Our Top 10 Things You Can Do with Salesforce

1. Top 10 Things you can do with Salesforce

2. Safe harbor
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update these forward-looking statements.

3. Carlos Mora
Principal Sales Engineer

4. Competition
Who doesn’t love cold, hard cash?
• $100 giveaway at the end of the session

5. Increase Sales
#1 Create Marketing websites
• Site.com for rapid, easy site publishing

6. Increase Sales
# 2 Increase win rates with competitive intelligence
• Use Chatter to collate and share the latest competitive intel

7. The competition is everywhere
Deals Facebook
Printed Media
Twitter
Radio
Joe Prospect Blogs
Television
Tradeshows Referral networks
Outdoor media

8. Make your business Social to help crush the competition.
Competitor Hub
Employee Network Competitive Presence
Align with Sales Conferences
Groups & Events
Deal Support Social Competitive Listen &
Analyze
Requests
Intelligence
Files Industry
Influencers
Gamification Competitive
Analytics

9. 3 steps to build a Social Competitive Intelligence
Build a Competitive Hub Empower an Employee Track Competitive
Network Presence

10. Step 1: Create a Competitive Hub
Competitor Hub
Groups
Social Competitive
Intelligence

11. Enhance focus and depth with Chatter Groups
“Groups let you organize intel, files, tips and tricks by
competitor - we don’t use “Intranets” any more”

12. Share wins so everyone benefits
“Highlight wins vs.
competitors so every
sales person can turn a
recent win into a
competitive weapon”

13. Step 2: Build the Competitive Employee Network
Employee Network
Align with Sales
Deal Support Social Competitive
Requests
Intelligence
Files
Gamification

14. Track the competition in the Opportunity record
1. Identify competitive presence
2. Identify the level of threat
3. Link to competitive resources
1 3
2

15. Chatter allows us to collaborate in context

16. Files ensures everyone has the latest and greatest
1
3 2

17. Step 3: Monitor Competitive Activity
Competitive Presence
Conferences
& Events
Social Competitive Listen &
Intelligence Analyze
Industry
Influencers
Competitive
Analytics

18. Use Analytics to align with Executive Management
3rd Party Analysis
Win rates Pipeline Trending

19. Listen: people are talking about your competitors
Marketing Cloud allows us to listen to what the social graph is saying –
about us, and about our primary competitors. It is the “killer app” for
competitive intelligence.

20. Make your business Social to help crush the competition.
Competitor Hub
Employee Network Competitive Presence
Align with Sales Conferences
Groups & Events
Deal Support Social Competitive Listen &
Analyze
Requests
Intelligence
Files Industry
Influencers
Gamification Competitive
Analytics

21. Increase Sales
#3 Predict better with Forecasting
• Understanding your position with Opportunities, Forecasts and
Analytics

22. Improve Efficiency & Reduce Cost
# 4 Replace legacy applications
• Use Force.com to rationalise your applications and technologies

23. Improve Efficiency & Reduce Cost
# 5 Bring your company with you wherever you are
• Salesforce Touch

24. Improve Efficiency & Reduce Cost
# 6 Reduce the cost to serve
• Deflection across channels
• Promote customer self-service

25. Improve Efficiency & Reduce Cost
# 7 Download an app from the AppExchange

26. Align your business
# 8 Work.com

27. World’s First Social Performance Management
Platform
The World’s First Social Performance
Management Platform
Align Motivate Perform
Social Feedback & Thanks Social Performance Calibration
Goals Coaching Rewards Summaries

28. Go Mobile
# 9 Simple Activity Logging
• Free Salesforce Labs app “Salesforce Logger”
• Download from iTunes

29. Incentivise your sales force
# 10 RepTracker
• Realtime visibility of your pipeline

30. RepTracker

31. RepTracker

32. Competition
Who doesn’t love cold, hard cash?
• $100 giveaway at the end of the session

33. Thank You To Our Partners