Get a Marketing Team working for you On-Demand, Social Media Marketing, Marketing Collateral, Messaging, Graphics, Whitepaper, positioning paper for Tech Start-ups. Zero overheads, Resources belong to you - for 3 months to Year, Pay-by-month. Get blogs, articles, info-graphics, presentations, wall charts made to suit your product, service. Technology companies across the world - big and small continue to use our services - for lead generation, lead assessment, . Ideal for tech / non-tech firms in mobile, cloud, enterprise, apps, hardware businesses in telecom, mobile, cable and satellite, enterprise segments. We build entire marketing communications from conceptualization to full-year marketing blueprint to execution. Staffed with marketing experts from industry with 20+ years global tech marketing experience. Fast turn around times. www.tonsetelecom.com for more!

1. On Demand Marketing Services

2. About Us
Tonse Telecom is India’s leading telecom
research, strategy consulting, advisory and
marketing services firm.

3. ON DEMAND MARKETING
WHY IT WORKS
No overheads
Start and stop on-demand
Comparable or better than in-house
Get domain experts + designers

4. OUR SERVICES
LEAD GENERATION/
LEAD ASSESSMENT
MAILERS/
NEWSLETTERS
BLOGS/SOCIAL
MEDIA CONTENT
WEBINARS/
VIRTUAL PANELS/
BRANDING
WHITE PAPER/
POSITIONING
DOCUMENT

5. Our Work
Mobile Website Builder Product Firm
Mobile Site Builder Product
• Successfully Transitioned B2C product to B2B (Telco) Segment
• Established Beta sites with 2 Telcos, Defined Revenue Model, Successfully
• Launched with Incumbent Telco
• Defined Reseller, Distribution Strategy
• Positioned Product Variant as Landing Page Solution with CDMA player

6. Our Work
Industry Forums
Wi-Fi Alliance
Developed a Positioning paper for Wi-Fi Alliance in India
Introduced the forum via road shows
Authored additional 2-part series of Wi-Fi market in India
WiMAX Forum
Developed messaging for Indian telco Regulator interface
Helped develop WiMAX ecosystem in India

7. Our Work
Global Telecom Publishing Giant
• Webinars, Events Moderated Webinar for
Sponsoring Vendors
• Integrated Policy and Control for 3G /4G n/w
• Out-bound Spam Management for 3G n/w
• Smart-phones led Data boom
• Developed Event theme, Press media Meet
Cloud based Unified Communications provider
In-Bound Lead Assessment
• Thousands of In-Bound Leads via Banner Ads
• Configurable Filters to Categorize Leads
• Leads Allocated to Global Sales team
• Life-cycle Management of Leads
• Tools: Marketo, Linked In, Inside View
• Successful off-shore Marketing Support model

8. Tier 1 Global Telecom Billing Firm
Our Work
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Marketing Support for Asia Pac Region
Built CxO Cable & Satellite Carrier DB
Developed Messaging for Solution launch
Organized Product Launch + Media Interface
Delivered Back-office Marketing Support
Developed Market Positioning Paper
MVNO Campaign for LTE Signaling Vendor
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MVNO DB build-out
Developed Messaging + Graphics
Developed Mailer + Branding
Launched Webinar with 100+ Attendees
Developed Whitepaper
Perfect Market Positioning

9. Contemporary marketing tools for
lead generation + assessment
Custom
Newsletters
Creative mailers
that will haunt
competition

10. Internal + External
branding + Signage that
leave an impression
Webinars that drive
the message home
Info-graphics that become wall hangers

11. Market Entry
PRODUCT /
COMPANY
LAUNCH
MEDIA
PRESENCE
PRESS / MEDIA /
ONLINE
TRACKING
BUZZ / USER
GROUP /
COMMUNITY
BUILDING
TWITTER, SOCIAL
NETWORK
SUPPORT WITH
VIDEOS

12. Business Model for Marketing Services

13. Partial List of Clients

14. Sridhar Pai
+91 99800 36371
#63, II FLoor, 14th Cross,
9th Main, Indiranagar, 2nd Stage
Bangalore, India 560038
www.tonsetelecom.com
arunsb(at)tonsetelecom.com
stpai(at)tonsetelecom.com
http://www.linkedin.com/company/tonse-telecom
tonsepai
@tonse_pai