications
to Enable Data Monetization
For Complete Audio and Q&A please register
for the On-Demand Version at
http://bit.ly/DataMone