4. • Pricing research will be a tool to
confirm assumptions rather than pin
point market dynamics
• Pricing research with concentrate on
customers sensitivity to pricing
• Test the market for analyzing the
buying patterns on how the buyers and
sellers will interact
Supply and
demand
equilibrium
PRICE TRENDS
5. • The existing problem with our
customers is to arrive at reliable results
• They do not know at what price to enter
the market and they lose the bids
• For example, product analysis is done
by taking product features and level
descriptions uses them in interviews by
asking suppliers to make a number of
choices between different customers.
• For instance would you choose
Hospital A or Hospital B to buy the
product?
Custome
r Name
Supplier
Name
Product
Features
Price
US$
Date Code
Hospital A ProMedic
al
Gloves 3 4-5-12 gl7897
Hospital B Medical
Help
Gloves 4 4-5-12 gl7897
TRADE-OFF RESEARCH
6. • Our tool can explore the
underlying needs of the market
and make a judgment as to how
well a new product meets these
needs
• Conducting survey with the
existing Suppliers, SME and
entrepreneurs
• We shall interact with our
customers online services, blog
• This research will help us with the
product cost analysis
MARKET RESEARCH
SUPPLIERS
SME
ENTREPRENUERS