If you want to kickstart your marketing efforts with a social promotion that drives results, this handy checklist will allow you to do so quickly and easily. With a few simple decisions and items at the ready, you can launch your promotion today

1. Your Promotions Checklist
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Everything you need to launch
a contest or sweepstakes today

2. Kickstart Your Promotions Plan
Running a contest or sweepstakes has never been
easier. All you need is a concept, a prize and a
platform
With a few simple decisions
and items at the ready, you
can launch your promotion
today!
This handy checklist will
help you kickstart your
marketing efforts with a
social promotion that drives
results.
Ready? Let’s get started!
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3. Your Conceptual Framework
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4. Promotion Goals
What is the aim of your contest or sweepstakes?
Are you looking to raise awareness of your brand and reach a broader
audience by giving away an exclusive experience (like this)?
Are you looking to get participants more engaged in with your brand by
interacting directly with your product (like this)?
Start by clarifying your goals, whether they involve:
Brand exposure
Lead generation
Customer engagement
Sales
Other
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5. Contest vs. Sweepstakes
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Decide whether you’re going to run a contest or a sweepstakes. Are you
looking for new fans? Try a sweepstakes. Are you looking for more
engagement? A contest is the way to go
Sweepstakes: A random
prize draw in which
participants enter their
name for a chance to win
Contest: Requires a test of
skill or talent. Typically,
participants must submit
some form of usergenerated content.
Winners may be
determined by public
voting or by judges
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6. Your Concept
Your contest or sweepstakes needs a conceptual framework.
Here are a few ways you could structure your promotion:
Enter to win sweepstakes
Visual submission contest (best
photo, design, logo, video, etc.)
Written submission contest
(best story, idea, dream
scenario, wishlist, etc.)
Sharing contest (participants
must share the contest or their
entry on social media)
Hashtag contest (participants
must use a specific hashtag
with their submission)
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7. Prizes
Prizes can make or break a contest or sweepstakes, and although an
engaging concept is crucial, a great prize can be just the hook required
to entice participants to enter
Do your prizes:
Fit your brand image?
Appeal to your customers,
and the customers you’d
like to attract?
Fit the level of engagement
required of your
participants? If your barrier
to entry is high, then you’ll
need a really great prize to
motivate people to
participate
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8. Winner Selection
How will you choose your winners?
Random draw: If you’re running
a simple sweepstakes, then you
will draw your winner randomly
Voting: Get the public involved
in helping to choose the winner
by voting on their favourite
submissions
Judges: Recruit a panel of judges to make the final selection of
winners in your contest. Getting celebrity judges on-board is an
excellent way to attract participants
Voting and Judging: Start with a round of public voting to narrow
down your shortlist of best entries, then have a panel of judges pick
the top winners
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9. Channel(s)
Do you want to run your promotion on a standalone microsite, as part of
your Facebook page, or across multiple social channels?
You’ll want to have a sense of where your audience is as well as where and
how they’re most likely to interact with your brand.
Choose your channel:
Standalone microsite: Launch a free-standing branded site if you’re
looking to design a unique user experience, set a custom URL and
enable mobile compatibility
Website embed: Embed your promotion directly within a page of your
website as an HTML iFrame
Multi-channel: Run your promotion on Facebook, Twitter, Instagram or
pull in entries from multiple social channels
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10. Your Materials
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11. Content
Write up a clear and engaging description of your promotion including:
Entry criteria
Deadline
Prizing
Judges
Link to your website
if applicable
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12. Visuals
Visual collateral will bring added appeal to your promotion, and
can include:
A banner image
A video introduction
A complete CSS style
sheet to create a
custom branded
design
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13. Your Platform
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14. What to Look For
A ready-made SaaS platform that is flexible, customizable and works
across multiple channels will allow you to launch your promotion in
hours rather than days or weeks.
Here’s what to look for in a SaaS platform:
DIY builder: A do-it-yourself interface will allow you to put your
promotion together without having to know any code
Analytics integration: Be able to capture key data like traffic,
engagement and conversions, or integrate Google Analytics directly
within your promotion
Mobile-friendly: The percentage of global web traffic coming from
mobile is growing every day. Ensuring your promotion is mobileoptimized will allow you to access your mobile audience
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15. What to Look For
Customizable content: You’ll want the ability to customize your
content to effectively reflect your brand messaging. This may
include customizing entry forms, thank you messages and share
messages
Customizable CSS: Templates and themes are great if you’re on a
tight timeline, but if you’d like to integrate your visual brand into
your promotion, choose a solution with a customizable design
Customer support: Prefer one-to-one assistance over instructional
videos? Then select a company that will walk you through your
setup over the phone or online anytime you need assistance.
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16. We can help you get your contest or sweepstakes
launched quickly! Our social promotions platform
makes getting results easy
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Learn more
http://www.strutta.com/features/
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Contact us for details
http://www.strutta.com/contact/
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www.strutta.com