A set fo excellent examples of creative and interactive online advertising using the Eyeblaster platform.

1. Eyeblaster Creative Examples 12/27/2009 Eyeblaster Creative - Bruce Waskett 1 Bruce Waskett – Storybridge Digital

2. Expandable banners – Tech, Internet & Telecoms T-Mobile (UK) Leaderboard EB with streaming video clip. User rolls over the CTA to expand. Leads nicely to the full video on YouTube. This was a well orchestrated 'spontaneous' event at one of the largest railway stations in London. http://creativezone.eyeblaster.com/Default.aspx#ItemName=T-Mobile%20Kila%20Dance%20Combi http://www.youtube.com/lifesforsharing?gl=GB&hl=en-GB 12/27/2009 Eyeblaster Creative - Bruce Waskett 2

3. Expandable banners – Tech, Internet & Telecoms iiNet naked (Aus) Skyscraper EB with user interaction. Expanding the ad gives the nice comical device of the user being able to view Finn (mostly) naked through a small circle reveal. http://creativezone.eyeblaster.com/Default.aspx#ItemName=iinet%20Naked http://www.gonaked.com.au/ 12/27/2009 Eyeblaster Creative - Bruce Waskett 3

4. Expandable banners – CPG Snickers – Get me some nuts! (UK) Leaderboard EB with data capture. Sends your friend a customised voicemail from Mr T. The data is sent from the ad to your database and application. http://creativezone.eyeblaster.com/Default.aspx#ItemName=Snickers%20-%20Get%20some%20Nuts http://www.getsomenuts.tv/ 12/27/2009 Eyeblaster Creative - Bruce Waskett 4

5. Polite banners – Tech, Internet & Telecoms Sony Ericsson – Accessory (UK) MREC EB with interactive information. The ad firstly allows the user to interact with the character, spinning him, which takes them onto 3 products. Each product has five pieces of information that can be viewed on mouse rollover. http://creativezone.eyeblaster.com/Default.aspx#ItemName=Sony%20Ericsson%20Accessory 12/27/2009 Eyeblaster Creative - Bruce Waskett 5

6. Polite banners – Tech, Internet & Telecoms Vodafone – Sponsorship (Aus) MREC polite EB. Uses polite download to show one of the specially created 'webisodes' for the 'Behind the scenes' with Team Vodafone campaign. http://creativezone.eyeblaster.com/Default.aspx#ItemName=Vodafone%20Sponsorships 12/27/2009 Eyeblaster Creative - Bruce Waskett 6

7. Polite banners – CPG Pepsi – Refresh (USA) MREC polite EB with user video upload through their own webcam. Here the user can actually utilise their own webcam to record a message for the president through the banner and upload this to YouTube for the campaign. (That is actually me in the last image live!) http://creativezone.eyeblaster.com/Default.aspx#ItemName=Pepsi%20-%20Dear%20Mr%20President http://www.refresheverything.com/ 12/27/2009 Eyeblaster Creative - Bruce Waskett 7

8. Polite banners – Entertainment San Diego Zoo (USA) MREC polite EB with it's own interactive game. A simple game where the user can create a mythical animal and send this off to a friend. http://creativezone.eyeblaster.com/Default.aspx#ItemName=San%20Diego%20Zoo http://www.sandiegozoo.org/ 12/27/2009 Eyeblaster Creative - Bruce Waskett 8

9. Floating Expandable banners – Entertainment Twilight (Aus) - 1 The main ad starts playing & 2 people walk across the website. Note the other right hand side ad for Twighlight and the fact that the visible content is for the movie. 12/27/2009 Eyeblaster Creative - Bruce Waskett 9

10. Floating Expandable banners – Entertainment Twilight (Aus) - 2 Our foreground couple push down the top half of the website area in dramatic fashion. The user can now continue or close out of the ad. 12/27/2009 Eyeblaster Creative - Bruce Waskett 10

11. Floating Expandable banners – Entertainment Twilight (Aus) - 3 The user can now watch the trailer. Be careful to have the right audience and superb creative as this type of ad really does interrupt the website visting user. 12/27/2009 Eyeblaster Creative - Bruce Waskett 11 Twilight (UK) Floating full website width ad with video. http://creativezone.eyeblaster.com/Default.aspx#ItemName=Twilight

12. Synchronised banners – Entertainment Tomb Raider - Underworld (USA) - 1 .The Leaderboard and MREC are synched here so that the user can get Lara Croft to pull on the rope. 12/27/2009 Eyeblaster Creative - Bruce Waskett 12

13. Synchronised banners – Entertainment Tomb Raider - Underworld (USA) - 2 This causes the content of the web page to collapse. 12/27/2009 Eyeblaster Creative - Bruce Waskett 13

14. Synchronised banners – Entertainment Tomb Raider - Underworld (USA) - 3 And then plays the trailer for the game. 12/27/2009 Eyeblaster Creative - Bruce Waskett 14 Tomb Raider (USA) Synch banners and video. Also note the website wallpaper used to promote the game. http://creativezone.eyeblaster.com/#ItemName=Tomb%20Raider%20HD%20Video

15. Synchronised banners – Travel British Airways – Aladdin (UK) Two Mrecs synchronised. The city prices swap between the two banners via the flying colourful butterflies. http://creativezone.eyeblaster.com/#ItemName=BA%20Synchronized 12/27/2009 Eyeblaster Creative - Bruce Waskett 15

16. Synchronised banners – Finance Lloyds Bank (UK) 12/27/2009 Eyeblaster Creative - Bruce Waskett 16 Lloyds Bank (UK) 3 Synched banners with a postcode locator. The ad starts with the leaderboard, progresses to the bottom floating MREC and then finally activates the middle MREC and postcode locator. http://creativezone.eyeblaster.com/#ItemName=Lloyds%20Synch

17. Synchronised banners – Retail Levi's – What did you do last night? (UK) 12/27/2009 Eyeblaster Creative - Bruce Waskett 17 Levi’s (UK) 2synched banners a user entry form. Here users can enter what they did last night and this is displayed within the banners for others to see. There is also a competition entry form that appears after submission within the skyscraper. The exclamation mark text in the screenshot is from the Eyeblaster demo. http://demo.eyeblaster.com/demos/levi_synch_offline/start.html

18. Wallpapers (skins) - Entertainment Sega – Empire Total War 12/27/2009 Eyeblaster Creative - Bruce Waskett 18 Empire (Aus) Website background skin with related game ads. Mindshare produced the skin and banners here. The right hand side MREC has the trailer playing in it. The ads are served through Eyeblaster but the skin is applied by the publisher.

19. Eyeblaster TV – Telecoms LG – Renoir Standard (Aus) Eyeblaster TV ad. The Eyeblaster TV video unit appears at the bottom right of a user’s monitor running 30 or 60-second TV commercials, with audio options, page scrolling features and ad frequency control. It can be hidden as in the first image and activated by the user clicking on it with the TV unit then sliding onto the page. http://creativezone.eyeblaster.com/#ItemName=LG%20Eyeblaster%20TV 12/27/2009 Eyeblaster Creative - Bruce Waskett 19

20. Home Page Takeover – Entertainment Indiana Jones (UK) - 1 The takeover has seemingly static banners on each side, with an MREC which plays the moie trailer. The user can click to expand this as seen in the next slide. 12/27/2009 Eyeblaster Creative - Bruce Waskett 20

21. HomePage Takeover - Entertainment Indiana Jones (UK) - 2 The MREC now expands and the trailer is played within this and the two side banners. 12/27/2009 Eyeblaster Creative - Bruce Waskett 21 Indiana Jones (UK) Home Page Takeover with synched video ads. http://creativezone.eyeblaster.com/#ItemName=Indiana%20Jones%20Skin

22. Overlay – Finance Standard Life Investments – IFA (UK) 12/27/2009 Eyeblaster Creative - Bruce Waskett 22 Standard Life - IFA(UK) Overlay with interactive video. The user is prompted to enter the full ad where they can choose to watch 3 videos explaining the various funds available. http://creativezone.eyeblaster.com/#ItemName=Standard%20Life%20Investments

23. Widgets – Retail / Sport Nike – Widget (UK) Interactive widget within an MREC. This is an immersive experience with the user able to choose from several videos and share the content easily on various social networks. http://creativezone.eyeblaster.com/#ItemName=NIKE%20widget 12/27/2009 Eyeblaster Creative - Bruce Waskett 23

24. Widgets – News / Media True Local – Meet the Locals (Aus) Interactive widget within an MREC. These fictional characters are part of a campaign promoting True Local. The users can view a video of each character and again share with friends and social networks. The campaign is supported by a good interactive website. http://creativezone.eyeblaster.com/#ItemName=True%20Local%20Widget%20ad http://www.meetthelocals.com.au/ 12/27/2009 Eyeblaster Creative - Bruce Waskett 24

25. Thanks. 12/27/2009 Eyeblaster Creative - Bruce Waskett 25 Bruce Waskett Digital Consultant bruce@storybridgedigital.com http://www.storybridgedigital.com