SEO makes a website visible in search engines.

1. Search Engine Optimization
How to do SEO And its Benefits
By: CSR Web Solutions

2. ONTARGET
Process of SEO
Topics Covered
Overview of SEO
Goals of SEO
Tools (How To Do..?)
SEO Roadmap
Off-page Optimization
On-page Optimization

3. ONTARGET
Overview of SEO
•Search engine optimization (SEO) is the process of improving
the performance of a website by getting quality traffic from
search engines via "natural" ("organic" or "algorithmic") search
results.
•SEO makes a website accessible to search engines and improves
the chances that the site will be found by the search engine for
relevant searches.
•It is a method of choosing targeted keyword phrases related to a
website, and ensuring that the website places well when those
keyword phrases are part of a Web search.

4. ONTARGET
Goals of SEO
• Acquire Top Place on the search engines
• Boost sales and Increase return on investment
• Improve competitive edge
• Expand customer base and target audience
• Growth in website visitors

5. ONTARGET
Process of SEO
SEO is divided into two parts:-
1. Off Page Optimization
2. On Page Optimization
Off Page Optimization:
Off Page is a way to build relevant back links to the website by
using best suited anchor text. Back links has their own importance
for Google to generate traffic to the website.
On Page Optimization:
On Page Optimization is related to the content and structure of the
website. On page optimization involves keyword research,
modifying keyword frequency in the URL, Optimizing Title,
Headings, Hypertext Links and Body text.

6. ONTARGET
Tools (How To Do..?)
There many free tools which helps to analysis and optimize a
website:-
1. Google Webmaster Tool
2. Google Analytics
3. Alexa.com
4. Ahrefs.com
5. Google Page Rank Toolbar
There are many other tools which used for website
performance analysis.

7. ONTARGET
SEO Roadmap: Off Page Optimization
Off Page SEO Includes:-
• Blog Submission
• Article Submission
• Directory Submission
• Social Bookmarking
• Press Release
• Business Listing
• Classifieds Submission
•There are many other activities depending upon ones understanding.

8. ONTARGET
SEO Roadmap: On Page Optimization
On Page SEO Includes:-
1. Title tag optimization
2. Description tag optimization
3. Keyword tag optimization
4. Image Optimization
5. PDF Optimization
6. Sitemap
7. Robots.txt
8. Content Optimization

9. ONTARGET
Thank You……….