Presentation from Krishna and Avinash at Leicester's DMU on the MacGuffin concept.

1. Creative Digital Media Design
Team:
Krishna Kashyap Yakkala P13206371
Venkata Sai Avinash Chowdary P1324033X

2. CONTENTS
1. Title of the Project
2. The Client and The Idea
3. Aim
4. Objectives
5. Outcomes
6. Design Scope and Approach
7. User Journey
8. Methodology
9. Time Plan
10.References

3. TITLE OF THE PROJECT
MACGUFFIN MVP

4. THE CLIENT & THE IDEA
The Client related to our project is Mr. Stuart G Hall, CMO at toucan. He planned to
launch a short video application for moviegoers. So he named the application as
Macguffin.
As he wanted to test this application he launched it as a Minimum Viable Product.
MVP or Minimum Viable Product:
The minimum viable product is that version of a new product which allows a team to
collect the maximum amount of validated learning about customers with the least effort.
Macguffin:
Macguffin is a plot device in the form of some goal, desired object, or other
motivator that the protagonist pursues, often with little or no narrative
explanation as to why it is considered so important. It might be something
which pops out of your mind when you watch a movie or scene in a movie or
shot in a scene or a dialogue in a shot

5. MVP CREATED BY THE DEVELOPER
Logo Screen
Loading Screen
Menu Screen

6. Testing the MVP created
by the developer.
MVP CREATED BY THE DEVELOPER
It is just a basic structure
of the idea.
They used instagram
application to record videos
and linked them to the
application.
They named the MVP as
Puffin.
They wanted people to
record and upload
macguffins.
Search Screen
Macguffin Screen
They included search to
search the macguffins.
“What’s Hot” is also a
feature they wanted it to be
on the application.

7. AIM
The aim of the project is to test the MVP
created by the developer and to demonstrate whether
the app worth progressing from a user perspective and
use this to develop a prototype.

8. OBJECTIVES
Secondary Research
Primary Research
Testing the MVP
Designing the Prototype
Creating Video

9. Market Analysis
OBJECTIVES
Secondary Research
Websites
Movie
Reviews
Professional
Critic
Reviews
Roger
Ebert


Rotten
Tomatoes


Meta
Critic


Yahoo!
movies


User Critic
Reviews
Macguffin
Trivia
User
Rating

Video
Reviews
User
comments









10. OBJECTIVES
Secondary Research
IMDB
New releases
Trivia
Awards
Plot summary
User Reviews
Release dates
User Ratings
Trailers

11. OBJECTIVES
Secondary Research
Market Analyses
Mobile Applications
Rotten Tomatoes:
Features:
Latest updates about movies.
Latest releases and their information.
Critic Reviews
User Reviews
User ratings.
Cast and Crew details.
Interviews.
Trailers.
Show times and Tickets.

12. OBJECTIVES
Secondary Research
Market Analyses
Mobile Applications
IMDB:
Features:
Latest updates about movies under shoot.
Latest releases and their information.
Market results
Trailers and picture galleries
Show times and Tickets
Updates on Blue-ray & DVD’s

13. OBJECTIVES
Secondary Research
Market Analyses
Conclusions
Websites and Applications
Macguffin
APP: IMDB, Rotten tomatoes
WEB: IMDB, Meta critic
Latest releases and information about the
movies
APP: IMDB, Rotten tomatoes
WEB: IMDB, Meta Critic
Trailers and pictures
APP: IMDB, Rotten tomatoes
WEB: Meta critic
What's New
APP: IMDB, Rotten tomatoes
WEB: IMDB, Rotten tomatoes
Show times and Tickets
Macguffin
Macguffin

14. OBJECTIVES
Primary Research
Questionnaire
Results and Analysis
As a part of primary research, we prepared a questionnaire and shared it over social
networking website. We ended up with 107 responses.
Aim of Questionnaire:
To know what age group should be concentrated .
To know how people are interested in movie reviews.
To know what features are to be included in the app for better usage.
To get better understanding about Applications what people use in their smart
phones.
To know whether users use this kind of application.

15. Questionnaire
Results and Analysis
OBJECTIVES
Primary Research
Do you write a review after
watching the movie?
Age Group
If yes? Where?
Rotten Tomatoes
Meta Critic
Yahoo! Movies
yes
Personal Blogs
no
16-25
26-35
36-45
What kind of reviews do you
prefer?
Do you ever check the review of
the movie before watching it
User Reviews and Ratings
Professional Film Critic Review
yes
no
5.8
4.2

16. Questionnaire
Results and Analysis
OBJECTIVES
Primary Research
6
5
What websites do you use for
reviews?
What kind of applications do you
usually download?
4
50
40
40
3
30
2
20
imdb
30
Series 2
20
Series 3
1
10
10
0
0
0
imdb
rotten
tomatoes
meta
critic
guardian Yahoo!
Movies
Roger
Ebert
Category 1 Category 2 Category 3 Category 4
Entertainment
Productivity
Utilities
Social

17. Questionnaire
Results and Analysis
OBJECTIVES
Primary Research
If an app existed that allowed you to add your own video
reviews of a movie would you use it?
no
45%
yes
55%
If yes would you use it immediately
after leaving the cinema?
yes
no

18. OBJECTIVES
Primary Research
Questionnaire
Results and Analysis
16
14
movie reviews
12
showtimes and tickets
10
upcoming movies and trailers
rate movies
8
manage your watch list
gallery
6
critic reviews
box office results
4
celebrity birthdays
trivia
2
notifications to your mail
0
Features of application

19. INTERVIEWING FOCUS GROUPS
OBJECTIVES
Primary Research
Sales
We selected 10 people and explained the concept of MACGUFFIN.
We asked them to watch the movie - Godfather (1972).
Later we interviewed and noted their Macguffin.
So we found out that 8 out of 10 have different Macguffin and two have similar
Macguffin.
So we discussed the result with the ten members and they were happy 1st Qtr
that they
go to know about other Macguffin.
2nd Qtr
Then we showed the application and asked them to review.
3rd Qtr
Result
4th Qtr
“Its exciting to know others macguffins. If this
application existed, I would definitely use it”
Same
Macguffins
Different
Macguffins
“It should not be limited to macguffins only, It
should be like a social networking for movies and
macguffins too”

20. OBJECTIVES
Primary Research
PREZI PRESENTATION
As part of the project,
we created a prezi presentation
To know how can people understand the concept of
macguffin.
To know the feedback about the application.

21. OBJECTIVES
Primary Research
Structure of Macguffin
Well connected with people like facebook.
Should have information about upcoming
movies like IMDB.
Should have video macguffins like personal
videos in instagram.
So that users can have new and enjoyable
application with what they can be never
bored.
Features of application:
Macguffins
What's New?
Show times and Tickets
Trailers and Wallpapers
Conclusion

22. Methodology
Primary Research
Secondary Research
•Survey design
•Interviewing selected focus groups
Interviewing client
Selection of focus groups
Questionnaires to focus group
Generating reports from
questionnaires
Study about other movie review
websites and applications
Testing
•Testing the functionality of the app
Testing the design created by the
developer
Testing the design compatibility for
different screen resolutions.
Evaluating the feedback from focus
groups
Understanding design requirements
Development of concept for app
design
Organizing β user group
Organising β user group and validating
the feedback
Designing the user interface
•Creating concept of the design
Applying different colour patterns for the interface
Designing user friendly layout
Making Video Presentation
•Making video presentation using Adobe After effects and
Adobe Premier Pro

23. Design Scope
Key points for designing an app for IOS
Aesthetic Integrity
Consistency
Direct Manipulation
Metaphors
User Control

24. Mood Board

25. Rich Usability Vs Flat Usability Design
Design Approach
Flat Usability Design:
To create a sense of clarity.
To create simplicity for the user.
To remove the need for distracting
ornamentation.

26. Logo
Concept Design
Background Colour:
Orange is associated with the benign warmth of the
sun. Curiosity is a driving characteristic of orange, and with it
comes exploration of new things.
To spice things up when you feel time is dragging.
To become more involved in something.
To increase creativity.
Relief from things becoming too serious.
ff990

27. TIME PLAN

28. Structure of App

29. Outcomes
A video which shows the re-designed prototype user interface and
its functions.
And YES, this application has a lot of potential to draw users to use
it and get addicted to it.

30. ThankYou