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The Why, What, How of Social Business

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Stuart McIntyre
Stuart McIntyre

Presented by Daniel Siddle at Social Connections 1 on 4th July.

TechnologyBusiness
1 of 30
The why, what and how of Social Business Daniel Siddle SMARTER, SIMPLER, SOCIAL
Why?
mass production
scale uncovered inneficiencies and defects
6σ
optimisation of people
chaotic systems are difficult to control
optimise the environment
but IT was also developing
and had bad habits
it’s getting better
user experience is improving
online environment optimisation
and it works
WHAT
Ecosystem Metafilter Hivemind Dynamic Signal
Evolution of the intranet Simple static information: org chart, canteen menu Integration: self-service, active directory Portal: personalisation, context, widgets Social Intranet: participation and collaboration SMARTER, SIMPLER, SOCIAL
SMARTER, SIMPLER, SOCIAL
SMARTER, SIMPLER, SOCIAL
SMARTER, SIMPLER, SOCIAL
SMARTER, SIMPLER, SOCIAL
HOW
It started like... Informal Formal SMARTER, SIMPLER, SOCIAL
Is going to... Informal Formal SMARTER, SIMPLER, SOCIAL
Will eventually settle at... Informal Formal SMARTER, SIMPLER, SOCIAL
SMARTER, SIMPLER, SOCIAL
Then ask SMARTER, SIMPLER, SOCIAL
Be responsive SMARTER, SIMPLER, SOCIAL
Thanks! SMARTER, SIMPLER, SOCIAL +44 20 7357 7358 daniel@headshift.com

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