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ce.columbia.edu
Who We Are
•   The best people for your job
•   Tailored team of professionals
•   Unique skills for all phases of the project
•   A broad range of experience
•   One point of contact




                      ce.columbia.edu
Our Experience
•   Agency.com                           •   History Channel                   •   Slim Jim
•   American Express                     •   IBM                               •   Ogilvy
•   American Federation of Arts          •   International Peace Institute     •   Radical Media
•   American Museum of Natural History   •   JP Morgan Chase                   •   ReCourses.com
•   AugustJackson.com                    •   The Jewish Theological Seminary   •   RIPTA.com
•   Beginning with Children Foundation   •   Johnson & Johnson                 •   SwissArmyKnife.com
•   Black Public Media                   •   List College                      •   The University of the Arts
•   Brahmin.com                          •   MesaGlobal                        •   VermontCreamery.com
•   Bronx Zoo                            •   National Coffee Association       •   Wechsler Ross & Partners
•   Cisco                                •   New York Law School
•   The College of New Jersey            •   Original Champions of Design
•   The Direct Marketing Association     •   Pontifical Mission Societies
•   HBO                                  •   Pratt Institute
•   Helen Marie                          •   NBC Universal




                                              ce.columbia.edu
Our Approach
•   Discovery and Architecture
•   Content Strategy
•   Design and User Interface
•   Site Development and Testing
•   Maintenance and Support




                    ce.columbia.edu
Adrian Mendoza



Discovery and Architecture
•   Discovery and Architecture
•   Content Strategy
•   Design and User Interface
•   Site Development and Testing
•   Maintenance and Support




                    ce.columbia.edu
Mark O’Brien



Content Strategy
• Define the key audience types who            Why Content ?

  will be consuming content, and
  understand what content platforms
  they prefer
• Understand how much content you
  will be able to create as an
  organization on a monthly basis
• Determine which content strategy
  platforms are right for you, based
  on your audience personas and
  content creation abilities




                             ce.columbia.edu
Mark O’Brien



Content Strategy
  Who are you speaking to?
                                     • Discover how to integrate your
                                       content strategy platforms into
                                       the overall site experience
                                     • Define the calls to action
                                       throughout the site which will be
                                       built around the content strategy
                                     • Determine who within your
                                       organization would be ideal to
                                       contribute to your content
                                       strategy




                             ce.columbia.edu
Mark O’Brien



Content Strategy
                                                Scaling the Content Mountain
• Suggest an effective editorial
  calendar approach to keep
  your content strategy on
  track
• Review SEO best practices
  which will allow your content
  to reach the widest
  audiences possible
• Review how to best promote
  your content through social
  media channels




                              ce.columbia.edu
Lee Willett / David Ormes



User Interface Design
• Create a site that is intuitive to navigate
• Design to anticipate user needs
• Utilize today’s technologies and
  anticipate tomorrow’s
• Foster the Columbia SCE brand
• Avoid the poor practices of other higher-
  education sites




                              ce.columbia.edu
Lee Willett / David Ormes



User Interface Design
                            • Insure level AA accessibility for the
                              site
                            • Create a site that works on desktop
                              and touch-based devices
                            • Use and promote social media tools
                              to develop a community
                            • Anticipate future needs of the SCE
                              programs




                            ce.columbia.edu
Lee Willett / David Ormes



User Interface Design




                            ce.columbia.edu
Russell DeLaCour/Alex Outman



Site Development and Testing
• Experienced in building sites for
  education and non-profit
TCNJ.EDU
• Completing a Drupal 7 build for
  multiple departments of The
  College of New Jersey
STUDIOMUSEUM.ORG
• Completed Drupal website updates
  on studiomuseum.org and
  customized Wordpress exhibition
  for The Bearden Project




                               ce.columbia.edu
Russell DeLaCour/Alex Outman



Site Development and Testing
Large, complex sites
TRYENGINEERING.ORG/IEEEGHN.ORG

•   Tasked with production and launch,
    retained for ongoing development,
    maintenance and support.
•   Developed a number of websites to advance
    engineering in education and humanitarian aid
•   A resource for students, parents, and teachers
    interested in pursuing careers in engineering
     –   Website internationalization (9 languages)
     –   Drupal conversion with custom modules
•   A custom Wiki dedicated to documenting and
    archiving the history of electro-technology.




                                           ce.columbia.edu
Russell DeLaCour/Alex Outman



Site Development and Testing
ECE.DREXEL.EDU
• Drexel University’s ECE
  department to public website,
  content management system,
  and faculty administration intranet
• Content management
  customization
• Content migration




                               ce.columbia.edu
Russell DeLaCour/Alex Outman



Site Development and Testing
•   VH1’s Save the Music Foundation (STM)
•   Established systems for managing data and
    automating processes essential to the
    organization's support for music programs
    in public schools.
•   We provided consulting, database, and
    website development services towards the
    creation of the STM database and Intranet.
•   Authenticated multi-user tiered privileges
•   Flexible reporting system: predefined and
    dynamically generated database
•   Personalized email and print letter
    generation
•   Advanced database searches


                                ce.columbia.edu
Maintenance and Support
• We’ll work with your steak-holders to
  transition the site post-launch
• Provide weekly check-in for four weeks
• Semi-monthly check-ins for two additional
  months
• We’re principals. We’re not going
  anywhere.


                   ce.columbia.edu
Your Goals

•   Attract prospective students
•   Engage current students
•   Create a community for alumni
•   Reach out to a larger community
•   Fosterthe promise that Columbia SCE is
    a leader and innovator in higher
    education


                    ce.columbia.edu
Timeline
• Enter timeline




                   ce.columbia.edu

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S23 Columbia

  • 2. Who We Are • The best people for your job • Tailored team of professionals • Unique skills for all phases of the project • A broad range of experience • One point of contact ce.columbia.edu
  • 3. Our Experience • Agency.com • History Channel • Slim Jim • American Express • IBM • Ogilvy • American Federation of Arts • International Peace Institute • Radical Media • American Museum of Natural History • JP Morgan Chase • ReCourses.com • AugustJackson.com • The Jewish Theological Seminary • RIPTA.com • Beginning with Children Foundation • Johnson & Johnson • SwissArmyKnife.com • Black Public Media • List College • The University of the Arts • Brahmin.com • MesaGlobal • VermontCreamery.com • Bronx Zoo • National Coffee Association • Wechsler Ross & Partners • Cisco • New York Law School • The College of New Jersey • Original Champions of Design • The Direct Marketing Association • Pontifical Mission Societies • HBO • Pratt Institute • Helen Marie • NBC Universal ce.columbia.edu
  • 4. Our Approach • Discovery and Architecture • Content Strategy • Design and User Interface • Site Development and Testing • Maintenance and Support ce.columbia.edu
  • 5. Adrian Mendoza Discovery and Architecture • Discovery and Architecture • Content Strategy • Design and User Interface • Site Development and Testing • Maintenance and Support ce.columbia.edu
  • 6. Mark O’Brien Content Strategy • Define the key audience types who Why Content ? will be consuming content, and understand what content platforms they prefer • Understand how much content you will be able to create as an organization on a monthly basis • Determine which content strategy platforms are right for you, based on your audience personas and content creation abilities ce.columbia.edu
  • 7. Mark O’Brien Content Strategy Who are you speaking to? • Discover how to integrate your content strategy platforms into the overall site experience • Define the calls to action throughout the site which will be built around the content strategy • Determine who within your organization would be ideal to contribute to your content strategy ce.columbia.edu
  • 8. Mark O’Brien Content Strategy Scaling the Content Mountain • Suggest an effective editorial calendar approach to keep your content strategy on track • Review SEO best practices which will allow your content to reach the widest audiences possible • Review how to best promote your content through social media channels ce.columbia.edu
  • 9. Lee Willett / David Ormes User Interface Design • Create a site that is intuitive to navigate • Design to anticipate user needs • Utilize today’s technologies and anticipate tomorrow’s • Foster the Columbia SCE brand • Avoid the poor practices of other higher- education sites ce.columbia.edu
  • 10. Lee Willett / David Ormes User Interface Design • Insure level AA accessibility for the site • Create a site that works on desktop and touch-based devices • Use and promote social media tools to develop a community • Anticipate future needs of the SCE programs ce.columbia.edu
  • 11. Lee Willett / David Ormes User Interface Design ce.columbia.edu
  • 12. Russell DeLaCour/Alex Outman Site Development and Testing • Experienced in building sites for education and non-profit TCNJ.EDU • Completing a Drupal 7 build for multiple departments of The College of New Jersey STUDIOMUSEUM.ORG • Completed Drupal website updates on studiomuseum.org and customized Wordpress exhibition for The Bearden Project ce.columbia.edu
  • 13. Russell DeLaCour/Alex Outman Site Development and Testing Large, complex sites TRYENGINEERING.ORG/IEEEGHN.ORG • Tasked with production and launch, retained for ongoing development, maintenance and support. • Developed a number of websites to advance engineering in education and humanitarian aid • A resource for students, parents, and teachers interested in pursuing careers in engineering – Website internationalization (9 languages) – Drupal conversion with custom modules • A custom Wiki dedicated to documenting and archiving the history of electro-technology. ce.columbia.edu
  • 14. Russell DeLaCour/Alex Outman Site Development and Testing ECE.DREXEL.EDU • Drexel University’s ECE department to public website, content management system, and faculty administration intranet • Content management customization • Content migration ce.columbia.edu
  • 15. Russell DeLaCour/Alex Outman Site Development and Testing • VH1’s Save the Music Foundation (STM) • Established systems for managing data and automating processes essential to the organization's support for music programs in public schools. • We provided consulting, database, and website development services towards the creation of the STM database and Intranet. • Authenticated multi-user tiered privileges • Flexible reporting system: predefined and dynamically generated database • Personalized email and print letter generation • Advanced database searches ce.columbia.edu
  • 16. Maintenance and Support • We’ll work with your steak-holders to transition the site post-launch • Provide weekly check-in for four weeks • Semi-monthly check-ins for two additional months • We’re principals. We’re not going anywhere. ce.columbia.edu
  • 17. Your Goals • Attract prospective students • Engage current students • Create a community for alumni • Reach out to a larger community • Fosterthe promise that Columbia SCE is a leader and innovator in higher education ce.columbia.edu
  • 18. Timeline • Enter timeline ce.columbia.edu