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Why Stories are Vital for Branding
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Why Stories are Vital for Branding

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  • 1. WHY STORIES ARE VITAL FOR BRANDINGa manifesto from LUKSO Story & Strategy check more stuff on www.storybeats.com.br
  • 2. What would you do if you had the responsibility of giving a SPEECH FOR GRADUATES of one of the most important UNIVERSITIES IN THE WORLD?
  • 3. "NO BIG DEAL, JUST 3 STORIES" http://www.youtube.com/watch?v=UF8uR6Z6KLc
  • 4. What would be the LAST IMAGE that you would like to leave at the AUDIENCE'S MIND after the speech of your life?
  • 5. "ONE STORY THAT I WOULD LIKE TO LEAVE WITH YOU TODAY". http://www.youtube.com/watch?v=K3LoN4r5kuo&feature=PlayList&p=C01 438B9738CD854&playnext=1&playnext_from=PL&index=4
  • 6. GREAT STORIES GIVE SENSE TO OUR LIFES
  • 7. WHY?
  • 8. stories are full of MYTHS "Exemplary and sacred ideas that provide sense to the human existence since the beginning of our times". Mircea Eliade, mythologist.
  • 9. stories are full of ARCHETYPES "Patterns that are alive in the collective unconscious of all societies" Carl Jung, psychologist.
  • 10. stories are full of CONFLICTS "What you want to do but is prevented to do" Aleksei Abib, filmmaker
  • 11. stories are full of MESSAGES
  • 12. AND BESIDES THAT...
  • 13. GREAT STORIES ARE EVERYWHERE
  • 14. We can hear them from a FRIEND
  • 15. Or we can hear them at the CHURCH
  • 16. We can learn them in the CLASSROOM
  • 17. Or we can learn them from our COLLEGUES
  • 18. We can watch them at the THEATERS
  • 19. Or we can read them on the NEWSPAPERS
  • 20. Ops... on the NEWS
  • 21. STORIES WE LIKE help us to create our PERCEPTION OF VALUE and trough them, we create our OWN STORY
  • 22. AND WHY DOESN'T YOUR BRAND TAKE A ROLE IN THAT PROCESS?
  • 23. WHAT IF YOUR BRAND CREATES A STORY THAT WILL MAKE SENSE TO OTHER PEOPLE'S LIFE?
  • 24. This is where STORYTELLING meets BRANDING
  • 25. "The universe is made of stories, not atoms." -Muriel Rukeyser The brand is made of stories, not products or services.
  • 26. "Storytelling is the most powerful way to put ideas into the world today." -Robert McKee Brandstorytelling is the most powerful way to engage the consumers of our days.
  • 27. "It is not the voice that commands the story. It is the ear." - Italo Calvino It is not the marketing director that commands the story. It is the consumer.
  • 28. "A man tells his stories so many times that he becomes the stories. They live on after him, and in that way he becomes immortal." -Will Bloom | Big Fish A brand tells its stories so many times that it becomes the stories. They live on every touch point, and in that way it becomes immortal.
  • 29. how STORYTELLING empowers BRANDING?
  • 30. SOME GREAT BRANDS have been doing excellent work through BRANDSTORYTELLING with different approaches
  • 31. BRANDS and ARCHETYPES
  • 32. BRANDS and MYTHIC UNIVERSES
  • 33. BRANDS and CONFLICTS versus "usual business" versus "fashion for minority" versus "passive entertainment" versus "design for elite"
  • 34. The concepts of storytelling universal are
  • 35. And they can inspire POSITIONING IDENTITY CULTURE INSIGHTS to every single brand in the world.
  • 36. because every BRAND is a potential STORYTELLER
  • 37. have you ever THOUGHT about it?
  • 38. Have you ever thought about the MYTHOLOGY behind your brand?
  • 39. Have you ever thought about the UNIVERSE that your brand fits in?
  • 40. Have you ever thought about the CONFLICT that your brand wants to solve?
  • 41. Have you ever thought about the MESSAGE that your brand is going to leave to the world?
  • 42. AND MOST IMPORTANT:
  • 43. Have you ever thought about what STORY YOUR BRAND could tell that is going to GIVE SENSE to other people's life?
  • 44. TKS ;-) Email: story@lukso.com.br Twitter: @story_beats URL: www.storybeats.com.br LUKSO Story & Strategy is a brand consultancy that put clients into storytelling techniques to discover, explore, create and manage great brandstories that will energize brands.