A presentation for Hootsuite University on how to use Storify for brands and storytelling

1. How to Amplify Your Paid & Earned
Social Media with Storify
It’s all about storytelling
twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com

2. Biography
Xavier Damman
Co-founder / CEO
Storify
xdamman@storify.com
@xdamman
twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com

3. Agenda
1. The problem
2. The solution
3. What is Storify and
how to use it?
4. Examples
5. More to read
twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com

4. Social media disappears off
of streams
• Social media flows by quickly and is forgotten
• Nobody remembers what people/companies said yesterday
• Nobody remembers what other people have said about you
yesterday
twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com

5. Only the people connected to your
brand, see your content
• Only the people who are already converted to your brand,
who are already following you, will receive your paid SM
content.
• As a user, I can only see what the people I follow say about
your brand / campaign.
twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com

6. Tell stories instead
• Create rich narratives and amplify your customers’ voices
• Highlight social media content that users would not have
discovered
• Be agnostic - leverage content from across the web and
social platforms to tell a cohesive story
• Stories last and are SEO and SMO optimized
twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com

7. What is Storify?
~ DEMO ~
twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com

8. cocacola
Cheer on #TeamUSA to London! Even better – say it on our Times Sq.
billboard today, 11am-2pm ET http://cokeurl.com/
tisq #CheersTeamCoke
promoted
October 2012 - confidential - xavier@storify.com

9. Some examples
twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com

10. All stories are social
1,500 +y
‣ News
Collect reports from the ground s tories a da
reported on social media, live blogging
‣ Events
Conferences, sports, concerts, personal
events (weddings, parties)
‣ Debates
Curate conversations, publish the highlights
‣ Memes
Curate and publish highlights of a trending
meme
‣ Content Marketing
Curate the views from experts in your industry
‣ Micro sites
Show the social momentum around
a product launch
January 2013 - confidential - xavier@storify.com

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23. Our users
twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com

24. The leader in publishing social media
22 of the top 25
U.S. news sites use
January 2013 - confidential - xavier@storify.com

25. Major brands, politicians and NGOs
use dsdasds
January 2013 - confidential - xavier@storify.com

26. January 2013 - confidential - xavier@storify.com

27. More to read
twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com

28. October 2012 - confidential - xavier@storify.com

29. October 2012 - confidential - xavier@storify.com

30. October 2012 - confidential - xavier@storify.com

31. Thank You!
xdamman@storify.com
@xdamman
twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com