When it comes to generating higher website traffic and making money online, nothing tops email marketing. It’s certain that your websites would receive thousands of visitors because of your email marketing efforts. Working with an experienced organization like Strategic Outsourcing Services can ensure that you are at the right side of the law, and are following all conventions related to privacy policy and email compliance.

1. Email Marketing
Primer
To help you connect better
with your prospects
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2. When it comes to generating higher website traffic and making money online, nothing tops email
marketing. It’s certain that your websites would receive thousands of visitors because of your email
marketing efforts.
In all likelihood, to make a sale you would reply to enquiries of your prospects. But, have you
communicated with them even if they haven’t purchased anything from you?
Have you faced a situation where you did not follow-up with a prospect after sending initial
messages and consequently lost them to a competitor?
Sometimes a potential customer may be interested in your product or service, but needs more
convincing to contact you or maybe he just wants you to follow up.
In today’s world, email marketing has helped generate sales and convert targeted prospects, into
sales ready customers. However, if you don’t follow certain key points, results of a campaign may
vary and not generate the success that you expected.
Working with an experienced organization like Strategic Outsourcing Services can ensure that you
are at the right side of the law, and are following all conventions related to privacy policy and email
compliance.
In this primer, we will analyze the hits and
misses of email marketing for online businesses.
1. Restrict Unsolicited Commercial Emails
Some marketers believe that sending unsolicited commercial emails or bulk emails can generate
a 10 per cent response rate however in reality it is not likely to be more than 0.01per cent.
Sending unsolicited bulk email can actually create a negative impact as it angers a significant
percentage of mail recipients. It may even lead to legal hassles and your domain can be blocked
by many ISPs.
2. Utilize Opt-in Email List Rentals
Opt-in email list rental is a better option for sending bulk emails. There are many companies that
have email addresses of prospects that that have opted-in to receive commercial emails.
This strategy works fine as long as the recipients are not asked to pay for reading the messages;
they are genuinely interested in your offers and have willingly signed up.
Strategic Outsourcing Services is a company that has database of millions of contacts across
categories and offers opt-in list rentals at competitive prices.
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3. 3. Include Branded Messages
Sending email message with your brand name makes for a good marketing strategy, as it
increases brand recognition. Additionally, it adds a personal touch to the mail and reinforces an
existing relationship with the recipient.
4. Be Creative with Emails
A text heavy- boring email may not be the ideal way to start your email campaigns. Why use that
when you can use HTML and graphics to make your message more appealing. Photos, logos
and other relevant images can be designed around a creative concept to create an impact.
Large organizations like Strategic Outsourcing Services have resources to assist businesses in
conceptualization, development and design of HTML or graphical e-mail.
Both text and HTML messages are sent simultaneously for the people
on your list that have a system that doesn’t support HTML messages. The HTML message is
displayed by default however, if the language is not supported, the message is visible as plain
text.
5. Opt for Lists
When you work with a list selling company like Strategic Outsourcing Services, they will
recommend the most appropriate list to target potential customers.
In fact, they can even make customized lists. They will inform you whether prepackaged list will
do justice to your requirements or you need to go for a combination of lists.
6. Landing Page Optimization
Prospects or email recipients won’t purchase products or services from you immediately after
reading your mail. Often they will sign up for your services and would like to learn more regarding
your offers.
Therefore, it is necessary to include a link to your landing page, along with the privacy policy in
the email creative. Moreover, you need to ensure that the landing page is attractive as well as
informative for the recipients, who click on the link.
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4. 7. Avoid Trigger Words
There are various words that can trigger spam filters and lead to ISPs blocking your IP address.
Some of the words that can cause your mail to be rejected are:
SAVE, CASH, PAY ONLINE, SATISFACTION GUARANTEED, SAVINGS, FREE, EXTRA
MONEY, CLICK HERE, PLEASE VISIT and OFFER just to name a few.
You should also refrain from using oversized graphics, thick borders, bright font colors, large font
sizes and writing in CAPS.
Spam Laws in US
Before sending a mail to any client in USA, always thinks about:
CAN SPAM Act
îCAN-SPAM Act specifies that an email should contain a valid opt-out link, which must
remain valid for 30 days
îList owners and advertisers need to include opt-out link in the message
îIn case of future third-party e-mail list rentals, mailer opt-out suppression lists are
COMPULSARY. Moreover, suppression files for advertisers should not be more than 10
days old
îThe advertiser or sender is not liable for any disciplinary action, if the recipient has opted
out from that advertiser within the 10-day timeframe through a third-party list
îComplete physical mailing address of the sender MUST be included in the email.
Mentioning just the PO Box is not acceptable
î the US law, sender information can’t be false or deceptive and must be included in
As per
the “From” and “Subject” lines. One should be able to see the origin of the e-mail from its
Header/footer
îOpt-out instructions should be provided to readers in the footer
îThe e-mail address mentioned in the “From” and “Reply” fields must be functional and
displayed clearly in the message
îIn case the list is not opt-in and prior consent has been received in the affirmative, the
“Subject” line must bear the designation “ADV”
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5. Strategic Outsourcing Services
Since 1999, Strategic Outsourcing Services has been catering to various online marketing
requests of companies from different industries. We specialize in helping clients formulate
marketing plans that help increase business ROI. We help our clients with verified business data,
email campaigns, prospect nurturing, IT and Web solutions, Application development and Social
media optimization.
Contact Us
Corporate Office Branch Offices Key Contacts
Strategic Outsourcing Services Strategic Outsourcing Services Administrative office :
#70/25, 80 Feet, Circular Ring Road, #10 Venkat Reddy Layout, +91 80 4115 2610
4th Block, Koramangala, Off 80 Feet Road, 6th Block,
Bangalore-560034, Koramangala, Marketing :
Karnataka, India. Bangalore - 560095, +91 80 4143 5568
Karnataka, India.
Tel: +91-80-4115 2610 Sales :
Fax: +91-80-6688 5866 Tel: +91-80-4143 5564 +91 80 4903 4567 / 4903 4568
Strategic Outsourcing Services
L 32, 2nd A Main Road,
HSR Layout.
6th Sector, Outer Ring Road, Agar,
Bangalore – 560102,
Karnataka, India.
Tel: +91-80-4903 4568
+91-80-4903 4567
Website: Email: Call Us:
www.strategicoutsourcingservices.com marketing@strategicoutsourcingservices.com 080-41435564, +91- 9901065612