8. Collaboration Eco System… KNOW Discussions Documents Blogs Preview Categories Polls Status Profile Projects Rich Media Security Bookmarks Search Groups Dashboard Tags Spaces Process Content People
9. Key Drivers of Collaboration, Content & Mobile Shift in Consumer Behavior and Perceived Value Participation The future is a world where individuals create content and share it with each other without the need for traditional broadcasters and distribution channels Mobility The future is a world where individuals access information and services on multiple types of devices from anywhere Control The future is a world where the media that people consume is control by the individual . Scheduling of media will be driven by the consumer Quality The future is a world where all the media produced can be cinema quality – where the output from consumer devices approach that of the professional
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13. The Twitter-mania… YOU’RE KIDDING I PREDICT THAT IN 170 YEARS WE’LL BE ABLE TO SEND 140 CHARACTERS AT A TIME 1836: FIRST TELEGRAPH WAS INVENTED The History Of Communication WHY?
14. Zappos - Mobile, Content & Collaboration in Retail 1999 Almost Nothing 2000 $1.6 Million 2001 $8.6 Million 2002 $32 Million 2003 $70 Million 2004 $184 Million 2005 $370 Million 2006 $587 Million 2007 $840 Million 2008 $1 Billion Zero to $1 Billion in 10 Years Company Profile Founded June 1, 1999 Headquarters Las Vegas Business Online Retailing Main Product Shoes Channels Twitter, Facebook, YouTube, Emails, Blogs Streaming Video, Telephone
16. Web 2.0 - Increased Ways to User Generated Contents (UGC) Blog Weblog; website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video Collaborative Filtering determination of the relevance or importance of information based on statistical experience CSS Cascading Style Sheets; describe the presentation of a document written in a markup language (e.g. HTML) Folksonomy practice of arranging information based on tags defined by many users Mash-Up merge of public or private data, content and applications from different owners or providers in order to create or enhance a new information and communication service (e.g. iGoogle, Google Maps ...) Podcast series of digital media files which are distributed over the Internet RIA Rich Internet Applications; web applications that have the features and functionality of traditional desktop applications based on e.g. Adobe Flash, Java ... RSS Really Simple Syndication; family of web feed formats used to publish frequently updated content such as blog entries or news headlines in a standardized format Social Bookmarking Depositing, tagging, categorizing and sharing of favourites in the web (world-wide access, sharing = social) SNS Social Networking Sites; e.g. Facebook, LinkedIn, XING Taxonomy practice and science of arranging information by classification, frequently in a hierarchical structure, typically related by parent-child relationships Wiki collection of web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language Discovery Major Web 2.0 Functionalities Lead to More & More Content Generation… Personalization Knowledge Management Content Management Distribution Net-working Collaboration Publishing Blogs Wikis RSS SNS Podcasting Forums Web Portal 2.0 Taxonomy Search Folk- sonomy Collaborative Filtering RIAs Social Book-marking Mash-Ups Web 2.0 Technologies
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19. Collaboration - Major Players Gartner Magic Quadrant (2007 – 2009) - Team Collaboration and Social Software 1 [1] Source: “Magic Quadrant for Team Collaboration and Social Software”, Gartner, 2009 [2] Source: Accenture analysis, November 2007. [3] Source: “34 More Ways to Build Your Own Social Network”, TechCrunch, 14 August 2007. Key Observations: [1] Total software revenue for the Web-conferencing, teaming and social-software marketplace in 2008 was approximately $2 billion worldwide, a growth rate of approximately 20% from 2007; the growth rate for 2007 was 23% [2] A recent inventory found 56 distinct vendors claiming to offer white label social networking services [3] TechCrunch recently presented a high-level inventory of 34 vendors offering social networking software to enterprises
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22. FourSquare - Mobile Collaboration Platform For Business… 1,000,000 Active Users GROWING 60% Month Over Month How Many People are checking into your establishment? Where Were these people before? Where Do They go after your establishment? What Does The cycle of traffic look like? How Is The cycle of traffic affected by check-in promotions?
25. Business Processes, Orchestrated in a BPM Engine and SOA layer Pre-Existing Systems CRM Billing ERP Business Services Exposed on an ESB S S S S S S S S S S System X Composite Solutions Assembled in a Portal Server, Rendered for various devices RIA Portlet Portlet Remote Portlet Remote Portlet Portlet “ Widget” Next Generation Web Architecture Mobile Portal Applications Mobile Portal Applications are a significant part of the future portal strategy to reach Mobile Workers. Seventy-five percent (75%) of all Mobile Workers are located in emerging markets. B. P. B. P.
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29. Architectural Considerations in Portal & ECM – Capturing, Managing & Publishing Collaborative Contents Challenges Recommendations Content Explosion - Enormous amount of content creation and management Automatic categorization, Auto Archival & Develop acceptable content creation & publishing rules Need For Large Scale Hardware Cloud Infrastructure & Plan Upfront Larger Hardware Content Indexing & Searching Automatic Categorization For Indexing & Search Engine Optimization Techniques Content Monitoring Implement Auto-filters for irrelevant contents, Business Process Monitoring Techniques Performance Cloud Computing, Event Generated Caching, Content Acceleration, Content Delivery Networks (CDN) Usability Provide in-context help to use Web 2.0 features
Collaboration – basically involves People, Process and Content to reap out the knowledge. It has various components like Blogs, Wikis, Polls, Tweets, Profiles etc to make people connect together via streamlined process to produce contents that are knowledge sources to the organizations. Outside the ECO systems are social websites that provide few to many such capabilities. 2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
Gone are the days people had written letters to companies about their services and products. People are going to blog about it, others are going to read, it invariably affects the company’s sales… 2010 Accenture All Rights Reserved
Gone are the days people had written letters to companies about their services and products. People are going to blog about it, others are going to read, it invariably affects the company’s sales… 2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
User Generated Contents (or) Consumer Generated Contents (or) Social Media Contents Notion of publishing – what we call it as user generated information There has been much buzz around the internet about how Twitter buzz and sentiment can be used to predict Box Office takings. Now, researchers at Hewlett Packard have confirmed that: “…the rate at which messages were produced could be used to accurately predict the box office takings before the film opened. Further analysis of the content of the messages could predict ongoing success.” More Twitter Stats & User Generated Content here… 2010 Accenture All Rights Reserved
Zappos.com is one of the online retailing company which extensively uses social mediums like twitter, facebook, youtube etc to provide best class support to their customers. Their core business is built on customer happiness by providing better services than any of its competitors. Almost 500 out of 1500 employees are on Twitter, responding back to Zappos customers. A twitter application running on their mobiles letting them connect with their customers any time any where… Their main business is selling Shoes online, but they didn’t stop at it. They went ahead and started building a better community by letting their employees directly interact with their customer thru online mediums like Twitter with zero cost for every single possible customer interaction by providing personal touch… Being mobile-aware, community-aware organization, they are able to build a business of $1 Billion in 10 years span of time from almost nothing… http://www.readwriteweb.com/archives/zappos_twitter.php D:sudhakar.kanakarajDesktopSTFF 2010DNet-Zappos-SR.pdf Zappos CEOs Connections… As of October 2009, Twitter shows that Zappos has 1,418,954 followers, although this is a bit of an anomaly as Zappos CEO Tony Hsieh is a bit of a Web celebrity. 2010 Accenture All Rights Reserved
Nike Story - Nike reports that fully 40 percent of the runners that register and participate in its Nike+ social community convert to its products. Dell, meanwhile, has fundamentally changed the way it treats innovation through a customer community called IdeaStorm that it launched in February 2007. In its blog, Dell reports that IdeaStorm has generated close to 10,000 ideas and more than 80,000 comments. Visitors can promote and demote ideas, and the company reveals that it has used hundreds of them to change the way it handles innovation. It captures similar social brainstorming activities in parallel communities frequented by its employees and channel partners. By Feb 2007, 15,000 ideas were registered and nearly 500 ideas were implemented by DELL… DELL LATITUDE was the product that carried the most ideas implemented… Additionally, Dell claims that Twitter postings have driven more than $3 million in business. “ Smart growth focuses on economic creativity, because creativity is what lets us know that competition is creating new value, instead of just shifting old value around.” Starbucks launched my-starbucks-idea by following what DELL has done… the ideas by the registered users were helping starbucks to provide better customer experience, good ambience, appealing servers/wall papers, even the straws and cups design… this really changed the way starbucks is doing its business now a days. Now they are able to deliver wonderful consumer experience with the help of the user’s ideas… Many believes that these principles require business leaders to recalibrate their expectations of corporate performance and focus not just on driving more transactions, but on producing strategic business outcomes made possible only through entirely new approaches to teamwork and innovation. Social Business Software will accelerate a business leader’s ability to propagate these new approaches throughout their organization. 2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
Collaboration – basically involves People, Process and Content to reap out the knowledge. It has various components like Blogs, Wikis, Polls, Tweets, Profiles etc to make people connect together via streamlined process to produce contents that are knowledge sources to the organizations. Outside the ECO systems are social websites that provide few to many such capabilities. 2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
The Wall Street Journal Partners with Foursquare This week saw Foursquare hit a million users just over a year since it launched (even Arnold Schwarzenegger is on it). It took Twitter two years to do the same, and as sure as night follows day, this has meant Foursquare becoming the latest startup to be christened “ the new Twitter ” (seriously guys, can we get this decided once and for all, so the rest of us can get back to enjoying ourselves?). Pointless analogies aside, the growth of Foursquare and its competitor Gowalla come under more and more scrutiny. This infographic from Mashable shows an interesting trend – Foursquare has far outpaced Gowalla in the popularity stakes since SXSW in terms of mentions, but the feedback on Gowalla is more positive and less negative. As the two continue to slug it out we could be witnessing one of the best case studies possible in whether sheer numbers or member affection is key to a vibrant and profitable social network. 2010 Accenture All Rights Reserved
Collaboration – basically involves People, Process and Content to reap out the knowledge. It has various components like Blogs, Wikis, Polls, Tweets, Profiles etc to make people connect together via streamlined process to produce contents that are knowledge sources to the organizations. Outside the ECO systems are social websites that provide few to many such capabilities. 2010 Accenture All Rights Reserved
Collaboration – basically involves People, Process and Content to reap out the knowledge. It has various components like Blogs, Wikis, Polls, Tweets, Profiles etc to make people connect together via streamlined process to produce contents that are knowledge sources to the organizations. Outside the ECO systems are social websites that provide few to many such capabilities. 2010 Accenture All Rights Reserved
Mobile portal — Internet gateway that enables mobile devices to connect remotely with an enterprise intranet or extranet, typically via a Web browser interface. Consumer-oriented mobile portals provide access to mobile services and content using channels such as SMS, a microbrowser such as WAP, i-mode and voice. Consumer mobile portals aggregate content from many sources and may offer personalized services and content to mobile users — for example, unified messaging, news, search facilities, directories and m-commerce transactions. 2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
2010 Accenture All Rights Reserved
End Notes: As we have seen in CNN’s case, on one side, the content, which are generated by users themselves have become trustworthy source of information. Organizations are now looking at the ways to unlock the values from these user-generated contents as well as implementing strategies to find & repurpose the enterprise contents… In BA’s case, Collaboration has become a way for organization to cut travel costs, to nurture innovations, to avoid duplication of work etc… 2010 Accenture All Rights Reserved
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