The presentation attempts to highlight the critical branding challenges and suggests meaningful solutions on how to gain a deep insight on customer data. It also explains the diverse customers profiles and their personalities and how well can brands match them in optimizing 360 degree customer shopping experiences.

1. The Power of Customer Personality in Branding!The Power of Customer Personality in Branding!

2. Brand is More Than Just a Name...Brand is More Than Just a Name...
Top of The Mind Personality!
Plain-selling!
BRAND IS NOT ABOUT...
BRAND IS ABOUT...
Selling!

3. Brand is...Brand is...
Identifying the One Amongst the Many!Identifying the One Amongst the Many!

4. Brand is Also about...Brand is Also about...
DominantDominant
SteadySteady
InfluentialInfluential
CompulsiveCompulsive
Finding out Your Brand Audiences' Personality Profile...
Personality Profiles – Which Brand Personality are you?Personality Profiles – Which Brand Personality are you?

5. Branding – Biggest Challenges & Solution!Branding – Biggest Challenges & Solution!
No Customer Data InsightNo Customer Data Insight
No Single View of CustomerNo Single View of Customer
Not Enough Customer DataNot Enough Customer Data
Inaccurate Customer DataInaccurate Customer Data
No Personalized Marketing CampaignsNo Personalized Marketing Campaigns
Consumer Privacy ConcernsConsumer Privacy Concerns
The Solution is
Personalized Marketing
Via
360 Degree Customer Profiling
Mechanism!
The Solution is
Personalized Marketing
Via
360 Degree Customer Profiling
Mechanism!

6. Personalized Branding in 2015 – Statistics Says It All!Personalized Branding in 2015 – Statistics Says It All!
58% of population
want personalization
based on their private information
58% of population
want personalization
based on their private information
94% of
customer insights &
marketing professionals
considers personalization as
extremely important
94% of
customer insights &
marketing professionals
considers personalization as
extremely important
Personalized email delivers
6x
high transaction rates
Personalized email delivers
6x
high transaction rates

7. Personalized Branding in 2015 – Empowering Capabilities!Personalized Branding in 2015 – Empowering Capabilities!
B2B marketers, today are trying to unlock customer data via Unified Login and
registration process across all digital channels. This includes empowering capabilities
such as-
94% planning and implementation94% planning and implementation
94% data mining
for analytics & targeted insights
94% data mining
for analytics & targeted insights
94% planning and implementation94% planning and implementation
94% customer data management94% customer data management
94% collect, store, manage &
analyze customer profile data
94% collect, store, manage &
analyze customer profile data
One-to-one Marketing!One-to-one Marketing!

8. Brand Identity & Customer Personality – Why match-making?Brand Identity & Customer Personality – Why match-making?
Because...
Brand IdentityBrand Identity Personalized
Experience
Personalized
Experience
Brand
Bonding
Brand
Bonding

9. Personalization + Customization = Brand Identity Success!Personalization + Customization = Brand Identity Success!
What customers wantWhat customers want
What marketers should
deliver
What marketers should
deliver
PersonalizedPersonalized
CustomizedCustomized

10. Customer Personality & Brand Success – Think About It!Customer Personality & Brand Success – Think About It!
LogoLogo
SloganSlogan
DesignDesign
Agree
ableness
Agree
ableness
ReliabilityReliability
Quality
driven
Quality
driven
Brand Personality Customer Personality
DesirabilityDesirability
THE MOST TRUSTED NO. 1 BRAND
-WHY???
ColourColour

11. Top Successful Brands At A Glance!Top Successful Brands At A Glance!
20152015

12. Top Brands – Their Success Secrets!Top Brands – Their Success Secrets!
360
Degree
Customer
Experience
360
Degree
Customer
Experience
Engaged
Audiences
Engaged
Audiences
Targeted
Specific
Audiences
Targeted
Specific
Audiences
BRAND = VISION!
Defined
Customer
Values
Defined
Customer
Values
strong
Buyers
Persona
strong
Buyers
Persona
Brand
Advocates/Fans
Brand
Advocates/Fans
Personalized
& Customized
Data
Personalized
& Customized
Data
Improved
Retention
Improved
Retention

13. Top Brands – Their Success Mantra!Top Brands – Their Success Mantra!
Let's Live and Die for Customer Personality Traits!
...Make it simple, yet memorable
Let's Live and Die for Customer Personality Traits!
...Make it simple, yet memorable

14. How Customer Personality Helps in Branding?How Customer Personality Helps in Branding?
More Customers.More Business.More Sales!More Customers.More Business.More Sales!

15. Attention Brands!
Now You Know the Secrets of Personalized Brand Potential!
It's Not Too Late Yet for TheTransition from
Digital Marketing to Individualized Marketing!
Start Incorporating Now...
Attention Brands!
Now You Know the Secrets of Personalized Brand Potential!
It's Not Too Late Yet for TheTransition from
Digital Marketing to Individualized Marketing!
Start Incorporating Now...
Source: cmo.com