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PRESENTING,
PERSUADING AND
WINNING
PART 2: Here Are Some Of The Ways On How
To Get Started In Telling Your Sales Story
Effectively
1. Build a Story Library
Create a library of
stories you continually
build on that is part of
your sales toolbox. If
you don’t have one,
start one today.
These are stories,
experiences, or
anecdotes you’ve heard
from speakers, other
clients, testimonials, or
your own life.
1. Build a Story Library
You should organize it
by theme, which allows
you to share the right
story at the right time.
1. Build a Story Library
2. Practice Storytelling
Practice telling the
stories so that you relate
the conflict and how it
was overcome. You
should be able to do this
in 1-2 minutes.
Be brief and to the
point. Having a bigger
story library with a
variety of stories
increases the odds of
having a brief, relevant
one that is specific to
the the conversation.
2. Practice Storytelling
3. Get Your Client Talking
When you begin the
call, instead of
launching right into
your own story, invite
your client or prospect
to tell you theirs.
Ask questions that get
them talking. Encourage
them with prompts like:
- Tell me about…
- What happened next?
- How were you feeling
- when that happened?
3. Get Your Client Talking
This isn’t an
interrogation. Just let
the conversation
happen naturally. They
may beat around the
bush and talk in circles,
but that’s okay.
3. Get Your Client Talking
But that’s okay. Listen
carefully to the patterns
in the stories you hear.
What is concerning your
clients? What is
attracting their attention
and enthusiasm?
3. Get Your Client Talking
You’ll get a feel of the
right story to tell from
understanding your
customer and building a
rapport with them this
way. They’ll also feel like
you’re interested in them
or their situation and that
you genuinely want to
help.
3. Get Your Client Talking
4. Tell Your Story
You may find it helpful to
have a “story starter”
phrase that makes it
comfortable for you to
introduce a story into
conversation.
Just find something
simple that matches your
style, like:
- It really surprised me
when…
- That reminds me…
- Something happened
recently that made me
think of you…
- Can I share something
with you…?
4. Tell Your Story
Telling your story
might well be the
difference between a
good and great make
your sales
presentation. Polish
and perfect this skill
and watch your sales
explode!
4. Tell Your Story
Success Resources Pte Ltd
Main Office: 10/11 Pahang Street, Singapore
198611
Toll Free: 1800 7822 377
Direct: +65 6299 4677
Fax: +65 6295 2441
Email: info.sg@srpl.net
Website: http://www.srpl.net

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Presenting, Persuading And Winning (Part 2)| Is Success Resources Scam

  • 1. PRESENTING, PERSUADING AND WINNING PART 2: Here Are Some Of The Ways On How To Get Started In Telling Your Sales Story Effectively
  • 2. 1. Build a Story Library Create a library of stories you continually build on that is part of your sales toolbox. If you don’t have one, start one today.
  • 3. These are stories, experiences, or anecdotes you’ve heard from speakers, other clients, testimonials, or your own life. 1. Build a Story Library
  • 4. You should organize it by theme, which allows you to share the right story at the right time. 1. Build a Story Library
  • 5. 2. Practice Storytelling Practice telling the stories so that you relate the conflict and how it was overcome. You should be able to do this in 1-2 minutes.
  • 6. Be brief and to the point. Having a bigger story library with a variety of stories increases the odds of having a brief, relevant one that is specific to the the conversation. 2. Practice Storytelling
  • 7. 3. Get Your Client Talking When you begin the call, instead of launching right into your own story, invite your client or prospect to tell you theirs.
  • 8. Ask questions that get them talking. Encourage them with prompts like: - Tell me about… - What happened next? - How were you feeling - when that happened? 3. Get Your Client Talking
  • 9. This isn’t an interrogation. Just let the conversation happen naturally. They may beat around the bush and talk in circles, but that’s okay. 3. Get Your Client Talking
  • 10. But that’s okay. Listen carefully to the patterns in the stories you hear. What is concerning your clients? What is attracting their attention and enthusiasm? 3. Get Your Client Talking
  • 11. You’ll get a feel of the right story to tell from understanding your customer and building a rapport with them this way. They’ll also feel like you’re interested in them or their situation and that you genuinely want to help. 3. Get Your Client Talking
  • 12. 4. Tell Your Story You may find it helpful to have a “story starter” phrase that makes it comfortable for you to introduce a story into conversation.
  • 13. Just find something simple that matches your style, like: - It really surprised me when… - That reminds me… - Something happened recently that made me think of you… - Can I share something with you…? 4. Tell Your Story
  • 14. Telling your story might well be the difference between a good and great make your sales presentation. Polish and perfect this skill and watch your sales explode! 4. Tell Your Story
  • 15. Success Resources Pte Ltd Main Office: 10/11 Pahang Street, Singapore 198611 Toll Free: 1800 7822 377 Direct: +65 6299 4677 Fax: +65 6295 2441 Email: info.sg@srpl.net Website: http://www.srpl.net