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Recharge Your Online Marketing

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John Herman
John Herman

Presentation for the Dublin, Ohio Chamber of Commerce Lunch and Learn Series covering Email Marketing, Blogging, Podcasting, and Social Networking Tools.

BusinessTechnologie
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What Will We Cover? ,[object Object],[object Object],[object Object],[object Object]
 
Reality Check > Most people have 3.1 email accounts > Average open rate: Ranges 20-35% > Average click-thru rate: Ranges 2-6% Chart Source: Campaign Monitor Jan 2007
Q: How do people read email? A: They don’t.
People scan email. > Scanners spend less than one minute reading an email newsletter > Only 19% read an entire newsletter > 67% skip the intro
Q: How do we get people to read, or at least scan, our email? A: It’s about improving the odds.
 
1. Priority one: subject line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Write for how people read; er, scan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Hold their attention: good content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. List building ideas that work ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Marketing Vendor Types ,[object Object],[object Object]
The Power of Blogs ,[object Object],[object Object]
What Should be on a Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Hosted vs. Self-Hosted Blogs ,[object Object],[object Object],[object Object],[object Object]
Open Source vs. Commercial Blog Software ,[object Object],[object Object]
Top Vendors ,[object Object],[object Object],[object Object],[object Object]
Top Vendors ,[object Object],[object Object],[object Object],[object Object]
Podcasting ,[object Object],[object Object],[object Object]
Why should I use Podcasting? ,[object Object],[object Object],[object Object]
What do I need to Audio Podcast? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do I need to Video Podcast? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for Podcasting ,[object Object],[object Object],[object Object]
Cool Stuff You Should Check Out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Review of Handouts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A
Have any additional questions? ,[object Object],[object Object],[object Object]
Thanks for coming!

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Recharge Your Online Marketing

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  • 4. Reality Check > Most people have 3.1 email accounts > Average open rate: Ranges 20-35% > Average click-thru rate: Ranges 2-6% Chart Source: Campaign Monitor Jan 2007
  • 5. Q: How do people read email? A: They don’t.
  • 6. People scan email. > Scanners spend less than one minute reading an email newsletter > Only 19% read an entire newsletter > 67% skip the intro
  • 7. Q: How do we get people to read, or at least scan, our email? A: It’s about improving the odds.
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  • 28. Q&A
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