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IDEAS SURGERYIDEAS VS OPPORTUNITIES May 2010
CONTENT 1 ,[object Object]
Idea generation 					10 min
Group breakout					20 min
Sharing results					10 min
Idea or opportunity?	 			10 min
Group breakout					10 min
Sharing results					20 min|,[object Object]
They want to change the system
They think they know the future
They are propelled by emotion
They ignore the evidence
They seek profit in unprofitable pursuits
They are unqualified
They try to measure the unmeasurable
They refuse to be made into superheroes
They are unreasonable Source: “The Power of Unreasonable People”, Elkington and Hartigan, Harvard Business Press, 2008

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Ideas surgery