1. Business Model Design
for Transmedia Storytelling
Lina Srivastava
StoryCode | Film Society of Lincoln Center
5 June 2012
2. What Is a Business Model?
“A business model is the story
of how value is created,
delivered, and captured.”
-- Saul Kaplan,
The Business Model Innovation Factory
Business Model Design | Transmedia
6. Transmedia Storytelling:
Industry Value Propositions
Design
Storytelling and Narrative Platforms
Interaction and Participation
Business Model Design | Transmedia
7. Narrative Platforms:
Types of Business Models
+ For-profit Companies
+ Nonprofit Organizations
+ Storyworlds
+ Campaigns
+ Projects
Business Model Design | Transmedia
13. + Projects
Lakou Mizik
Business Model Design | Transmedia
14. Using Transmedia to Create
Social Impact
Audiences
Communities
Issue Awareness Engagement Action Change
Actionable Content
Story Universe
Business Model Design | Transmedia
16. Lakou Mizik
Content Production
+ Lakou Mizik music
+ Lakou Mizik webisodes
+ Lakou Mizik Sessions
Distribution platforms
+ Album
+ Concert film shot in a classic Haitian outdoor “Lakou”
+ Website: music discovery and marketplace for musicians
+ Short-form interactive documentary films on featured musicians
+ LM “episodes” (downloadable song, short film+music video)
+ Media for television and film festivals
+ LM Collective music tour both in Haiti and internationally
+ Dedicated YouTube channel
+ SoundCloud (download, streaming, remix)
Business Model Design | Transmedia
17. Lakou Mizik
Social Action
+ Tangibles:
Culture Regeneration
Economic Development
Community Vibrancy | “Leave Behinds”
++ Direct paths to action
++ Lakou Mizik Marketplace
++ Lakou Mizik Studio
++ Education, Training, Networking
+ Intangibles: Awareness-Raising:
++"Positive awareness" + "empathy": Shifting the narrative to a
more positive picture of Haiti
++ Cohesive picture of systemic change, through musicians’
stories about issues in their communities
Business Model Design | Transmedia
18. Lakou Mizik
Audiences | Fans:
+ Haitians in-country
+ Haitian Diaspora
+ Fans of World music
+ Fans of Caribbean music
+ Arts/activism
+ People who helped post-
earthquake and who need
to reengage
Business Model Design | Transmedia
