Marketing your patient portal to patients has become more important with the addition of a new Meaningful Use Replacement measure. In 2014, this Meaningful Use Stage 1 core measure of ‘timely electronic access to health information’ will be replaced with a new measure which requires 50% of a provider’s patients to have the ability to view online, download and transfer information within 4 days of being available to the provider. The new measure also requires that a provider ensures that 5% their patients have access to their health information online successfully. This slideshare will share useful tips of how to market and educate patients on your patient portal. For more information of patient portals check out one of the below resources. Patient Portal: Why You Need One: http://www.successehs.com/item/patient-portal-why-you-need-one.htm 5 Tips for Successfully Launching Your Patient Portal: http://www.successehs.com/item/5-tips-for-successfully-launching-your-patient-portal.htm

1. 6 tips for marketing
YOUR PATIENT PORTAL

2. IMG SOURCE: http://www.foxnews.com
PATIENT PORTAL: THE FACTS

3. Patient Portal: The Facts
According to a new survey by AmericanEHR
Partners, the number of practices with a
patient portal increased from 20 percent in
2010 to 40 percent in 2012.

4. Patient Portal: The Facts
That’s great news BUT….

5. Patient Portal: The Facts
That’s great news BUT….
the CMS reported in October 2012 that 70%
of physicians who achieved Stage 1
exercised an exclusion clause to the core
requirement that they provide an electronic
copy of patient records within three days
to 50% of patients who request them.

6. Patient Portal: The Facts
WHICH MEANS….

7. Patient Portal: The Facts
WHICH MEANS….
Those doctors were not able to meet the
requirement simply because none of their
patients asked for their health records.

8. Patient Portal: The Facts
In 2014, this Meaningful Use Stage 1 core
measure of ‘timely electronic access to health
information’ will be replaced with a new
measure.

9. Patient Portal: The Facts
In 2014, this Meaningful Use Stage 1 core
measure of ‘timely electronic access to health
information’ will be replaced with a new
measure.
New measure: 50% of a provider’s patients
able to view online, download and transfer
information within 4 days of being available to
the provider.

10. Patient Portal: The Facts
AND …..

11. Patient Portal: The Facts
AND …..
the new replacement measure requires that a
provider ensures that 5% their patients have
access to their health information online
successfully.

12. Patient Portal: The Facts
What does this mean?

13. Patient Portal: The Facts
What does this mean?
Getting patients engaged will ultimately affect
your bottom line.

14. PERSONALIZED
CARE PLANS
IMG SOURCE: http://www.theknowledgepartnershi
7 TIPS FOR MARKETING YOUR
PATIENT PORTAL

15. PERSONALIZED
CARE PLANS
IMG SOURCE: http://www.ltcreativellc.com/
1. DISTRIBUTE PROMOTIONAL MATERIAL

16. DISTRIBUTE INFORMATION
Create informational handouts on
how to access and use the portal
and place at front desk and waiting
rooms.

17. DISTRIBUTE INFORMATION
Use materials to highlight ways the
portal benefits the patient.

18. PERSONALIZED
CARE PLANS
IMG SOURCE: http://blogs.einstein.yu.edu
2. SHOWCASE THE PORTAL BY
PROVIDING ACCESS IN WAITING ROOM.

19. SHOWCASE PORTAL
Place a tethered tablet or computer
in the waiting room where patients
can register to use the portal.

20. SHOWCASE PORTAL
Ditch the forms.
Have patient’s complete necessary
registration forms such as
demographic and past medical
history information in the portal.

21. IMG SOURCE: http://mattofact.com
3. USE GOOD OLE’ FASHIONED SNAIL
MAIL.

22. SEND MAIL
Send postcards introducing the portal
to all active patients.
Include tips for best use and answers
to common questions

23. SEND MAIL
Encourage patients to use the portal
to request their next appointment or
medication refill.

24. IMG SOURCE: http://mtdeafblind.ruralinstit
4. PROMOTE THROUGH EXISTING
CHANNELS

25. Use existing channels
Include portal info on existing
communications like newsletters, email
blasts and text messages.

26. Use existing channels
Use intriguing tag lines like:
“Tired of playing phone tag? Ask
about our patient portal.”

27. IMG SOURCE: http://www.omgnational.com/
5. EDUCATE THEM WHILE THEY ARE ON
HOLD.

28. ON-Hold education
Ditch the elevator music.
Change your practice’s on-hold music
to an educational message introducing
the patient portal and its benefits.

29. IMG SOURCE: http://www.themillionairesecrets.net/
6. PROMOTE IN-OFFICE & ONLINE

30. IN-OFFICE & ONLINE PROMOTION
Display an ‘Ask us about our patient
portal’ window cling!

31. IN-OFFICE & ONLINE PROMOTION
Prominently display a link to the portal
on your website and information on
use instructions and benefits.

32. Wantto learn more about patient portals?
http://www.successehs.com/item/patient-portal-why-you-need-one.htm