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Substance151: LInkedIn and Pinterest, presented to the Chesapeake Regional Tech Council
Substance151: LInkedIn and Pinterest, presented to the Chesapeake Regional Tech Council
What is Pinterest? Virtual Pinboard.

– Organize and share all the beautiful things you
  find on the web
– See pinboards created by other people
– Get inspired, inspire others
– Promote your business, expertise, connect with
  audiences
No. 3 Social Network in the U.S.
       1.  Facebook: 7 billion
       2.  Twitter: 182 million
       3.  Pinterest: 104 million
       4.  LinkedIn: 86 million
       5.  Tagged: 72 million
       6.  Google+: 61 million


Source: Experian, The 2012 Digital Marketer: Benchmark and Trend Report
Pinterest is Open for Business
Pinterest is Open for Business
Pinterest for Business

– Set up a profile
– Start creating boards, add descriptions
– Plan strategically: think of your audiences
– Mix it up: expertise, brand, culture
– Follow, repin and like
Tools

Goodies: http://pinterest.com/about/goodies/




– Pinterest App for Mobile
– “Follow” and “Pin It” buttons to add to your
  website
What to Pin

– Visually engaging images that showcase well
– Your products and projects
– Life in the office, volunteering/community
– Articles, e-guides, e-books, white papers
– Audience-specific targeted boards
– Expertise-related boards
Substance151: LInkedIn and Pinterest, presented to the Chesapeake Regional Tech Council
Substance151: LInkedIn and Pinterest, presented to the Chesapeake Regional Tech Council
Substance151: LInkedIn and Pinterest, presented to the Chesapeake Regional Tech Council
Substance151: LInkedIn and Pinterest, presented to the Chesapeake Regional Tech Council
Substance151: LInkedIn and Pinterest, presented to the Chesapeake Regional Tech Council
How to Pin: “Pin It” Browser Button
How to Pin: “Pin It” Browser Button
How to Pin: Repin
How to Pin: Upload
How to Pin: Edit Pin
Pinning Best Practices

– Give credit where credit is due
– Check all pins and repins to makes sure they
  click-through to the original source
– Use the description section and put the URL in
  the description – boosts SEO
Pinning Best Practices
Happy Pinning!!




http://pinterest.com/substance151
http://pinterest.com/idacheinman
Ida Cheinman, Substance151 Benefit LLC



ida@substance151.com     @substance151 @idacheinman
www.substance151.com     ../substance151
                         ../substance151
                         ../company/substance151
                         ../in/idacheinman
                         gplus.to/substance151

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Substance151: LInkedIn and Pinterest, presented to the Chesapeake Regional Tech Council