The 5 biggest mistakes stopping your weight loss success are: 1) having no goals, 2) not measuring your current state, 3) lacking a tailored plan, 4) failing to take action, and 5) not evaluating your progress. Tony McCarthy is a female physique coach who helps clients overcome these mistakes by uncovering goals, doing in-depth assessments, creating personalized plans, keeping clients accountable, and regularly re-evaluating results. His clients now maintain their physiques without struggle and have increased confidence and energy in their lives.

1. The 5 biggest mistakes stopping
your weight loss success

2. Diets don’t work
Most women start 3 diets per year
Each diet lasts only 19 days
67% of diets are broken by the fifth day
Each diet costs about £161
http://www.onepoll.com/press-archive/Weight-loss-Diets-cost-British-women-25k

3. This leaves you feeling
Confused and Misled

4. A breath of fresh air
Its not your fault!

5. The loop of failure
The diet industry is worth an estimated £1billion in the UK alone
Its primary job is to make money from you
It sells you generic programmes, supplements and gym memberships that offer a lot and deliver little
You are told weight loss is the key to looking great
You are told you can get amazing results fast and easily
You like this and buy into these false dreams
One size fits all approaches rarely work and you never change
You look for the next big idea to get you fast, amazing results
The diet industry continues to make more money
You continue to believe the lie’s and suffer the consequence’s of aggressive marketing and sales

6. Brenda’s Story
“I always wanted to have a sculpted body a flat belly and I wanted to be
confident and wear sexy clothes without having to struggle to maintain my
physique. I’ve tried all the diets and nothing really worked, I seemed to
rebound and fall off the wagon a lot. When I spoke to Tony I realised I was
making some big mistakes”

7. Mistake One
No goals

8. You need to know
Self evaluation is the most important part of the programme design. You need
to identify a vision and align yourself with it, your need to be prepared for the
moments of potential failure and be ready to overcome them and you need
to understand what will motivate when you feel like going back to your old
ways

9. Tony will fix this mistake
He will:
Uncover your real life passions
Prioritise your goals
Align your daily habits to your ultimate vision
Discover your limiting barriers
Identify your motivators
Create an action plan for moving forward

10. Mistake Two
No measurements

11. You need to know
Measuring is the process of assessing your body, lifestyle, stress, mind and
spirit. You need to create a profile of what your current status is so as to
establish a starting point and an accurate basis for planning, if your
measurements don’t identify your exact requirements then your plan will
never be right for you

12. Tony will fix this mistake
He will measure your:
Genetic profile: for ideal nutrition, incidence for risk factors and activity requirement for fat
metabolism
Fitness: for VO2 max, lactate threshold
Strength: for rep max in the 5 key strength movements and core stabilisation
Power: for explosive ability
Blood sample: for adrenal stress levels
Body Composition: for complete circumference and fat measurements
Full body structural assessment: for imbalances and weakness and energy pathway blockages
Lifestyle: for lifestyle stressors and barriers to success

13. Mistake Three
No planning

14. You need to know
Planning is the process of taking all your measurements and evaluations and
constructing a plan that is ideally suited to your individual requirements, that
will work with your lifestyle and fit in with your obligations and demands.
With no plan you have no structure and will be destined to failure

15. Tony will fix this mistake
He will:
Create a tailored nutrition and supplementation plan
Create a tailored physical activity plan
Create a tailored rehabilitation plan
Create a tailored stress release and relaxation plan
Create a tailored motivation plan
Identify facilities, equipment and support structure that will work best for you
Organise your diary to create sustainable lifestyle choices

16. Mistake Four
No action

17. You need to know
Taking action is the execution of your programme. It is the sum of your daily
achievements and the everyday activities that contribute to your goal
attainment. Without the right mind set or plan you will always find it
impossible to fully commit

18. Tony will fix this mistake
He will:
Get you committed to your plan
Hold you accountable to daily tasks
Create a support network including friends, colleagues and family
Challenge your daily habits to align with your higher intention
Set you deadlines
Mentor you through the coaching and learning elements
Keep you focused on the process of achieving a sustainable lifestyle

19. Mistake Five
No evaluation

20. You need to know
Evaluating is the process of re-measurement and the point at which you can
assess the progress and the efficacy of your plan. At this stage you should test
and check your results and use this information to determine your future.
Without this element you will never know if your efforts have been a success
or a failure

21. Tony will fix this mistake
He will:
Re-assess you at regular intervals
Compare your results against previous measurements
Evaluate your progress
Identify weak and strong points of plan
Adapt the plan where necessary
Show your progress through viewable measurements and questioning sheets
Gather information throughout the plan using meetings, phone calls, messages and e-
mails

22. Ewa now
I love training again and the results show. I
won a tri-atholon in Paris and I recently went
on holiday to Miami and looked amazing
I now know how to train so that my body
always responds properly and I see
change…oh and don’t worry about gaining
weight anymore.
I maintain my training with the SFF Club
which is really social and friendly

23. Brenda now
My nutrition and training became part of
my life and this meant that I stopped
struggling with my weight
I feel I have more energy during the day so
I can work better and party longer
My confidence has went through the roof
and I now wear the clothes I always
wanted to without fear of embarrassment

24. Astrid now
I am happy everyday being me. I make progress
consistently and I don’t fight against will power
My weight doesn’t fluctuate anymore and when I
go on holiday I know how to eat for my optimum
well being
I have control over my life and I don’t get hung
up about the small things anymore

25. I am Tony McCarthy a city
based female physique
transformation coach. I work
with busy professional women
daily. I am known for creating
naturally sustainable lifestyles
and my clients leave me feeling
confident and energised.

26. Breaking with tradition
“Once you truly know yourself you will never look back
My team and I are experts in genetic testing, body
composition, structural assessment, mind and body
relaxation, nutrition, training and motivation
You will learn the definitive requirements to create a long
lasting transformation that you will Iive with forever”
Signed
Tony McCarthy
Director Stronger Fitter Faster

27. Book Your consultation today at
WWW.STRONGERFITTERFASTER.CO.UK
CONTACT TONY ON
0203 371 1804
INFO@STRONGERFITTERFASTER.CO.UK