Indiana University T205

1. 03 - Defining Media Literacy

2. Class Business Announcements Trash #IUT205 Exam 1: 09/27 Assignment 1: 10/13

3. Last time on T205

4. Automaticity Where our minds operate without any conscious effort from ourselves

5. The Big QuestionWho has programmed the computer code that governs these automatic routines?

6. Media Saturation +Degree of Exposure + Information Problems (selection + automatic processing) = Automaticity

7. What is media literacy?

9. Pop Quiz #1 What is the #1 cable program? What prop was used in automaticity experiment?

10. Pop Quiz #1 What is the #1 cable program? SpongeBob What prop was used in automaticity experiment? A Poster

11. Literacy as coping mechanism to combat automaticity

12. Am I media literate?

14. Literacy

15. Building Blocks of Media Literacy

16. Definition(s)

17. Topology

18. Advantages

19. Literacy

21. Combat Automaticity

22. Assigning meaning to messages

23. Organizing the meanings

24. Constructing meaningful messages

25. Building Blocks of Media Literacy

26. Personal Locus

27. Goals and Drives

28. Engaged Locus

29. Conscious and subconscious

30. Knowledge Structures

31. How information is organized in memory

32. Information vs knowledge

33. Factual Information Social Information

34. Skills Analysis:Breaking down the message into meaningful elements Evaluation:Judging the value of the elements Grouping:Determining what elements are alike Induction:Inferring pattern Deduction: Using general principles to explain particulars Synthesis: Assembling elements into new structures Abstracting: Capturing the essence of the message

35. THE DEFINITION!

36. Media Literacy is a set of perspectives that we actively use to expose ourselves to the mass media to interpret the meaning of the messages we encounter.

37. Media Literacy is Multidimensional

38. Cognitive

39. Emotional

40. Aesthetic

41. Moral

42. Media Literacy is a continuum not a category

43. Topology

44. Advantages of a Higher Degree of Media Literacy

45. Appetite for Wider Variety of Media Messages

46. More Self-programming of Mental Codes

47. More Control over Media

48. More Informed MediaCreations

49. Media Literacy

50. Building Blocks Personal Locus + Knowledge Structures + Skills

51. Media Literacy is a set of perspectives that we actively use to expose ourselves to the mass media to interpret the meaning of the messages we encounter.

52. Media Literacy is… Multidimensional A Continuum

53. Advantages are… Appetite for wide variety of messages Self-programming Control Creations

54. Media & The IndividualChapter 3