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Effective contentwriting 23oct2010_v1.0
1. effective content writing
Effective Content Writing
23 Oct 2010
STC India Usability SIG Session
Bangalore
sudhindra v. | associate creative director | sapient
8. effective content writing
let’s talk some numbers
15.43 billion pages on the web
109.5 million+ websites are in operation
550+ billion documents buried in the “deep web”
1 billion Youtube videos watched per month
24. effective content writing
Congrats that you were school monitor and all but no that
won’t really help your case.
Congrats that you were school monitor and all but no that
won’t really help your case.
We are like those attention seeking whores.We are like those attention seeking whores.
We’re not looking for Marine Engineers at this time, thank
you.
We’re not looking for Marine Engineers at this time, thank
you.
Webchutney.comWebchutney.com
31. effective content writing
∫ …write for persuasion
/ make them feel good
/ be helpful
/ align with your brand image
/ surprise them
/ be creative and different
44. effective content writing
Address Accuracy
Make sure you get your stuff! If the address is not entered correctly, your…
Address Accuracy
Make sure you get your stuff! If the address is not entered correctly, your…
Amazon.comAmazon.com
48. effective content writing
∫ … less is more
/ provide just in time instructions
/ provide a sense of re-assurance
/ provide contextually important information
/ emphasize essential information
/ extract bare essentials from lots of content
Joshua Porter is the thought leader behind “microcopy”
56. effective content writing
200 billion hours a year spent
watching TV by US adults
200 billion hours a year spent
watching TV by US adults
100 million to create wikipedia100 million to create wikipedia