There are four site types to choose from when launching a contest or sweepstakes: two Facebook options and two web-based options. This is an image asset checklist for a Strutta Facebook Page App.

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Contest Page App !
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Image Asset Checklist

2. Specs:
• Facebook Page (Tab) App is 720 pixels wide on a 810 pixels wide Facebook App frame. !
• The Page App loads directly within your page so no Facebook ads will display in the right column. The user will see the Facebook
Ticker and their chat list.!
• Users may access the app directly on your Facebook Page (through a tab).!
• No custom URL (URL is always your Facebook Page URL followed by a numerical app ID.)!
• Facebook Page Apps are not accessible on mobile devices.!
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1. User arrives on your Facebook Page and clicks on the contest icon from the list of apps (beside ‘Likes’, photos, etc).!
2. In contests which are fan-gated, non-fans see a 'Like us to proceed' graphic.!
3. Once they Like your Page, if they are an existing fan, or if you have chosen not to fan-gate, then they are presented with the promotion
home page directly within the tab.
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Facebook Page App

3. Views & Apps Image | 111x 74 pixels!
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Users will arrive on your Facebook page and click on
this tab to access the promotion!
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Include a call to action in the photo or tab name.!
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You will be prompted to add this image when you
install the promotion on your Facebook page.
Fan - Gate Image | 810 x 1200 pixels (optional)!
• image for non-fans (optional)!
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If you choose to Fan-Gate your promotion, those who
do not already like your page will land on this image. !
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This image should communicate that the user must
like the Facebook page to access the promotion.!
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Add this image in the Integration > Facebook >
Facebook Tab > Fan-Gate section of your Stuttta
builder.!
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Notes: !
If you Fan-Gate your promotion, non-fans will ‘like’
your page and click through this image to access the
promotion. Users who already like the page will land
directly on the promotion site.!
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If you do not Fan-Gate your promotion, users will land
directly on the promotion site. !
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4. Intro Image or Video | 720 x 405 pixels or
16:9 aspect ratio for videos !
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The intro image or video should include key
details of the promotion.!
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Add this image in the General > Look & Feel >
Customize Assets > Intro Image section of your
Strutta builder.!
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Note: All images are converted to JPEG
including transparent PNG’s.
Prize Image | 100 pixels x any height!
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Banner Image | 720 x 100 pixels!
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This image will remain visible throughout all
pages of your promotion site so consider
including the title of your promotion.!
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Add this image in the General > Look & Feel
> Customize Assets > Banner Image section
of your Strutta builder.
4.
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5. Prize Image | 100 pixels x any height!
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Adding a prize will populate a new tab
on your site ‘Prizes’. This is optional.!
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This image will also display as a
thumbnail on the main ‘Details’ page as
outlined above.!
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Add this image in the Content > Prizes
section of your Strutta builder.!
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Judge Image | 100 pixels x any height!
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Adding a judge will populate a new tab on
your site ‘Judges’. This is optional.!
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Add this image in the Content > Judges
section of your Strutta builder.
Sponsor Image or Logo | 100 pixels x any
height!
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Adding a sponsor will populate a new tab on
your site ‘Sponsors’. This is optional.!
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Add this image in the Content > Sponsors
section of your Strutta builder.
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6. Background Image | Any size!
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The background image on your promotion will differ depending on which site type you choose.!
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Page App: The width of the contest site is 720 pixels wide. The width of the entire frame is 810 pixels wide. You can add a
background image that will fill the difference around the 720 pixel frame. Strutta recommends a background image of 10 x
100 pixels for the Page App background image.!
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If you do not want to upload a background image, just choose a background color in your builder to fill the white space.!
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Add this image in the General > Look & Feel > Customize Assets > Look & Feel section of your Strutta builder.!
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11.
Width of contest site 720 pixels
Width of entire frame 810 pixels
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7. Custom App Image | 74 x 74 pixels!
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Before a user can vote or enter in a Facebook
promotion, they need to authorize the app!!
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You only need this image if you are creating a
Custom App. Ask your project or account
manager if this is necessary for you.!
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The permissions asked in the Facebook pop-
up box will depend on the settings
implemented in your promotion. Learn more
about why Facebook asks for permissions
here.!
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Facebook Share Image | Any size!
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The share Facebook link on the main ‘Details’
page of the promotion site opens a pop-up
window with default share tools.!
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Note: The thumbnail image in the pop-up is
pulled from the main Intro image of your
promotion and scaled to fit. If you are using a
video instead of an image, send us an image
for this section and we will upload it for you!
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