This document summarizes the SummerF.A.B blog, which provides opinions on fashion, accessories, food and other topics to get readers ready for summer. The blog includes posts on nail polish, hairstyles, clothing, makeup, drinks and desserts. Google Analytics data from June-July 2011 showed 63 page views by 67 unique visitors. The blog aims to engage its fashion-focused female audience on social media platforms like Facebook, Twitter and YouTube. Recommendations are provided to improve the blog's search engine optimization, paid advertising and social media presence.

1. SummerF.a.B Fashion.and.Beyond By: SubrinaYadram & RamandeepSidhu

2. Perspectives Internet marketing is a growing marketing tool. Social media is a very popular tool and is a method to promote a company’s product or service. Smart phones are an easy way to access social media, and keep you up to date.

3. Overview

4. Blog Topic Is About our opinions on fashion, accessories, food and beyond. We comment and post pictures of our favourite styles and get you ready for summer. YouTube videos of other youtubers videos are uploaded to our blog post. Summer F.A.B blog has a tab with links to websites mentioned in our posts.

5. Persona SummerF.A.BGirls. Fun, flirty and trendy. Fashion, shoes and accessories. Want to be stylish and a trendsetter. Must love being unique and fashion forward.

6. Blog Titles FA Favourite Nail Polishes! Hairstyles Rompers, Crop Tops & Maxis...Oh My! Clothes Makeup Summer Scents...So Hot! FAB Summer Drinks Summer FAB Desserts FAB Summer Shoes! FAB Accessories

7. Facebook

8. Twitter

9. YouTube Channel

10. Metrics from Google analytics All Visitors Graph : June 1, 2011 – July 21, 2011 How many page visits -63 page views - 67 Unique Visitors-261 page views- 3.14 average of page view -00:05:38 time on site - 45.78% Bounces rate- 80.72% New visits

11. Metrics from google analytics How was Summer F.a.B blog viewed? -Internet was 78 visits at a percentage rate of 89% -Safari visits were 5 at a percentage 5% -Firefox visits were 3 at a percentage 3% -Blackberry9700 visits were 1 at percentage 1% Web Browsers

12. Metrics from Google analytics New & Returning Visitors Returning Visits was 16 New Visitors was 67

13. Ice Rocket From the date ranked we had 5 views in 3 days

14. Hits & Visits- Day-by-Day Ranking Results for the day to day rank was not calculated.

15. Business Review

16. Blog Summer F.a.B blog has been ranked 89 out of a 100

17. Top 5 page views 1 2 3 4 5

18. FaceBook Our Facebook page had only 2 “Likes” It was not effective than Twitter

19. Twitter Twitter counter number of followers are 8 Our twitter grader had a grade of 25 out 100

20. YouTube The highest viewed page views had more YouTube videos.

21. Recommendations

22. Website Summer F.A.B will not have a website! www.summerfab.ca

23. Blog Changes to our blog: Add more different trends Our own YouTube videos Attractive pictures Use other blog websites: Tumblr

24. SEO Strategies to improve search ranking Have more search ads Have more specific key words related to Summer F.A.B blog

25. Pay Per Click Ads

26. P.P.C (Pay Per Click Ads) Text ads Display Ads Key Words Competition Have more catchy text ads for example: Enjoy summer? Need new ideas? Check out our Summer F.a.B blog for 2011 trends!

27. Display 1. Aldo.ca 2. Elle Magazine.ca 3. Food Network.ca 4. Garage.ca 5. H&M.ca 6.trendhunter.com These are the top 10 website we recommend , where our ads should be display. As well ours products that were mentioned in the blogs can be found at these websites.

30. Press Release Press release is not a method we will use to promote our blog, because we are not promoting an event, just giving tips.

31. Email Marketing Email marketing will be a good method to promote our blog. By sending email updates on sales promotions or coupons from stores that are mentioned on our blog to our audience.

33. It is difficult to maintain a text code for each post

34. It might be annoying for our audience to get a text each time we post something