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Similaire à Adv 435 ch 1 (20)
Plus de Len Kornblau (13)
Adv 435 ch 1
- 12. FOUR P’S RIGHT PLACE = CONVENIENCE - EASE OF ACCESS * ONLINE * PHONE - PROXIMITY * GEOGRAPHIC * VARIETY OF LINES
- 13. FOUR P’S RIGHT PROMOTION = TARGETING - ZIP CODES – PRINT/MAIL - AREA CODES - TEXTING - MASS – GAMES, TV, RADIO
- 16. MARKET SEGMENTATION Brand for every segment: P&G: Crest, Tide GM: Chevy, Buick, Caddy, GMC Coca-Cola: Reg/Diet, Caf/Caf free flavors
- 17. NICHE MARKETING - NARROW SEGMENT - NARROW PRODUCT LINES (BUT DEEP) - TOYS ‘R US - BED BATH & BEYOND - VICTORIAS SECRET