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2. PREPARATION AND UPLOADING OF
POWERPOINT PRESENTAION SLIDES TEMPLATE
SEMESTER II
COMMERCE
Prepared and Presented by:
Name : ASWATHY MURALI
Candidate Code : 13381001
SOBHA COLLEGE OF TEACHER EDUCATION
MARARIKULAM
2013 - 2014

3. CERTIFICATE
This is to certify that this preparation and uploading of
PowerPoint Slides is a bonafide work of independent work done
by Aswathy Murali, optional subject Commerce, candidate code
13381001 for the year 2013-2014.
Assistant Professor
Countersigned by
External Examiner Principal
Place : Mararikulam

4. Advertising media is the device
through which the advertising message
is conveyed to the customers.

5. There are 6 types of Advertising Media
1. Indoor Advertising
2. Outdoor Advertising
3. Radio Advertising
4. Television Advertising
5. Internet Advertising
6. Window Display

6. Indoor Advertising
Its mainly classified into two.
 Press Media:- News paper is one of the oldest
and most widely used media of advertising. It
offers certain advantages like wide coverage,
economy, flexibility & selectivity.
 Magazines:- It reached a focused target group.
Repeated exposure is another advantage

7. Outdoor Advertising
 It passes the message to those people who are
moving audience
 The top users of outdoor media are soft drink
companies
Example:
Poster Display
Bill Board Display
Electrical Display
Vehicular Display

8. Radio Advertising
 Radio Advertising has been very popular because
of its massive reach & lower cost.
 Through radio advertising message could reach
the remotest places.
 At lower cost high frequency could be maintained.

9. Television Advertising
 It is the latest medium of mass communication.
 It is an audio visual device and it combines
sounds, motions & sights.
 Television enjoys high reach and better impact on
prospects.

10. Window Display
 Window display is the medium used to attract the
public by creating an interest in the,

11. Internet
 Internet is the recent advertising media that has
come into existence.
 Internet advertisements can reach highly selected
audience.

12. THANK YOU. . .