SlideShare une entreprise Scribd logo

Adv 435 ch 6 creative strategy

•Télécharger en tant que PPTX, PDF•
•
L
Len Kornblau
1  sur  44
Developing a Creative Strategy Chapter 6
Developing a Creative Strategy Essential Elements ,[object Object]
Objectives
Strategy,[object Object]
Active
Soccer Mom
Father of the Bride,[object Object]
Developing a Creative Strategy Advertising Objective: ,[object Object]
If there is no TOM, then Obj. is establish at 10-15%,[object Object],[object Object]
Think
Feel,[object Object]
Positioning Statement
Big idea,[object Object],[object Object]
Why they buy competitor or not your brand
Why they DO buy yours
What needs are not clearly addressed,[object Object],[object Object]
Viagra vs. Cialis vs. Levitra
FedEx vs. UPS,[object Object]
Message
Media
Unifies ads into Campaign,[object Object]
Geico Gecko
Progressive “Flo”
E Trade Babies,[object Object]
Developing a Creative Strategy Big Idea Optional Elements
Developing a Creative Strategy Big Idea Physical Continuity ,[object Object]
Cavemen
Verizon Wireless copy/actor,[object Object]
NBC
Avon
Energizer Bunny,[object Object]
Tone
Image
Attitude,[object Object]
Jingle ,[object Object]
beer - insurance
cereal - hair products,[object Object]
Miller from “Champagne of bottled beer” to “Miller Time”,[object Object]
Developing a Creative Strategy Big Idea Psychological Continuity Attitude: Does Consumer agree with attitude of Character or Brand?
Developing a Creative Strategy Big Idea Psychological Continuity Attitude ,[object Object]
Worked with dogs?,[object Object],[object Object]
How about Tom Hanks?,[object Object]
Think vs. Feel
Involvement: High vs. Low

Recommandé

Creative brief
Creative briefCreative brief
Creative briefNovrita Widiyastuti, S.Sos, M.Si
 
Creative Brief Workshop
Creative Brief WorkshopCreative Brief Workshop
Creative Brief WorkshopMr President
 
The Importance of a Creative Brief
The Importance of a Creative BriefThe Importance of a Creative Brief
The Importance of a Creative BriefCG Life
 
learning on the job
learning on the joblearning on the job
learning on the jobJessica Brookes
 
Creative Brief Blueprint
Creative Brief BlueprintCreative Brief Blueprint
Creative Brief Blueprintakn4fotos
 
Creative brief blueprint
Creative brief blueprintCreative brief blueprint
Creative brief blueprintakn4fotos
 
How to write a Creative Brief
How to write a Creative BriefHow to write a Creative Brief
How to write a Creative BriefLuis Delgado
 
Marketing brief – cheat sheet
Marketing brief – cheat sheetMarketing brief – cheat sheet
Marketing brief – cheat sheetBillVallis
 

Recommandé

Creative brief
Creative briefCreative brief
Creative briefNovrita Widiyastuti, S.Sos, M.Si
 
Creative Brief Workshop
Creative Brief WorkshopCreative Brief Workshop
Creative Brief WorkshopMr President
 
The Importance of a Creative Brief
The Importance of a Creative BriefThe Importance of a Creative Brief
The Importance of a Creative BriefCG Life
 
learning on the job
learning on the joblearning on the job
learning on the jobJessica Brookes
 
Creative Brief Blueprint
Creative Brief BlueprintCreative Brief Blueprint
Creative Brief Blueprintakn4fotos
 
Creative brief blueprint
Creative brief blueprintCreative brief blueprint
Creative brief blueprintakn4fotos
 
How to write a Creative Brief
How to write a Creative BriefHow to write a Creative Brief
How to write a Creative BriefLuis Delgado
 
Marketing brief – cheat sheet
Marketing brief – cheat sheetMarketing brief – cheat sheet
Marketing brief – cheat sheetBillVallis
 
Mitwoch
MitwochMitwoch
MitwochIgor ter Halle
 
Creativity in Advertisements.
Creativity in Advertisements.Creativity in Advertisements.
Creativity in Advertisements.Sameer Mathur
 
planning at a glance
planning at a glanceplanning at a glance
planning at a glanceNick Smatt
 
Topic 2- Modules 1 to 4
Topic 2- Modules 1 to 4Topic 2- Modules 1 to 4
Topic 2- Modules 1 to 4rheaverma
 
Getting brilliant briefs from your client
Getting brilliant briefs from your clientGetting brilliant briefs from your client
Getting brilliant briefs from your clientKathryn Ellis
 
Creativity in advertising (group 1)
Creativity in advertising (group 1)Creativity in advertising (group 1)
Creativity in advertising (group 1)pgp31278
 
How to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild AlchemyHow to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
 
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015Nancy Goldstein
 
9 Steps to Perfecting the Creative Brief
9 Steps to Perfecting the Creative Brief9 Steps to Perfecting the Creative Brief
9 Steps to Perfecting the Creative Brief99designs
 
Back to basics: Creative brief workshop
Back to basics: Creative brief workshopBack to basics: Creative brief workshop
Back to basics: Creative brief workshopBecky McOwen-Banks
 
Creativity in advertising group 3
Creativity in advertising group 3Creativity in advertising group 3
Creativity in advertising group 3Sameer Mathur
 
the workshop
the workshopthe workshop
the workshopKai Platschke
 
Launching Meraki: The program to become Product Manager
Launching Meraki: The program to become Product ManagerLaunching Meraki: The program to become Product Manager
Launching Meraki: The program to become Product ManagerTheFamily
 
Playbook for Strategic Foresight and Innovation
Playbook for Strategic Foresight and InnovationPlaybook for Strategic Foresight and Innovation
Playbook for Strategic Foresight and InnovationTamara Carleton, Ph.D.
 
Hilmi on BRIEFS.
Hilmi on BRIEFS.Hilmi on BRIEFS.
Hilmi on BRIEFS.hilmiramlan
 
The Big Idea in 5 Steps
The Big Idea in 5 StepsThe Big Idea in 5 Steps
The Big Idea in 5 StepsPat Law
 
A Formula for Presenting a Creative Strategy - Balind Sieber
A Formula for Presenting a Creative Strategy - Balind SieberA Formula for Presenting a Creative Strategy - Balind Sieber
A Formula for Presenting a Creative Strategy - Balind SieberBalind Sieber
 
The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)
The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)
The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)Kunal Ghosh
 
Part 1: The Different Schools of Strategy
Part 1: The Different Schools of StrategyPart 1: The Different Schools of Strategy
Part 1: The Different Schools of StrategyOpen Strategy
 
2014 Marketing Planning Guide
2014 Marketing Planning Guide2014 Marketing Planning Guide
2014 Marketing Planning GuideHeinz Marketing Inc
 
Uu no 48 tahun 2009
Uu no 48 tahun 2009Uu no 48 tahun 2009
Uu no 48 tahun 2009khairu_zikri
 
Es necesario el crecimiento personal en el multinivel
Es necesario el crecimiento personal en el multinivelEs necesario el crecimiento personal en el multinivel
Es necesario el crecimiento personal en el multinivelGuzmán Tomás Del Pino González
 

Contenu connexe

Tendances

Creativity in Advertisements.
Creativity in Advertisements.Creativity in Advertisements.
Creativity in Advertisements.Sameer Mathur
 
planning at a glance
planning at a glanceplanning at a glance
planning at a glanceNick Smatt
 
Topic 2- Modules 1 to 4
Topic 2- Modules 1 to 4Topic 2- Modules 1 to 4
Topic 2- Modules 1 to 4rheaverma
 
Getting brilliant briefs from your client
Getting brilliant briefs from your clientGetting brilliant briefs from your client
Getting brilliant briefs from your clientKathryn Ellis
 
Creativity in advertising (group 1)
Creativity in advertising (group 1)Creativity in advertising (group 1)
Creativity in advertising (group 1)pgp31278
 
How to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild AlchemyHow to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
 
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015Nancy Goldstein
 
9 Steps to Perfecting the Creative Brief
9 Steps to Perfecting the Creative Brief9 Steps to Perfecting the Creative Brief
9 Steps to Perfecting the Creative Brief99designs
 
Back to basics: Creative brief workshop
Back to basics: Creative brief workshopBack to basics: Creative brief workshop
Back to basics: Creative brief workshopBecky McOwen-Banks
 
Creativity in advertising group 3
Creativity in advertising group 3Creativity in advertising group 3
Creativity in advertising group 3Sameer Mathur
 
Launching Meraki: The program to become Product Manager
Launching Meraki: The program to become Product ManagerLaunching Meraki: The program to become Product Manager
Launching Meraki: The program to become Product ManagerTheFamily
 
Playbook for Strategic Foresight and Innovation
Playbook for Strategic Foresight and InnovationPlaybook for Strategic Foresight and Innovation
Playbook for Strategic Foresight and InnovationTamara Carleton, Ph.D.
 
Hilmi on BRIEFS.
Hilmi on BRIEFS.Hilmi on BRIEFS.
Hilmi on BRIEFS.hilmiramlan
 
The Big Idea in 5 Steps
The Big Idea in 5 StepsThe Big Idea in 5 Steps
The Big Idea in 5 StepsPat Law
 
A Formula for Presenting a Creative Strategy - Balind Sieber
A Formula for Presenting a Creative Strategy - Balind SieberA Formula for Presenting a Creative Strategy - Balind Sieber
A Formula for Presenting a Creative Strategy - Balind SieberBalind Sieber
 
The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)
The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)
The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)Kunal Ghosh
 
Part 1: The Different Schools of Strategy
Part 1: The Different Schools of StrategyPart 1: The Different Schools of Strategy
Part 1: The Different Schools of StrategyOpen Strategy
 

Tendances (20)

Mitwoch
MitwochMitwoch
Mitwoch
 
Creativity in Advertisements.
Creativity in Advertisements.Creativity in Advertisements.
Creativity in Advertisements.
 
planning at a glance
planning at a glanceplanning at a glance
planning at a glance
 
Topic 2- Modules 1 to 4
Topic 2- Modules 1 to 4Topic 2- Modules 1 to 4
Topic 2- Modules 1 to 4
 
Getting brilliant briefs from your client
Getting brilliant briefs from your clientGetting brilliant briefs from your client
Getting brilliant briefs from your client
 
Creativity in advertising (group 1)
Creativity in advertising (group 1)Creativity in advertising (group 1)
Creativity in advertising (group 1)
 
How to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild AlchemyHow to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild Alchemy
 
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
The Creative Brief: Your Content Marketing Secret Weapon Content Jam 2015
 
9 Steps to Perfecting the Creative Brief
9 Steps to Perfecting the Creative Brief9 Steps to Perfecting the Creative Brief
9 Steps to Perfecting the Creative Brief
 
Back to basics: Creative brief workshop
Back to basics: Creative brief workshopBack to basics: Creative brief workshop
Back to basics: Creative brief workshop
 
Creativity in advertising group 3
Creativity in advertising group 3Creativity in advertising group 3
Creativity in advertising group 3
 
the workshop
the workshopthe workshop
the workshop
 
Launching Meraki: The program to become Product Manager
Launching Meraki: The program to become Product ManagerLaunching Meraki: The program to become Product Manager
Launching Meraki: The program to become Product Manager
 
Playbook for Strategic Foresight and Innovation
Playbook for Strategic Foresight and InnovationPlaybook for Strategic Foresight and Innovation
Playbook for Strategic Foresight and Innovation
 
Hilmi on BRIEFS.
Hilmi on BRIEFS.Hilmi on BRIEFS.
Hilmi on BRIEFS.
 
The Big Idea in 5 Steps
The Big Idea in 5 StepsThe Big Idea in 5 Steps
The Big Idea in 5 Steps
 
A Formula for Presenting a Creative Strategy - Balind Sieber
A Formula for Presenting a Creative Strategy - Balind SieberA Formula for Presenting a Creative Strategy - Balind Sieber
A Formula for Presenting a Creative Strategy - Balind Sieber
 
The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)
The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)
The what's what of Creative Briefing (Session for Clique: 5th Mar, Dubai)
 
Part 1: The Different Schools of Strategy
Part 1: The Different Schools of StrategyPart 1: The Different Schools of Strategy
Part 1: The Different Schools of Strategy
 
2014 Marketing Planning Guide
2014 Marketing Planning Guide2014 Marketing Planning Guide
2014 Marketing Planning Guide
 

En vedette

Uu no 48 tahun 2009
Uu no 48 tahun 2009Uu no 48 tahun 2009
Uu no 48 tahun 2009khairu_zikri
 
Ex alcaldes de azogues
Ex alcaldes de azoguesEx alcaldes de azogues
Ex alcaldes de azogueslokita099
 
Erdal izol1
Erdal izol1Erdal izol1
Erdal izol1miracbu
 
Presentation of pp, denim, mp
Presentation of pp, denim, mpPresentation of pp, denim, mp
Presentation of pp, denim, mpAsad Rahman
 
Some Interesting Marketing Charts about Technology 2013
Some Interesting Marketing Charts about Technology 2013Some Interesting Marketing Charts about Technology 2013
Some Interesting Marketing Charts about Technology 2013Muhammad Rauf Akram
 
Exercício de Identificação
Exercício de IdentificaçãoExercício de Identificação
Exercício de Identificaçãoroseandreia
 
Tugas
TugasTugas
Tugascikir
 
Surat dari teman_di_tahun_2070
Surat dari teman_di_tahun_2070Surat dari teman_di_tahun_2070
Surat dari teman_di_tahun_2070Agus Suprianto
 
Germ genie slideshow
Germ genie slideshowGerm genie slideshow
Germ genie slideshowCleanSide
 
Ekaitz.c egoitz
Ekaitz.c egoitzEkaitz.c egoitz
Ekaitz.c egoitziratxea
 
cerpen tugas
cerpen tugascerpen tugas
cerpen tugasdiniSAYA
 

En vedette (20)

Uu no 48 tahun 2009
Uu no 48 tahun 2009Uu no 48 tahun 2009
Uu no 48 tahun 2009
 
Es necesario el crecimiento personal en el multinivel
Es necesario el crecimiento personal en el multinivelEs necesario el crecimiento personal en el multinivel
Es necesario el crecimiento personal en el multinivel
 
Ex alcaldes de azogues
Ex alcaldes de azoguesEx alcaldes de azogues
Ex alcaldes de azogues
 
Erdal izol1
Erdal izol1Erdal izol1
Erdal izol1
 
Presentation of pp, denim, mp
Presentation of pp, denim, mpPresentation of pp, denim, mp
Presentation of pp, denim, mp
 
Some Interesting Marketing Charts about Technology 2013
Some Interesting Marketing Charts about Technology 2013Some Interesting Marketing Charts about Technology 2013
Some Interesting Marketing Charts about Technology 2013
 
Bepa org structure
Bepa org structureBepa org structure
Bepa org structure
 
Exercício de Identificação
Exercício de IdentificaçãoExercício de Identificação
Exercício de Identificação
 
qwpas
qwpasqwpas
qwpas
 
Pts diklat
Pts diklatPts diklat
Pts diklat
 
Partes da nota
Partes da notaPartes da nota
Partes da nota
 
Olahraga dan kesehatan otak AKPER MUNA
Olahraga dan kesehatan otak AKPER MUNA Olahraga dan kesehatan otak AKPER MUNA
Olahraga dan kesehatan otak AKPER MUNA
 
Tugas
TugasTugas
Tugas
 
Surat dari teman_di_tahun_2070
Surat dari teman_di_tahun_2070Surat dari teman_di_tahun_2070
Surat dari teman_di_tahun_2070
 
Germ genie slideshow
Germ genie slideshowGerm genie slideshow
Germ genie slideshow
 
Ekaitz.c egoitz
Ekaitz.c egoitzEkaitz.c egoitz
Ekaitz.c egoitz
 
motivasi
motivasimotivasi
motivasi
 
cerpen tugas
cerpen tugascerpen tugas
cerpen tugas
 
Seminar hkbp
Seminar hkbpSeminar hkbp
Seminar hkbp
 
Multimedia Grammar Learning
Multimedia Grammar LearningMultimedia Grammar Learning
Multimedia Grammar Learning
 

Similaire à Adv 435 ch 6 creative strategy

Hacking Planning in Advertising
Hacking Planning in AdvertisingHacking Planning in Advertising
Hacking Planning in AdvertisingBart van de Kooij
 
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...Ryan D. Hatch
 
Advertising presentation
Advertising presentationAdvertising presentation
Advertising presentationtafrinp
 
The Power of a Big Idea for your Brand
The Power of a Big Idea for your BrandThe Power of a Big Idea for your Brand
The Power of a Big Idea for your BrandBeloved Brands Inc.
 
Content Creators for Good: A Brand Guide to Working with Influencers
Content Creators for Good: A Brand Guide to Working with InfluencersContent Creators for Good: A Brand Guide to Working with Influencers
Content Creators for Good: A Brand Guide to Working with InfluencersTara Nolan
 
How to write your annual Brand Plan so that everyone in your organization can...
How to write your annual Brand Plan so that everyone in your organization can...How to write your annual Brand Plan so that everyone in your organization can...
How to write your annual Brand Plan so that everyone in your organization can...Beloved Brands Inc.
 
Stop writing ugly Creative Briefs
Stop writing ugly Creative BriefsStop writing ugly Creative Briefs
Stop writing ugly Creative BriefsBeloved Brands Inc.
 
Building A Solid Social Media Strategy
Building A Solid Social Media StrategyBuilding A Solid Social Media Strategy
Building A Solid Social Media StrategyVOCO Creative
 
InnoVits - Aiesec 29 ottobre 2014
InnoVits - Aiesec 29 ottobre 2014InnoVits - Aiesec 29 ottobre 2014
InnoVits - Aiesec 29 ottobre 2014InnoVits
 
Innovits aiesec29ottobre2014
Innovits aiesec29ottobre2014 Innovits aiesec29ottobre2014
Innovits aiesec29ottobre2014 Stefano Mizio
 
Content Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New MarketingContent Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New MarketingJoe Pulizzi
 
Why Publishing is the Future of Marketing - 8 Step Content Marketing Strategy
Why Publishing is the Future of Marketing - 8 Step Content Marketing StrategyWhy Publishing is the Future of Marketing - 8 Step Content Marketing Strategy
Why Publishing is the Future of Marketing - 8 Step Content Marketing StrategyJoe Pulizzi
 
Managing Chaotic Marketing VSHMPR May 2014
Managing Chaotic Marketing VSHMPR May 2014Managing Chaotic Marketing VSHMPR May 2014
Managing Chaotic Marketing VSHMPR May 2014Impression Marketing
 
Content Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziContent Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziFind New Customers
 
Social content that thrives in an overcrowded market
Social content that thrives in an overcrowded marketSocial content that thrives in an overcrowded market
Social content that thrives in an overcrowded marketHarrison Blum
 
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...WorkSmart Integrated Marketing
 
Healthcare Content Marketing: Managing Chaotic Marketing
Healthcare Content Marketing: Managing Chaotic MarketingHealthcare Content Marketing: Managing Chaotic Marketing
Healthcare Content Marketing: Managing Chaotic MarketingAnne Moss Rogers
 

Similaire à Adv 435 ch 6 creative strategy (20)

Hacking Planning in Advertising
Hacking Planning in AdvertisingHacking Planning in Advertising
Hacking Planning in Advertising
 
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...
 
Chapter08
Chapter08Chapter08
Chapter08
 
Advertising presentation
Advertising presentationAdvertising presentation
Advertising presentation
 
The Power of a Big Idea for your Brand
The Power of a Big Idea for your BrandThe Power of a Big Idea for your Brand
The Power of a Big Idea for your Brand
 
Brand Plans
Brand PlansBrand Plans
Brand Plans
 
Content Creators for Good: A Brand Guide to Working with Influencers
Content Creators for Good: A Brand Guide to Working with InfluencersContent Creators for Good: A Brand Guide to Working with Influencers
Content Creators for Good: A Brand Guide to Working with Influencers
 
Chapter08 (1).ppt
Chapter08 (1).pptChapter08 (1).ppt
Chapter08 (1).ppt
 
How to write your annual Brand Plan so that everyone in your organization can...
How to write your annual Brand Plan so that everyone in your organization can...How to write your annual Brand Plan so that everyone in your organization can...
How to write your annual Brand Plan so that everyone in your organization can...
 
Stop writing ugly Creative Briefs
Stop writing ugly Creative BriefsStop writing ugly Creative Briefs
Stop writing ugly Creative Briefs
 
Building A Solid Social Media Strategy
Building A Solid Social Media StrategyBuilding A Solid Social Media Strategy
Building A Solid Social Media Strategy
 
InnoVits - Aiesec 29 ottobre 2014
InnoVits - Aiesec 29 ottobre 2014InnoVits - Aiesec 29 ottobre 2014
InnoVits - Aiesec 29 ottobre 2014
 
Innovits aiesec29ottobre2014
Innovits aiesec29ottobre2014 Innovits aiesec29ottobre2014
Innovits aiesec29ottobre2014
 
Content Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New MarketingContent Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New Marketing
 
Why Publishing is the Future of Marketing - 8 Step Content Marketing Strategy
Why Publishing is the Future of Marketing - 8 Step Content Marketing StrategyWhy Publishing is the Future of Marketing - 8 Step Content Marketing Strategy
Why Publishing is the Future of Marketing - 8 Step Content Marketing Strategy
 
Managing Chaotic Marketing VSHMPR May 2014
Managing Chaotic Marketing VSHMPR May 2014Managing Chaotic Marketing VSHMPR May 2014
Managing Chaotic Marketing VSHMPR May 2014
 
Content Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziContent Marketing featuring Joe Pulizzi
Content Marketing featuring Joe Pulizzi
 
Social content that thrives in an overcrowded market
Social content that thrives in an overcrowded marketSocial content that thrives in an overcrowded market
Social content that thrives in an overcrowded market
 
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
 
Healthcare Content Marketing: Managing Chaotic Marketing
Healthcare Content Marketing: Managing Chaotic MarketingHealthcare Content Marketing: Managing Chaotic Marketing
Healthcare Content Marketing: Managing Chaotic Marketing
 

Plus de Len Kornblau

Adv 435 ch 3 market analysis
Adv 435 ch 3 market analysisAdv 435 ch 3 market analysis
Adv 435 ch 3 market analysisLen Kornblau
 
Adv 435 ch 2 research
Adv 435 ch 2 researchAdv 435 ch 2 research
Adv 435 ch 2 researchLen Kornblau
 
Adv 435 ch 3 market analysis
Adv 435 ch 3 market analysisAdv 435 ch 3 market analysis
Adv 435 ch 3 market analysisLen Kornblau
 
Adv 435 ch 2 research
Adv 435 ch 2 researchAdv 435 ch 2 research
Adv 435 ch 2 researchLen Kornblau
 
Adv 435 ch 10 evaluation
Adv 435 ch 10 evaluationAdv 435 ch 10 evaluation
Adv 435 ch 10 evaluationLen Kornblau
 
Adv 435 ch 9 special audiences
Adv 435 ch 9 special audiencesAdv 435 ch 9 special audiences
Adv 435 ch 9 special audiencesLen Kornblau
 
Adv 435 ch 7 media
Adv 435 ch 7 mediaAdv 435 ch 7 media
Adv 435 ch 7 mediaLen Kornblau
 
Adv 435 ch 5 strategy
Adv 435 ch 5 strategyAdv 435 ch 5 strategy
Adv 435 ch 5 strategyLen Kornblau
 
Adv 435 ch 4 opportunities
Adv 435 ch 4 opportunitiesAdv 435 ch 4 opportunities
Adv 435 ch 4 opportunitiesLen Kornblau
 
Adv 435 ch 11 plans book
Adv 435 ch 11 plans bookAdv 435 ch 11 plans book
Adv 435 ch 11 plans bookLen Kornblau
 

Plus de Len Kornblau (13)

Adv 435 ch 8 imc
Adv 435 ch 8 imcAdv 435 ch 8 imc
Adv 435 ch 8 imc
 
Adv 435 ch 3 market analysis
Adv 435 ch 3 market analysisAdv 435 ch 3 market analysis
Adv 435 ch 3 market analysis
 
Adv 435 ch 2 research
Adv 435 ch 2 researchAdv 435 ch 2 research
Adv 435 ch 2 research
 
Adv 435 ch 3 market analysis
Adv 435 ch 3 market analysisAdv 435 ch 3 market analysis
Adv 435 ch 3 market analysis
 
Adv 435 ch 2 research
Adv 435 ch 2 researchAdv 435 ch 2 research
Adv 435 ch 2 research
 
Adv 435 ch 10 evaluation
Adv 435 ch 10 evaluationAdv 435 ch 10 evaluation
Adv 435 ch 10 evaluation
 
Adv 435 ch 9 special audiences
Adv 435 ch 9 special audiencesAdv 435 ch 9 special audiences
Adv 435 ch 9 special audiences
 
Adv 435 ch 8 imc
Adv 435 ch 8 imcAdv 435 ch 8 imc
Adv 435 ch 8 imc
 
Adv 435 ch 7 media
Adv 435 ch 7 mediaAdv 435 ch 7 media
Adv 435 ch 7 media
 
Adv 435 ch 5 strategy
Adv 435 ch 5 strategyAdv 435 ch 5 strategy
Adv 435 ch 5 strategy
 
Adv 435 ch 4 opportunities
Adv 435 ch 4 opportunitiesAdv 435 ch 4 opportunities
Adv 435 ch 4 opportunities
 
Adv 435 ch 11 plans book
Adv 435 ch 11 plans bookAdv 435 ch 11 plans book
Adv 435 ch 11 plans book
 
Adv 435 ch 1
Adv 435 ch 1Adv 435 ch 1
Adv 435 ch 1
 

Adv 435 ch 6 creative strategy