Social Media for Everybody
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Principals, tools, and strategies for getting the word out about your art or your business by getting involved with social media. As presented by Mike Subelsky, founder of Ignite Baltimore and co-founder of OtherInbox.com.
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Social Media for Everybody
- 1. SOCIAL MEDIA FOR EVERYBODY BY A RELUCTANT AMATEUR
- 2. YOU WANT TO PROMOTE SOMETHING THIS GOAL CANNOT BE PURSUED DIRECTLY
- 3. MUST ENSUE FROM BEING PART OF A COMMUNITY THE INTERNET RESPECTS AUTHENTICITY AND GENEROSITY
- 4. YOU DON’T HAVE TO BE POLISHED JUST BE AUTHENTIC
- 5. YOU DON’T HAVE TO BE RICH OR FAMOUS JUST BE GENEROUS
- 6. YOU DON’T HAVE TO BE NOISY JUST LISTEN MORE THAN YOU SPEAK
- 7. AUTHENTICITY + GENEROSITY + LISTENING PLUS A FEW TOOLS AND STRATEGIES
- 8. SOCIAL MEDIA FOR EVERYBODY BY A RELUCTANT AMATEUR
- 9. @CHARLESVILLAGE @BHIVEBMORE @TEDXMIDATLANTIC @THESTOOP MY CREDENTIALS
- 10. THEN
- 11. NOW
- 13. HOW DO YOU GET THE WORD OUT? FIRST PRINCIPALS, THEN TOOLS
- 15. WORK ON IT EVERY DAY “COMPOUNDING INTEREST”
- 16. PROMOTE YOURSELF CAREFULLY WE ARE NOT HERE TO BE SOLD
- 17. YOU CANNOT OUTSOURCE SOCIAL MEDIA THERE IS NO “OBAMA BUTTON”
- 20. DON’T HIDE BEHIND A BRAND MORE PEOPLE ARE INTERESTED IN YOUR PROJECT THAN INTERESTED IN YOU
- 21. TECHNOTHEORY.COM ASMARTBEAR.COM CHRISBROGAN.COM YOU WANT PEOPLE TO TAKE ACTION
- 22. YOU WANT PEOPLE TO TAKE ACTION
- 23. SO YOU NEED TO HAVE A WEBSITE A SIMPLE WORDPRESS BLOG WILL DO NICELY
- 24. YOU NEED TO HAVE A BLOG THAT’S ALL YOUR WEBSITE SHOULD BE AT FIRST
- 25. INTERESTING CONTENT WINS HTTP://CAMMCAGE.BLOGSPOT.COM/2010/05/HIGHLANDTOWN-ANOTHER-KINDA-ARTS.HTML
- 26. MAKE INTERESTING CONTENT FOR OTHER PEOPLE HTTP://WEBLOGS.BALTIMORESUN.COM/NEWS/TECHNOLOGY/
- 27. DON’T FORGET ABOUT MARKETING & PR YOU CAN AUGMENT BUT NOT REPLACE THESE EFFORTS
- 28. DON’T FORGET ABOUT MARKETING & PR YOU CAN AUGMENT BUT NOT REPLACE THESE EFFORTS
- 30. PARTICIPATE ACROSS PLATFORMS PING.FM / POSTLING.COM / TUBEMOGUL.COM
- 32. YOU CAN STILL BE PRIVATE HTTP://PLEASEROBME.COM
- 33. YOU CAN STILL BE PRIVATE HTTP://WWW.RECLAIMPRIVACY.ORG/FACEBOOK
- 34. “A True Fan is defined as someone who will purchase anything and everything you produce.” YOU ONLY NEED 1,000 TRUE FANS HTTP://WWW.KK.ORG/THETECHNIUM/ARCHIVES/2008/03/1000_TRUE_FANS.PHP
- 35. DEMO: IT’S NOT ABOUT THE TOOLS
- 36. GOOGLE READER TWITTER READITLATER FACEBOOK PAGES TWEETDECK FACEBOOK ADS COTWEET LINKEDIN GOOGLE ALERTS FRIENDFEED FEEDBURNER FLICKR GOOGLE ANALYTICS YOUTUBE GET SATISFACTION VIMEO BIT.LY USTREAM HACKER NEWS GITHUB WHOUSHOULDIFOLLOW GOOGLE DOCS MRTWEET GOOGLE GROUPS MEETUP.COM CAMPAIGN MONITOR BLOGGER / WORDPRESS DEMO: IT’S NOT ABOUT THE TOOLS
- 37. READ TECHNOTHEORY’S GUIDE: HTTP://BIT.LY/9SWXVO SEARCH FOR EXISTING COMMUNITY START A GOOGLE GROUP START A SIMPLE BLOG (WORDPRESS / BLOGGER) PICK YOUR PLATFORMS (TWITTER / FACEBOOK / ETC) BUY A DOMAIN NAME ($9) GET A LOGO (FRIENDS, 99DESIGNS, DESIGN OUTPOST, ELANCE) HOW TO GET STARTED PROPORTIONAL INVESTMENTS
- 38. FURTHER READING: - BASICS: HTTP://WWW.SOCIALMEDIAEXAMINER.COM - ONLINE RELATIONSHIP BUILDING: HTTP://BIT.LY/A5QJ3C - TURNING COMPLAINERS INTO CHAMPIONS: HTTP://BIT.LY/A0R3AV - 0 TO 6K SUBSCRIBERS IN 12 MONTHS: HTTP://BIT.LY/ATXGI0 - CHRIS ASHWORTH: HTTP://TWITTER.COM/CHRIS_ASHWORTH - BOOK: CRUSH IT! REFERENCES / EXAMPLES THESE SLIDES AND ALL URLS WILL BE POSTED TO SUBELSKY.COM
- 39. THANK YOU! MIKE@SUBELSKY.COM // @SUBELSKY // @IGNITEBALTIMORE